In prepa of Big Media Conference: 17 sept 2015 @ Telecom ParisTech. Smart data for rich media How media companies can benefit from Smart Data to value their assets, improve their audience satisfaction and better monetize their inventories ?
On social media platforms, quality is definitely more important than quantity. One of the biggest mistakes that brands sometimes make is to throw up a lot of content onto Facebook or Twitter in a way that is neither engaging nor connecting.
Do not post content unless you believe that it is relevant and that your audience will care. Unless you are providing optimised content that serves a real need, it will not generate more listening or viewing.
2. Being there is not enough
"Everyone is on Facebook, so we should be too," is not a social media strategy. Since a compelling and successful presence on social media will require resources, it sometimes helps to think of what you hope to achieve as a ROI (Return On Investment).
And it has to be an on-going investment in order to bear fruit. As in the real world, relationships take time to develop and strengthen.
Listeners and viewers are happy and often expect to see their favourite channel, station or programme on Facebook and Twitter, but you must acknowledge that they are there.
Social media is about conversation, not shouting a message. Listen to what your fans are saying and never stop listening.
One of the cardinal sins is to ask questions and then disappear. A comment must be answered, no less than a ringing telephone.
It is not enough to give away lots of tickets and prizes. Unless you acknowledge your audience socially, you make them feel that you don't care.
Above all, people want to feel that they are part of your channel or brand and that they belong. When you ask them to like you on Facebook or to follow you on Twitter, they think that you are trying to start a conversation and that you care.
It is wrong to ask them to do these things unless you are prepared to respond to their comments and ideas.
All of this requires specialized training to help journalists and producers to understand the benefits of social media, and to know how to participate effectively.
3. You're not the only one with an audience
Nowadays everyone has a voice and the power to influence her or his peers. Everyone who is active on Facebook and Twitter has their own audiences.
They are all connected to other people who trust them and respect their opinions. They recommend programmes to each other all the time.
Social media allow you to interact with a group of listeners or viewers who are emotionally connected to your brand and are motivated to share the content that you provide. If you listen to your fans or followers, they can generate the higher mind share that you will need to achieve higher ratings.
Your audience will share content with their individual audiences, who will in turn recommend it to their friends and followers
It is part of human nature that none of us want to feel as though we are excluded from a conversation. Live TV has demonstrated the power of social media when used the "second screen" to enhance the TV experience and to foster TV-based communities.
4. Behave as you would in the real world
Everyday rules of etiquette and good behaviour also apply in the world of social media. Furthermore, if something is not interesting in real life there is no reason to think people will care when they see it on your Facebook page.
What you had for breakfast will be of little interest or importance to your show's followers unless you are a celebrity presenter. In real life, we would not shout to everyone in a room that someone has paid us a compliment, so why re-tweet vapid praise?
It is annoying and clogs up feeds with irrelevant content. If nothing else works, stop and ask yourself, would I be interested if somebody said that to me in real life?
5. It's a lot of work - is it worth the effort?
Public service media invest a great deal of resources into creating compelling news programmes, light entertainment , music and fiction. Maximizing visibility is not only a matter of common sense, many see it as an essential part of their remit.
Social media help to raise the profile of station or programme brands and to increase rating for linear radio and TV. This happens by making it easier to discover content in several different ways .
Firstly, there is the process of recommendation within a peer group. Secondly, hashtags are proving another very effective way of reaching people who are not part of your community.
Thirdly, Google and other search engines rank results from Twitter very high up in search results.
In the end, though, it is a question of future survival. We are heading towards a very fragmented future will become increasingly comfortable with choosing which content they want to consume when and where.
Gone are the days when broadcasters could shout from the top of the hill to a grateful audience. The Internet is educating listeners and viewers to use their voices and to expect broadcasters to listen and to respond.
Last week in an interview with CNET, Michael Robertson talked about how his TiVo-for-radio service DAR.fm is good for the radio industry. DAR.fm lets subscribers record shows from a listing of 5000 stations and 20,000 programs. Those shows are then streamed or downloaded to a personalized list of devices.
El sistema se llama Interaction, y ha sido lanzado en España de la mano de la empresa La Moderna, apoyada por Arena Media.
La primera experiencia interactiva de Interaction en España convertirá al espectador de un programa de televisión en parte activa, ya que recibirá información adicional a los contenidos que está viendo en pantalla y con la que podrá realizar diferentes acciones en ese momento. ...
Para que funcione correctamente el usuario debe instalar una aplicación de la cadena de televisión para que el sistema detecte los móviles inteligentes de la zona, y permita la interactuación en contenidos, tanto de la propia cadena como de los anunciantes o marcas que estén interesandos en impactar al target. "Se trata de un sistema que tambien permite patrocinar el aviso del comienzo de los programas favoritos o que permite la complicidad de cadenas y marcas con espectadores de cada programa. “Se puede conseguir saber la foto exacta de cuántos espectadores con smartphones conectados hay en cada programa y cuántos interactúan y hasta lo que dicen, en tiempo real, algo ideal para las marcas y para fidelizar espectadores, y sin coste para ellos”, señala Arena Media...
LG et COMFM s'associent pour lancer le premier portail dédié à la radio sur les téléviseurs connectés LG Smart TV.
COMFM a développé pour l'occasion une application spécifiquement conçue pour faciliter la navigation du service dans l'environnement TV permettant de retrouver les meilleurs tranches d'humour, d'actualité et d'information de la bande FM, mais également une offre très large de radios musicales et de webradios.
L'application Comfm propose aux utilisateurs l'accès aux flux Live des radios ainsi qu'à la Catch Up radio, permettant de suivre en direct ou de retrouver ses programmes favoris à la demande.
NPR has launched a new app for the Google TV platform. The app — featured in the Google TV Spotlight Gallery — makes it easy for users to watch NPR's best video and multimedia slideshows on a big screen.
En juillet par rapport au même mois l'an dernier, les recettes publicitaires brutes ont progressé à la radio (+8,1 %), à la télévision (+7,1 %) et dans la presse quotidienne (+12 %), selon Kantar Media.
El Premio Joaquín Soler Serrano, que conceden anualmente, y de forma conjunta, las Academias de Radio y Televisión de España, ha recaído este año 2013 en la periodista balear Concha García Campoy. Comentaba Manuel Campo Vidal, el presidente de la Academia de Cine, quien coincidió con ella en los telediarios de TVE, que lo merece por "una trayectoria brillante en ambos medios". Otro de los miembros del jurado, el presidente de honor de la Academia de radio, Luis del Olmo, añadió que “Concha García Campoy es una fuera de serie; es una monstrua radiofónica y de televisión, que va a ser muy difícil que se repita". El año pasado este prestigioso galardón, que reconoce trayectorias profesionales, se concedió al periodista donostiarra Iñaki Gabilondo, con el que Concha García Campoy también coincidió en sus etapa en la Cadena SER. La entrega del galardón tendrá lugar el próximo 13 de febrero de 2013, en el transcurso de una gala en el Teatro Mira de Pozuelo de Alarcón, sede de la Academia de Radio, en la que también se entregarán otros premios.Click here to edit the content-
An expert committee in Sweden has found that public service media (PSM) have “great intrinsic value' to democratic society.Tasked by the Swedish government to analyze the conditions for public service radio and TV, the committee also concluded that only a 'clear division between broadcasters and state' can safeguard independence and integrity.
Internet music service Pandora has partnered with Budweiser to launch a live music Web “hub” for airing video of select live concerts. Currently called Pandora Presents — Sponsored by Budweiser, the hub not only carries live concerts but can host extra material such as backstage videos and interviews. Additionally a mix tape of songs, selected by the band du jour and Pandora, can be produced and made available at the site.
USA Today reports web radio apps landing in consumers' living rooms inside "smart" TVs, video game systems and Blu-ray players...
...And even if consumers don't necessarily buy a "smart" TV or Boxee Box for Internet radio services, they will be exposed to apps from Pandora, TuneIn Radio, Last.fm, iHeartRadio and others...
...Finally, it's not just on the TV that web radio and streaming music is making in-roads with mainstream consumers. The New York Times reports today on a wide range of stereo devices ready to stream music from Internet radio and other web services...
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