Big Media (En & Fr)
Follow
Find tag "storytelling"
9.9K views | +0 today
Big Media (En & Fr)
Connecting Media/Football, Audience/Fan and Advertising/Brands with Data. How media companies can benefit from Big, Open, Linked, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories. BigFoot & BigMedia events in prepa (Bcn / Paris)
Your new post is loading...
Your new post is loading...
Rescooped by Nicolas Moulard - Actuonda from Digital Marketing & Communications
Scoop.it!

How cross-media storytelling is about to change the way that we consume and interact with content

How cross-media storytelling is about to change the way that we consume and interact with content | Big Media (En & Fr) | Scoop.it

Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling.

The promise is that by launching the property across two separate mediums, audiences will be able to engage and experience the narrative from two distinct, unique perspectives, thereby increasing their engagement and commitment to the franchise.

The scope and ambition of Defiance are huge. Both the online shooter and episodic series were planned and created simultaneously, offering both sides a wealth of opportunities to weave the two together in new and unexpected ways


Via Alex Butler
more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Culture(s) transmedia
Scoop.it!

Le storytelling transmedia réinvente le marketing digital

Le storytelling transmedia réinvente le marketing digital | Big Media (En & Fr) | Scoop.it
Le marketing est en pleine mutation. Décryptage du Storytelling Transmedia nouvelle approche marketing initiée par le Cinéma.

 

Cette approche multi-écrans influence deux variables fondamentales dans l’optimisation d’une campagne de communication : l’attention et la viralité.


Via Yannick Vernet
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.