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Alt-Minds, a transmedia game which might make you paranoid - Trailer 1 (VF)

Découvrez le trailer d'ALT-MINDS, la première fiction totale !Une expérience sans précédent au carrefour du jeu, de la fiction et des réseaux sociaux.

Plus d'infos sur http://www.ctrl-Alt-Minds.com

 

 

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Big Media (En & Fr)
Connecting Media/Football, Audience/Fan and Advertising/Brands with Data. How media companies can benefit from Big, Open, Linked, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories. BigFoot & BigMedia events in prepa (Bcn / Paris)
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First BIG MEDIA event Connecting Media, Audience and Advertising with data in Madrid this June

First BIG MEDIA event Connecting Media, Audience and Advertising with data in Madrid this June | Big Media (En & Fr) | Scoop.it

Connecting Media, Audience and Advertising with Data

24 June 2014 – UAM Madrid

150 professionals / 30 speakers

keynotes / round tables / user cases / networking

  

Digitalization has positioned data in the center of the audiovisual media ecosystem.

A better control of content combined with a better understanding of the audience already enables to back up editorial decisions. It opens opportunities to offer more relevant content and more personalized experiences adapted to multi-device and contextual environment.

For publishers, how to efficiently leverage data has turned into a strategic question and became a new key to power its editorial, marketing and sales activities.

Good use of data enables to structure catalogues, reinforce the value of its assets, better know its audience and monetize its inventories thanks to new tools. When it is well controlled it can lead to find new audiences and open ways to diversification.

 

How Big, Small, Open and Linked Data can transform media contents into structured, rich and actionable knowledge?

How data help to connect audience with relevant content and drive the entertainment experience?

How business intelligence and real time analytic open doors for advanced advertizing solutions and new business opportunities for content owners and mediabrands?

 

On the 24th of June in Madrid, 150 professionals with 30 experts will explore those questions via practical cases, inspiring keynotes and debates.

In parallel, workshops will allow to better understand the practical operations of professional solutions critical for the success of Big Media.


More info : www.bigmediaconnect.es


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Why subscription business models will transform every industry

Why subscription business models will transform every industry | Big Media (En & Fr) | Scoop.it
Here's why subscriptions are going to drastically change how business is done in virtually every single industry.


Subscription is at least as powerful in commerce as it is in software. It significantly improves the customer experience and completely revolutionizes the merchant’s business. For consumers, subscription connects them with the best brands, products and services they love and need over a certain period of time. Those brands have to truly resonate with consumers, which is why they’re willing to commit to a recurring payment. The product quality and experience improves because consumers run the show. If they don’t like the product, they can cancel the subscription at any point — game over. Consumers love the subscription model because it means an easy and efficient experience for them.

On the other side of this, subscription enables merchants to build a better business from the ground up. Subscription businesses are based on retention versus conversion, which means a better ROI on customer acquisition. They can better forecast the demand for raw materials, essentially solving the inventory problem. As a result, revenue is more predictable. In the end, businesses are smarter and faster.

But here’s the real trick — I think that subscription is actually better in commerce than it is in software. E-commerce has this huge problem that software doesn’t have — inventory management. Managing inventory is so hard that managing inventory mistakes has spawned an entire industry of businesses. Flash sales are designed to help offload excess inventory that exists due to mistaken estimations of demand. Subscription businesses don’t have this problem. If you’ve got 1,000 subscribers you can pretty accurately calculate how much product to order for those 1,000 subscribers. No more guessing at the seasonal fluctuations.

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France Télévisions va créer une chaîne d'info numérique personnalisée | Le Figaro

France Télévisions va créer une chaîne d'info numérique personnalisée | Le Figaro | Big Media (En & Fr) | Scoop.it

Journée chargée en perspective le 17 décembre prochain à France Télévisions. Ce jour-là doit en effet se tenir un comité central d'entreprise durant lequel sera présentée une nouvelle étape du plan Info 2015, qui vise à rapprocher les différentes rédactions du groupe audiovisuel public.

Selon nos informations, le contenu de la réunion prévue mi-décembre porterait notamment sur deux sujets très attendus. 


D'une part, le détail de cette vaste réorganisation des services dédiés à l'information. Et d'autre part, l'annonce de la création d'une véritable chaîne numérique d'information.

Avec cette nouvelle entité, France Télévisions espère sans doute capitaliser sur les bonnes audiences du site FranceTVinfo. Lancée fin 2011, la plate-forme, disponible sur Internet, depuis une application pour tablette ou smartphone ainsi qu'à partir d'une télé connectée, s'est développée progressivement et connaît en effet un succès grandissant.

La preuve: d'après les derniers chiffres fournis par Médiamétrie, elle a attiré en octobre quelque 6,55 millions de visiteurs uniques, ce qui lui permet d'accéder à la cinquième place dans le classement des sites d'information. Mieux encore, FranceTVinfo atterrit sur la première marche du podium s'agissant du classement des groupes audiovisuel dans le domaine de l'information.

«JT permanent» personnalisable

En somme, le site est devenu le symbole de la transformation numérique de France Télévisions. En avril dernier, le groupe avait déjà commencé à renforcer son offre en lançant une chaîne d'information à la demande disponible depuis son téléviseur connecté, c'est-à-dire relié à Internet. Celle-ci comporte de l'actu en temps réel sous forme de textes, de photos, de vidéos, un «JT permanent» que le téléspectateur peut démarrer à tout moment et personnaliser. Le prochain comité central d'entreprise sera visiblement l'occasion de présenter un projet beaucoup plus ambitieux.

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Next-Gen Social Analytics Are Transforming Digital Marketing

Next-Gen Social Analytics Are Transforming Digital Marketing | Big Media (En & Fr) | Scoop.it
It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting.

Via Pierre Levy
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Tristan Lamonica's curator insight, December 9, 8:18 PM

Thanks @Pierre Levy! Interesting article I used for my essay a few days ago :) Looking forward to publishing! 

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Twitter et Socialyse mesurent l’amplification du réseau social sur la TV

Twitter et Socialyse mesurent l’amplification du réseau social sur la TV | Big Media (En & Fr) | Scoop.it

Twitter France a présenté hier, avec Socialyse, l’entité social media du groupe Havas, les résultats de l’étude «TVxTwitter», menée en octobre dernier, qui décrypte la place du réseau social dans les nouvelles formes de consommation télévisuelle.


Via Bruno Renkin, Ludovic Bostral
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Axelle Lemaire: Cette année, le tiers des startups présentes au CES de Las Vegas seront françaises | L'Atelier: Disruptive innovation

Axelle Lemaire: Cette année, le tiers des startups présentes au CES de Las Vegas seront françaises | L'Atelier: Disruptive innovation | Big Media (En & Fr) | Scoop.it
Entretien avec Axelle Lemaire, secrétaire d'Etat en charge du numérique, à propos de la French Tech, réalisé dans le cadre de l'émission de radio L'Atelier numérique.
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Hard Comparison: Legacy Media vs. Digital Native

Hard Comparison: Legacy Media vs. Digital Native | Big Media (En & Fr) | Scoop.it

From valuations to management cultures, the gap between legacy media companies and digital natives ones seems to widen. The chart below maps the issues and shows where efforts should focus. 

At conferences and workshops in Estonia, Spain or in the US, most discussions I recently had ended up zeroing on the cultural divide between legacy media and internet natives. About fifteen years into the digital wave, tectonic plates seems to drift more apart that ever. On one side, most media brands — the surviving ones — are still struggling with an endless transition. On the other, digital native companies, all with deeply embedded technology, expand at an incredible pace. Hence the central question: can legacy media catch up? What are the most critical levers to pull in order to accelerate change?

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Facebook veut faire le parfait journal personnalisé de tout le monde | LesEchos

Facebook veut faire le parfait journal personnalisé de tout le monde | LesEchos | Big Media (En & Fr) | Scoop.it

« Notre but est de bâtir le parfait journal personnalisé de tout le monde » . Prononcée par le fondateur de Facebook, Mark Zuckerberg, début novembre, dans un forum public, cette petite phrase d’abord passée inaperçue est en train de faire cogiter tout le secteur de la presse. Et si, au moment où la fronde anti-Google s’organise en Europe dans le domaine de l’information, le futur interlocuteur des éditeurs n’était autre que le réseau social qui compte déjà 1,3 milliard d’utilisateurs se connectant chaque mois ?


Compte tenu de son poids, le « News Feed » de Facebook pourrait être la fragmentation ultime de la consommation d’articles. La page de garde d’un journal ne sera en effet plus qu’une page de pub, et non plus un point d’entrée privilégié, redoutent certains. Dans ce cas, la logique de subventions croisées entre différents types d’articles est cassée. Et il est moins facile de facturer de la publicité attachée à un article qu’à un support tout entier .


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De l’intérêt d’investir d nouveaux espaces stratégique pour redynamiser le marché d la vidéo en France [etude] Kurt Salmon

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Nielsen Can Now Track Netflix Viewership Data

Nielsen Can Now Track Netflix Viewership Data | Big Media (En & Fr) | Scoop.it

Next month, though, according to the Wall Street JournalNielsen will start tracking viewership data on Netflix and Amazon Instant Video. The move by Nielsen to circumvent streaming services' unwillingness to share data is an important one for the company, whose relevance has suffered as Netflix and the like have assumed a more prominent position in the entertainment marketplace.

Nielsen plans to cull information from audio tracks to determine which offerings are (or aren't) being streamed, which doesn't require the consent of streaming services. (Hulu, however, already has its audience measured by Nielsen for desktop usage.) The technology won't yet be able to gauge streaming on mobile devices.

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How Semantic Web Tech Can Make Big Data Smarter

How Semantic Web Tech Can Make Big Data Smarter | Big Media (En & Fr) | Scoop.it
Over the past few years, major enterprises have shown interest in combining semantic web technology with big data for added value. Let's take a look at what enterprises are seeking and why they think semantic web can make big data smarter.


Making Big Data Smarter

As you create a semantic layer over your big data initiative, be sure to include the following elements:

  1. Flexible, universal data model based on industry standards: Using standard industry models with a semantic platform, allows for big data solution developers to quickly create industry or company specific solutions that can be used with big data stores and where the solutions can evolve as data needs evolve.
  2. Use of semantic RDF standards to make the data “self-describing”: By using semantic RDF standards, instance data and meaning (meta-data) travel together so that both humans and machines can understand and use the data. Use of platforms or solutions built on standards also means that the solution built will be inter-operable with other technologies using the standard.
  3. Graph representation and management of data: Big data is just a large bucket of key/value pairs, with little if any relationships between the data. By using a graph representation, big data gets contextualized with entity and relationships that can be used for search and analysis. To understand the value, look at what value Facebook’s open graph provides to the Facebook social media solution.
  4. Service-Oriented Architecture (SOA) infrastructure: A SOA infrastructure over big data and existing data stores allows in run time to bring in data into the big data store as necessary. It can also be used to extract data in run time to create sandbox data marts for combining data from varied sources for user manipulation.
  5. Post-ingestion data characterization: Big data is all about collecting data without worrying about schemas and data descriptions but the problem is that usually the data never gets any sort of description so it stays “dumb” and of limited utility. But as you use and understand the data the Semantic layer should automatically classify the data, associate relationships and find new relationships. This is done by using OWL — the Web Ontology Language  — in the semantic layer.
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Plus de 75% des utilisateurs surfent sur Twitter pour consulter des infos liées au football [Infographie]

Plus de 75% des utilisateurs surfent sur Twitter pour consulter des infos liées au football [Infographie] | Big Media (En & Fr) | Scoop.it
L'Etude Football GlobalWebIndex Twitter 2014 révèle des chiffres sur l'usage du réseau social par les fans de foot.

Plus de 75% des utilisateurs surfent sur Twitter pour consulter des infos liées au football

Ce qu'il faut retenir de cette étude:

  • Les utilisateurs de Twitter sont passionnés de football: 90% des personnes interrogées regarderont les matchs de la Coupe du Monde en direct à la télé
  • le football est un évènement social pour les utilisateurs de Twitter: 68% des utilisateurs suivront les matchs en compagnie de leurs amis
  • Twitter plonge les fans au coeur de l'action: 39% des personnes interrogées suivent un club de football sur Twitter
  • Twitter est l'endroit où on les news liées au football sont publiées en premier: 42% des personnes consultent Twitter pour se tenir au courant de l'actualité foot
  • Le jour d'un match de football, 54% des personnes lisent les Tweets publiés par les twittos et 55% continuent de discuter du match au coup de sifflet final
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+250% in time spent in Football app in 1 year— Flurry via Mobile World Live

+250% in time spent in Football app in 1 year— Flurry via Mobile World Live | Big Media (En & Fr) | Scoop.it

Sport-focused titles have seen usage increase at a much faster rate than apps in general, according to the latest report from analytics provider Flurry.

Flurry found that time spent in sports apps increased by 210 per cent between August 2013 and August 2014. This compared to the overall time spent in the 580,000 titles measured increasing by 65 per cent over the same period.

Apps found in the Sports category of iOS and Google Play offer a range of functionality including sports news, live scores, schedules and fantasy team management.


Flurry suggested that the significant increase in time spent in sports apps will be hard for teams, content providers and advertisers to ignore.

Within the Sports category, releases focused on American football showed the biggest increase in usage, with time spent in these types of products growing by 250 per cent year-on-year. Titles offering play-by-play updates were particularly popular for American football.

Flurry defined Sports App Fans as consumers that use sports apps more than twice as much as average app users. An average consumer may launch a sports app three times a day compared to six times a day for a Sports App Fan.

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[Cristal Festival] Havas Sport & Entertainment décrypte les fans de football du monde entier

[Cristal Festival] Havas Sport & Entertainment décrypte les fans de football du monde entier | Big Media (En & Fr) | Scoop.it

Pour offrir un nouveau modèle de compréhension et d'analyse des motivations et comportements des fans à travers le monde, notamment des fans de football, Havas Sport & Entertainment a analysé en profondeur les ressorts des différentes passions de 21000 personnes dans 15 pays afin d'identifier leurs attentes. "Avec cette étude 'Fans/Passions/Brands', nous avons voulu explorer les mécanismes d'engagement des fans du monde entier avec une regard particulier sur les fans de football", explique Lucien Boyer, global CEO de Havas Sport & Entertainment et président du jury de "Sports Marketing", nouvelle catégorie du Cristal Festival. 

Au final, ont été identifiées huit logiques d'engagement qui, en fonction des aires culturelles et géographiques, varient sensiblement.

1. La logique de plaisir ("entertainment") lorsqu'on apprécie l'expérience et l'atmosphère dans son ensemble. 

2. La Logique d'immersion ("Immersion") quand on se laisse aller à l'émotion de l'instant

3. La logique de lien social ("Social Connection") ou le désir de créer ou d'approfondir la relation avec d'autres fans. 

4. La Logique de participation ("Play") physique ou virtuelle. 

5. La logique d'identification ("Identification") à une équipe, à un joueur.

6. Logique de fierté ("pride") lorsque les actions du fan ou les résultats de son équipes se reflètent directement dans son attitude et son apparence extérieure. 

7. La logique d'expertise ("Mastery") : apprentissage et compréhension des détails, de l'histoire et des des subtilités du jeu.

8. La logique de revendication ("Advocacy"). 

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L'Equipe Connect, vivez vos matches de façon interactive !

L'Equipe Connect, vivez vos matches de façon interactive ! | Big Media (En & Fr) | Scoop.it
Posez des questions, notez les joueurs, répondez à des quiz et des sondages, consultez les statistiques en temps réel et accédez à des vidéos complémentaires au direct.


Retrouvez tous le palmarès sur http://www.smafrance.tv


More info about L'Equipe Connect : http://www.visiware.com/world-cup-lequipe-the-french-daily-sports-newspaper-selects-visiware-to-enhance-its-2nd-screen-application-connect/


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The evolution of TV advertising – three predictions for 2015 | The Guardian

The evolution of TV advertising – three predictions for 2015 | The Guardian | Big Media (En & Fr) | Scoop.it
TV and online worlds continue to merge, giving advertisers a more holistic picture
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Spotify et Deezer, l’algorithme dans la peau | Liberation

Spotify et Deezer, l’algorithme dans la peau | Liberation | Big Media (En & Fr) | Scoop.it
Les sites de musique en ligne affinent de plus en plus leurs systèmes de recommandation afin de harponner l’abonné.

Le fossé va-t-il commencer à se réduire entre la radio et les services de streaming, l’écoute musicale en ligne ? C’est en tout cas l’intention de ses deux principaux acteurs en France, Deezer et Spotify, qui déploient en ce moment des nouvelles technologies pour prendre par la main leurs utilisateurs les plus passifs en leur proposant un programme taillé sur mesure à coups d’algorithmes high-tech et de traçage de leurs habitudes.


Via Tilda HOEDTS, GilCasta
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BuzzFeed says social rules and it is bigger than most TV networks

BuzzFeed says social rules and it is bigger than most TV networks | Big Media (En & Fr) | Scoop.it
According to a recent presentation, BuzzFeed reaches more millennial video viewers than most of the major U.S. television networks, and it gets five times as much traffic from social as it does from search

Via Vikram R Chari, Ludovic Bostral
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Understanding Semantic Web – Experts Q&A (Sep/Oct 2014 International Specturm Magazine)

Understanding Semantic Web – Experts Q&A (Sep/Oct 2014 International Specturm Magazine) | Big Media (En & Fr) | Scoop.it
David Amerland talks to us about moving the focus from data to definitions. He'll give us a better understanding of how the Semantic Web (Web 3.0) relates to our existing business data and systems. While he brings an Outside-of-MultiValue view, we also get a perspective from our MultiValue experts about designs and technologies that can be used with the Semantic Web.
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Hotbox Sports llega a España de la mano del emprendedor Diego Martínez | Marketing Directo

Hotbox Sports llega a España de la mano del emprendedor Diego Martínez | Marketing Directo | Big Media (En & Fr) | Scoop.it

Tras dos años investigando el mercado americano, sus carencias y ventajas, el emprendedor Diego Martínez -que cuenta a sus espaldas con una decena de proyectos online- está atrayendo, desde hace un año, a empresas americanas que quieren expandir su negocio en Europa a que dicha expansión se realice creando su sede social y utilizando los recursos –humanos y técnicos- con los que cuenta Madrid (España). Son muchas las compañías que quieren aprovechar el momento de bajos costes y de gran calidad en la producción y ven en España una oportunidad para crear su sede.

Este es el caso de Hotbox Sports, líder mundial de juegos de fantasía (Fantasy Games) en Estados Unidos,  que abre su nueva oficina en Madrid para dar servicio a sus partners en Europa, mediante alianzas estratégicas y de desarrollo, incorporando a más de 10 personas y llegando a una veintena de trabajadores en el primer trimestre.

- See more at: http://www.marketingdirecto.com/actualidad/digital/hotbox-sports-llega-a-espana-de-la-mano-del-emprendedor-diego-martinez/#sthash.7A2XDmOP.dpuf


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How Technology Is Changing Media | Buzzfeed insights

How Technology Is Changing Media | Buzzfeed insights | Big Media (En & Fr) | Scoop.it
An in-depth look at how BuzzFeed is leadingthe industry’s trends in social, mobile, and video.
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Synchro Pub TV - search . L'efficacité prouvée de la publicité contextuelle multiscreen | JdN

Synchro Pub TV - search . L'efficacité prouvée de la publicité contextuelle multiscreen | JdN | Big Media (En & Fr) | Scoop.it

L'agence Ecselis vient de tester pour Kia un dispositif permettant de déclencher des annonces search après diffusion d'un spot en TV. Les résultats sont éloquents.

Stupeur aux Etats-Unis où une étude d'App Annie révèle que les Américains passent désormais plus de temps devant leur appareil mobile que leur téléviseur. En France, la télévision conserve encore son statut de canal de diffusion numéro 1 et reste plus que jamais investie par les annonceurs qui y voient le meilleur moyen de communiquer, en masse, auprès de leurs consommateurs. Mais le mobile grignote chaque année un peu plus d'investissements, en témoigne une hausse de 61% entre les premiers semestre 2013 et 2014. 

Une hausse pas si surprenante dans la mesure où les foyers français ont pris l'habitude du "multi-tasking" devant leur poste de télévision. Il est ainsi fréquent (c'est particulièrement vrai pour les jeunes) de consulter son smartphone, son ordinateur et sa tablette, assis devant un programme télévisuel qui est parfois même relégué au rang de fond sonore. 51% des 18-24 ans se sont ainsi livrés au multi-tasking pendant le match de coupe du Monde, France - Honduras, selon une étude de ZénithOptimedia. Dont acte. 

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TV Advertisers: Only One in Five of You Is Advertising Correctly - Lost Remote

TV Advertisers: Only One in Five of You Is Advertising Correctly - Lost Remote | Big Media (En & Fr) | Scoop.it

wywy, a cross-platform advertising company, found that only in five TV advertisers in the U.S. display a ‘clearly visible product’ on the homepage of its site. Yet, wywy’s research also shows, 80% of TV-inspired site visits happen within 90 seconds of the TV ad airing.

...

With more consumers distracted while watching TV, oftentimes turning to second screen devices, advertisers should place the products they advertise about on their homepages. Even if this experience isn’t synched, brands are missing out on the opportunity to draw viewers following exposure to a commercial. Prominently displayed products on second screen homepages increases conversion rates two to five times.


Many automotive companies such as Hyundai and Nissan are starting to roll out second screen strategies. They use the TV screen to push a highly emotional message with stunning audio and visual effects, and they push TV-synced online campaigns to recapture the lost attention of second screen users. They show the model advertised on TV on their homepage the instant the TV ad airs to help TV viewers easily find what they are looking for. Then, they measure the impact of each TV airing on their conversions – be it locating dealers, booking test drives or configuring a car online.

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Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think | Adweek

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think | Adweek | Big Media (En & Fr) | Scoop.it

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before.

But now that the actual numbers are in, the year-over-year growth in the space last month should still get marketers' attention, with publishers such as Sports Illustrated, CBS Sports and Sporting News seeing triple-digit percentage jumps, per comScore's October data.

What's more, the Reston, Va.-based researcher found that desktop traffic dropped across the board. ESPN (down 10 percent), Sports Illustrated (down 15 percent) and Sporting News (down 25 percent) saw the biggest year-over-year dips, indicating a shrinking number of people are tethered to their home or work computers.

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Sports Apps Are The New Must-Have Sports Channels

Sports Apps Are The New Must-Have Sports Channels | Big Media (En & Fr) | Scoop.it
Profile of Sports App Fans

So who are the mobile users spending so much time in sports apps? Flurry’s Sports App Fans are consumers that use sports apps more than 2 times the average app users. For example, if the average consumer launches sports apps 3 times a day, then we would call any consumer that launches sports apps more than 6 times a day a Sports App Fan.

Sports App Fans are 12.8x more likely to be football fans and are also more likely than the average user to be casual, social gamers or play action games. Fair warning: Sports App Fans may want to download a couple dating apps, too, since they are also 2.3x more likely to be single.

Sports App Fans are also 2.3x more likely to be business travelers than the average app user. When these fans are on the road and their game isn’t available on TV outside their market, they turn to mobile devices to follow every sack, interception and touchdown.

Sports Apps Are The New Must-Have Sports Channels

Flurry data suggests our Sports Apps Fans want to consume their sports content wherever they go- be it at work, while traveling, in front of the living room TV, or even at the game. The tripling of time spent in sports apps is tough to ignore for teams, content providers and advertisers. Netflix CEO Reed Hastings believes the Internet is replacing traditional television, apps are replacing channels, and screens are proliferating. While live sports are still cable’s stronghold, if the announcements of last week are any indication, this could be strike three. Keep your eye on the ball.



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Talpa Pushes Boundaries of Second Screen Once Again | TV App Market

Talpa Pushes Boundaries of Second Screen Once Again | TV App Market | Big Media (En & Fr) | Scoop.it

John de Mol and his team at Talpa have cranked out yet another - what appears to be a second screen hit - with their latest show in The Netherlands called “The Winner Takes It All” (on SBS6) which premiered last Saturday, November 15th, 2004. 

On the Winner Takes it All, they offer viewers the option to decide (in real time) which contestant sounds the most like a famous artist, putting the viewers in the position of the judge. -


See more at: http://www.appmarket.tv/second-screen/2558-talpa-pushes-boundaries-of-second-screen-once-again.html#sthash.bAXx7rIj.dpuf


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