The television is about sharing an experience, says Bruno Pereira, but the challenge is to combine it with a range of other devices.
The problem is that the focus has been on being connected, instead of on being smart.
Connected TV is seen by many as the saviour of television advertising; it combines the broad, living room reach of the TV with interactivity and tracking ability....
The reality is that combining multiplescreen connections into one device stream is revolutionising media consumption. Instead of taking viewers away from the TV to their computers, we must combine all the devices to give consumers what they want, where and when they want it – we just have to be smart enough to do it right.