Big Media (En & Fr)
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Big Media (En & Fr)
En preparation de l'évènement II Big Media Paris, le 28 nov 2016 @ INA Issy-les-Moulineaux. Des médias aux marques média : Transformer la data en expérience client​. Co-organisé par Actuonda, Perfect Memory et l'INA. http://www.bigmediaconnect.fr/
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Rescooped by Nicolas Moulard - Actuonda from Transmedia: Storytelling for the Digital Age
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One Year in Now Media 2013 Edition [#Transmedia]

One Year in Now Media 2013 Edition [#Transmedia] | Big Media (En & Fr) | Scoop.it

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The Digital Rocking Chair's curator insight, December 19, 2013 10:46 PM


Simon Staffans:  "We're nearing the end of the year, and keeping with the tradition of the past couple of years I've compiled a curation of this blog [Simon Staffans // Developing Media] and other blog posts I've written" ...

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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Big Media (En & Fr) | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."


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The Digital Rocking Chair's curator insight, July 1, 2013 1:44 AM

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

XYEYE's curator insight, July 1, 2013 10:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 9:25 PM

multi-new-trans media madness
Create and express... 

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Alt-Minds, a transmedia game which might make you paranoid - Trailer 1 (VF)

Découvrez le trailer d'ALT-MINDS, la première fiction totale !Une expérience sans précédent au carrefour du jeu, de la fiction et des réseaux sociaux.

Plus d'infos sur http://www.ctrl-Alt-Minds.com

 

 

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Rescooped by Nicolas Moulard - Actuonda from FutureMedia
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Webdocumentaires, transmedia, webfictions, expériences narratives : l'essor des nouvelles écritures chez France Télévisions

Webdocumentaires, transmedia, webfictions, expériences narratives : l'essor des nouvelles écritures chez France Télévisions | Big Media (En & Fr) | Scoop.it

Depuis deux ans, France Télévisions s’est engagé dans une ambitieuse politique numérique. Au cœur de ce projet qui vise à marier la télévision aux médias numériques, la direction des nouvelles écritures et du transmédia s’empare de ces nouveaux outils et d’une grammaire qui leur est propre pour proposer de nouvelles expériences narratives. Et au final ouvrir un nouveau chapitre de l’aventure éditoriale de France Télévision. Tour d’horizon des projets en ligne et à venir de cette jeune direction.


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Rescooped by Nicolas Moulard - Actuonda from Culture(s) transmedia
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La narration transmedia | H. Jenkins

La narration transmedia | H. Jenkins | Big Media (En & Fr) | Scoop.it
La narration transmedia est un processus où l'ensemble des éléments d'une fiction sont volontairement fragmentés en canaux médiatiques multiples afin de créer une expérience de divertissement unifiée et coordonnée. Idéalement, chaque média délivre une contribution unique et utile au déploiement de l'histoire.
Ainsi, par exemple, dans la franchise de Matrix, les clés de compréhensions sont mises à disposition dans trois films, des courts-métrages animés, deux séries en bandes dessinées et plusieurs jeux vidéo. Il n'y a pas de source unique ou ur-texte vers quoi se tourner pour acquérir toute les information requises pour comprendre l'univers de Matrix.

Via Yannick Vernet
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Budweiser Flash Fans: Five Phases of A Transmedia Story

Budweiser Flash Fans: Five Phases of A Transmedia Story | Big Media (En & Fr) | Scoop.it
Budweiser Canada created a transmedia marketing movement and invited all of us to become a part of it. Here are five phases to create your own.
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Rescooped by Nicolas Moulard - Actuonda from Radio 2.0 (En & Fr)
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How Transmedia Storytelling Is Changing TV

How Transmedia Storytelling Is Changing TV | Big Media (En & Fr) | Scoop.it
Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are.
But transmedia storytelling — which is defined as telling a story that extends across multiple media platforms (for television, it’s going beyond the on-air show) — has the ability to upend that. “Transmedia” is one of those hot buzz words du jour, with conferences, articles and trend reports devoted to it. Yet it’s not a new concept. Star Wars, The Matrix, Dr. Who and Pokeman all expanded beyond their core franchise decades ago — to games, books and alternative realities.
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Big Media (En & Fr) | Scoop.it

Via The Digital Rocking Chair, fabienne Olivier
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Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control
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What Transmedia Creators Can Learn From Social TV

What Transmedia Creators Can Learn From Social TV | Big Media (En & Fr) | Scoop.it

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...


Via The Digital Rocking Chair
Nicolas Moulard - Actuonda's insight:

add your insight...

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The Digital Rocking Chair's curator insight, February 27, 2013 4:34 AM

Some great tips on utilizing Social TV techniques for smaller transmedia projects.

Rescooped by Nicolas Moulard - Actuonda from Transmedia: Storytelling for the Digital Age
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How to Analyze Transmedia Narratives?


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Sergei Dragunov's curator insight, January 14, 2013 8:05 AM

At last we have started our new project based on animated scenes. But we realy want to transform it into a transmedia reality. Now i trying to find some references about this new style of storytelling. Here is one realy good presentation

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In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Big Media (En & Fr) | Scoop.it
Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative. The advertising becomes part of the movie itself.

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Why Transmedia is a no-brainer for TV | MipBlog

Why Transmedia is a no-brainer for TV | MipBlog | Big Media (En & Fr) | Scoop.it

There’s no denying it. The audience has moved on. It’s no longer a question of whether a show should be developed for second screen action, for interactivity and for a socially connected, proactive audience. It doesn’t matter whether anything in television is developed with this in mind or not, it’s happening anyway.

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Transmedia – Opportunity or Trend??

Transmedia – Opportunity or Trend?? | Big Media (En & Fr) | Scoop.it

TV might provide the reach but digital and social is where your viewers spend most of their time and are hungry for exclusive content that enhances their experience. Where else can you tell hundreds if not thousands of people about who you are, what you just saw and how it made you feel? That’s a powerful component that most networks are yet to leverage.


Via laurent guerin, Nicolas Moulard - Actuonda
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