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Big Media (En & Fr)
In prepa of Big Media Conference: 17 oct 2015 @ Telecom Paris Tech. Connecting Media, Audience and Advertising with Data. How media companies can benefit from Smart Data to value their assets, improve their audience satisfaction and better monetize their inventories.
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CES 2013: The smart TV opportunity for mobile operatorsMobile Technology | RCR U.S. Wireless News

Smart TVs can drive more traffic to the cellular networks, as users download content onto tablets for viewing on the big screen.
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TechCrunch | Mobile And Local Ads: The Publisher Perspective

TechCrunch | Mobile And Local Ads: The Publisher Perspective | Big Media (En & Fr) | Scoop.it
Editor's note: Location is key to monetizing mobile ads, ThinkNear chief executive Eli Portnoy wrote in a guest post for us yesterday. Now James Hritz weighs in with some further thoughts on the matter, focusing on how app publishers view the matter.
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Why Social Recommendation Services Need to Get Even More Personal

Why Social Recommendation Services Need to Get Even More Personal | Big Media (En & Fr) | Scoop.it
A new consumer is emerging, along with evolving web discovery technology that will make his decision-making process ever more personal. Here are some changes afoot.
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Virgin Media to launch targeted TV ad service in 2012 - Brand Republic News

Virgin Media to launch targeted TV ad service in 2012 - Brand Republic News | Big Media (En & Fr) | Scoop.it
Virgin Media is set to unveil an addressable advertising service in the second quarter of 2012, thus beating its rival Sky to the punch.
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Buckle up: Traditional TV is in for a heck of a ride

Buckle up: Traditional TV is in for a heck of a ride | Big Media (En & Fr) | Scoop.it
The first wave of commercialization on the Internet had a tremendous impact on our lives and has disrupted most — if not all — industry value chains.
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Engadget HD Podcast 265 - 09.13.2011

Engadget HD Podcast 265 - 09.13.2011 | Big Media (En & Fr) | Scoop.it
Throwback podcast time! We've got lots of DVR news after our FiOS review, Microsoft Mediaroom / Media Center updates and a new box from TiVo.
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"Scheduled broadcast drives crazy: give us what we want, when we want it!" - see Ericsson study

"Scheduled broadcast drives crazy: give us what we want, when we want it!" - see Ericsson study | Big Media (En & Fr) | Scoop.it

People are spending less time watching scheduled broadcast TV and more time watching streamed and on-demand TV online according to a new study from Ericsson.

 

Ericsson’s TV & Video Consumer Trend Report 2011 shows that 84% of respondents watched broadcast TV at least once a week, compared with 88% of respondents in last year’s study. By contrast, 33% watched online content at least once a week, up from 30% a year earlier.

...

Meanwhile, people said the most popular features of their TV service were the quality of the video, no commercials, a wireless home and personalised services. Respondents said they would be most willing to pay for “movie releases direct to the TV.

...

Ednote: I stronly believe that it requires a serious reaction from broadcasters, as the on-demand wave is coming:

- Push VOD for quality movie that people will pay

- OTT for niche content & catch-up TV


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Why the Future of TV Is All About Personalization

Why the Future of TV Is All About Personalization | Big Media (En & Fr) | Scoop.it
Fueled by the explosive growth of smartphones and tablets, video viewing habits have forever changed. It’s no surprise that consumers, who have been quick to embrace video services like HBO GO, Netflix and Hulu, are now expecting a more personal, interactive and seamless viewing experience across their traditional TV, laptops, gaming consoles, and connected TVs, as well as on smartphones and tablets.
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More signs of change in local TV news

More signs of change in local TV news | Big Media (En & Fr) | Scoop.it
After a couple of bumpy years, the local TV news business is growing again, according to new research from Hofstra’s Bob Papper and RTDNA.
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Télévision "enrichie" : deux écrans sinon rien | Le Monde

Télévision "enrichie" : deux écrans sinon rien | Le Monde | Big Media (En & Fr) | Scoop.it

Alors que les téléspectateurs jonglent de plus en plus entre tablette et téléviseur, les chaînes proposent des contenus innovants, associant flux numérique et cathodique...

"Le principe est de mettre un peu d'ordre dans le bruit numérique en provenance des réseaux", analyse Valéry Gerfaud, directeur général de M6 Web. Ou comment extraire du flux des conversations et des échanges sur Twitter, un contenu cohérent qui permette d'enrichir le programme...

Pour les téléspectateurs qui se rêveraient en programmateurs télé, la rentrée numérique propose, enfin, une autre innovation surprenante. Depuis quelques semaines, le groupe MTV a lancé "Mon Nickelodeon junior", du nom de sa chaîne jeunesse câblée destinée aux 3-7 ans. Il s'agit de la première antenne entièrement personnalisable. Une chaîne qui porte le nom de l'enfant, tient compte de son sexe, de son âge, et dont la programmation est effectuée par les parents....


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The Trouble with Targeting on Connected TV | Advertising Age

The Trouble with Targeting on Connected TV | Advertising Age | Big Media (En & Fr) | Scoop.it
Precise targeting is the only way connected TV advertising can succeed, and for that advertisers need to move from cookie-based targeting to targeting based on an ID.

Connected TV promises a blissful union of the TV advertising experience and online audience targeting. Yet it's not that easy to plug the online targeting model into interactive TV, because of the noticeable absence of one key factor: data.

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Social TV, mobile TV, personal clouds and home automation "redefining" the home ecosystem

The third annual Motorola Mobility Media Engagement Barometer has found that consumer hunger for social media connectivity and "anytime, anywhere" entertainment is driving the most dramatic industry convergence in the past 20 years and radically shifting the traditional TV viewing experience.
The study was conducted by independent agency Vanson Bourne with 9,000 consumers in 16 countries - the UK, France, Germany, Sweden, Russia, Turkey, US, Mexico, Brazil, Argentina, Australia, South Korea, Singapore, Japan and China.
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Are web originals finally ready for primetime?

Are web originals finally ready for primetime? | Big Media (En & Fr) | Scoop.it
The creation of a viable business model based on video that originates online rather than on TV or from the Hollywood studios has been a long time coming.
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Buckle up: Traditional TV is in for a heck of a ride

Buckle up: Traditional TV is in for a heck of a ride | Big Media (En & Fr) | Scoop.it
The first wave of commercialization on the Internet had a tremendous impact on our lives and has disrupted most — if not all — industry value chains.
more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Radio 2.0 (En & Fr)
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"Scheduled broadcast drives crazy: give us what we want, when we want it!" - see Ericsson study

"Scheduled broadcast drives crazy: give us what we want, when we want it!" - see Ericsson study | Big Media (En & Fr) | Scoop.it

People are spending less time watching scheduled broadcast TV and more time watching streamed and on-demand TV online according to a new study from Ericsson.

 

Ericsson’s TV & Video Consumer Trend Report 2011 shows that 84% of respondents watched broadcast TV at least once a week, compared with 88% of respondents in last year’s study. By contrast, 33% watched online content at least once a week, up from 30% a year earlier.

...

Meanwhile, people said the most popular features of their TV service were the quality of the video, no commercials, a wireless home and personalised services. Respondents said they would be most willing to pay for “movie releases direct to the TV.

...

Ednote: I stronly believe that it requires a serious reaction from broadcasters, as the on-demand wave is coming:

- Push VOD for quality movie that people will pay

- OTT for niche content & catch-up TV


Via Claude Seyrat, Nicolas Moulard - Actuonda
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Online video finally chipping away at broadcast TV

Online video finally chipping away at broadcast TV | Big Media (En & Fr) | Scoop.it
A quarter of people in countries with access to high-speed broadband are streaming their television, although more than 80 percent are also still watching broadcast television as well.
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Why Metadata Will Define the Future of TV

Why Metadata Will Define the Future of TV | Big Media (En & Fr) | Scoop.it



Ron Frankel is the CEO of Synacor, the leading provider of authentication and information management technologies and TV Everywhere services for cable, telecommunication and satellite providers.
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