New viewing habits or Netflix hype? | Big Media (En & Fr) |

Netflix has long been predicting the death of linear television, but suggestions of its imminent demise have been exaggerated. Video-on-demand services such as the BBC's iPlayer (and Netflix) accounted for around 5% of all TV viewing in the UK in 2012, according to media analysis firm IHS Screen Digest. A further 10% of viewing was timeshifted programmes saved on to viewers' digital video recorders, such as Sky+. But the vast majority of viewing was still of linear TV schedules, which accounted for 85% of viewing last year and are expected to hold on to a 75% share in five years' time.