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Big Media (En & Fr)
Connecting Media/Football, Audience/Fan and Advertising/Brands with Data. How media companies can benefit from Big, Open, Linked, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories. BigFoot & BigMedia events in prepa (Bcn / Paris)
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"Nous allons aller vers plus de personnalisation des expériences"

"Nous allons aller vers plus de personnalisation des expériences" | Big Media (En & Fr) | Scoop.it
Suivez en temps réel et en vidéo, les conférences, démos et rencontres qui font l'événement du 4 au 6 décembre aux portes de Paris. LeWeb, c'est LE rendez-vous des start-up et investisseurs du net.
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The digital marketer’s guide to addressable TV advertising | Experian

The digital marketer’s guide to addressable TV advertising | Experian | Big Media (En & Fr) | Scoop.it

Learn how the 30-second spot can reach unique audiences and effectively measure them, revolutionizing the industry’s current method of planning, buying, and measuring TV media.

 

- 56 percent greater efficiency gained by sending ads only to relevant groups of households

- Homes receiving addressable advertising tuned away 38 percent less based on actual viewership data, not panel data

- Digital set-top box technology enables once-unattainable precise measurement

- Experian consumer data and analytics provide predictive audience models that define a consumer’s interest in a brand

 

Fill out the form below to download your free addressable TV white paper today!

http://www.experian.com/marketing-services/register-2011-digital-marketer-addressable-tv-ads.html

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BBC adds Live Restart to iPlayer » Digital TV Europe

The corporation has added a Live Restart function to iPlayer for PCs. Users can now either restart a live programme they are watching or rewind to watch programmes from the previous two hours. The BBC will bring the function to mobiles, tablets and internet-connected TVs later this year.

Live requests made up over 22% of total iPlayer requests on PCs in April, compared with just 4% in April 2011.

Dave Price, head of BBC iPlayer said: “We all know how frustrating it is when you’re stuck in a traffic jam, or delayed on the tube, missing the critical start of your favourite BBC programme. Live Restart solves this by giving audiences control. With one simple click of a button viewers can skip back to the beginning of a live programme, ensuring they never miss a moment of their favourite BBC programmes.”

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The Problems With Social Profiling | Social Media Explorer

The Problems With Social Profiling | Social Media Explorer | Big Media (En & Fr) | Scoop.it
Social profiling is an emerging, if scary, practice for marketers. Will it withstand mainstream acceptance and perhaps challenges in the courts?

Via Alex Butler
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Diazot's comment, April 30, 2012 2:21 PM
:)
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Les leviers du marketing mobile et le mix marketing | Marketing web mobile 2.0

Les leviers du marketing mobile et le mix marketing | Marketing web mobile 2.0 | Big Media (En & Fr) | Scoop.it
Quels sont les leviers m-marketing qui permettent la promotion d’une plateforme de contenu ? Comment peuvent-elles s’intégrer dans un mix marketing?

Via jerome leger
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BSkyB’s linear ad targeting: world first demo and full launch details | Videonet

BSkyB’s linear ad targeting: world first demo and full launch details | Videonet | Big Media (En & Fr) | Scoop.it

UK Pay TV provider BSkyB will deploy addressable advertising for linear television next summer, starting with a large selection of its owned channels including Sky 1 HD, Sky Living HD and Sky Atlantic HD, but not covering live events, including sports, during Phase One of the roll-out. At launch over 7 million Sky homes will be enabled with the ability to combine sophisticated household profiles with real-time decisions on which home should see which advertisements and the dynamic ad insertion technology that serves pre-placed ads from the PVR hard drive into the linear advertising spots.

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Stevie : ma télé sociale et personnelle « La Social Newsroom

Stevie : ma télé sociale et personnelle « La Social Newsroom | Big Media (En & Fr) | Scoop.it
Et voici le Flipboard de la télé ! Stevie se connecte à Facebook et Twitter pour proposer un programme “live” des contenus et messages partagés sur vos réseaux sociaux à la manière d’une chaîne d’infos ou de clips vidéo.
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TechCrunch | I Want My Rockify.TV: Startup Launches New Personalized Music Video Service

TechCrunch | I Want My Rockify.TV: Startup Launches New Personalized Music Video Service | Big Media (En & Fr) | Scoop.it
One interesting trend I've been watching over the last year or so is the intersection of social and personalization as a way to discover new videos. And, of course, how it helps users to discover new music videos.
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The Future for Radio in cars : A promising interactive future | Radiodays

RadioDays Europe Barcelona 2012

The future for radio in cars

“Interactive Radio”

Promising future for radio

A joint project of Volkswagen, Hit-Radio Antenne andNorddeutscher Rundfunk

 

Business Unit Manager Petra Marsteller at Hit-Radio Antenne, Germany presents fresh insights from research on user expectations to the future media environment in cars.

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TechCrunch | Washington Post Tests Personalized News Program

TechCrunch | Washington Post Tests Personalized News Program | Big Media (En & Fr) | Scoop.it
If you're tired of seeing the same news as everyone else, The Washington Post is now experimenting with personalized headlines.

Over time, however, readers can give The Post more information about their interests, which in turn will lead to a more customized feed. If there’s an article you don’t like, you can hit a button to remove it from your stream, or to see “less of this,” or to remove the entire topic from your interests. As you’re browsing the site, articles also have a “more” button, which allows readers to say that they want to see more of a certain type of article.

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