Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling.
The promise is that by launching the property across two separate mediums, audiences will be able to engage and experience the narrative from two distinct, unique perspectives, thereby increasing their engagement and commitment to the franchise.
The scope and ambition of Defiance are huge. Both the online shooter and episodic series were planned and created simultaneously, offering both sides a wealth of opportunities to weave the two together in new and unexpected ways
Via Alex Butler