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Connecting Media, Audience and Advertsing with Data. How media companies can benefit from Big Data, Open Data , Linked Data, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories
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IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives | Mobile Marketing Association

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives | Mobile Marketing Association | Big Media (En & Fr) | Scoop.it

In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. Today, in direct response to this mobile ecosystem need, the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) issued finalized “Mobile Phone Creative Guidelines” at the IAB Mobile Marketplace conference in New York City.

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Critical elements in the “Mobile Phone Creative Guidelines” include:Creative unit nameMaximum expanded dimensionsMaximum initial file load sizeSubmission lead-timeImplementation notes and best practiceSupported creative types“To fully harness the power of mobile, it is imperative to make mobile easier to adopt and integrate within the broader marketing mix,” said Michael Becker, Managing Director, MMA. “Under the new guidelines, we aim to evolve UMAP by providing creatives with the kind of clarity and uniformity that is necessary to develop dynamic consumer engagement via mobile. Although the breakneck pace of mobile evolution continues, these guidelines are a foundation for creative and media companies to build on, even as devices and software continue to transform.” To read the “Mobile Phone Creative Guidelines,” please visit: http://www.iab.net/mobileguidelines or http://www.mmaglobal.com/mobile-creative-guidelines.
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Second Screen: Are you smartphone or tablet when you watch TV?

Second Screen: Are you smartphone or tablet when you watch TV? | Big Media (En & Fr) | Scoop.it

2013 started strong for social TV. Sporting events and music specials, like the Super Bowl and Grammy Awards, always generate more activity on social media. At the same time, networks and producers constantly innovate to maximize their presence across media platforms like Shazam, live hashtags and second screen apps.

After publishing its first major study on the use of second screen devices by viewers in June 2012, Seevibes is taking a second look at the evolution of the devices used by the Social TV audience.

Major trends identified last June are continuing. With the release of the iPad mini, the Surface tablet and the Nexus 7, it’s no surprise to see tablets growing sharply as second screens in the home, at a rate of +260% in one year.

In contrast, computer use for social TV is falling fast, with the iPhone taking its place at the top of the list. BlackBerry also suffered a decline, although note that this study was completed before the release of the BlackBerry 10.

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INFOGRAPHIC: Mobile Video – The Next Social Trend | Uberflip

INFOGRAPHIC: Mobile Video – The Next Social Trend | Uberflip | Big Media (En & Fr) | Scoop.it
Video is becoming a major social media trend for this year. Vine, the Twitter-owned app, debuted last month to much excitement, soon followed by Facebook’s release of a similar video recording feature on its iOS app.
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Innovate Or Die: Nokia’s Long-Drawn-Out Decline | TechCrunch

Innovate Or Die: Nokia’s Long-Drawn-Out Decline | TechCrunch | Big Media (En & Fr) | Scoop.it

here can be little doubt that Nokia’s mobile glory days are behind it. Korean electronics giant Samsung now occupies the once Mighty Finn’s former throne at the top of the global mobile tree, while Google’s Android OS is the dominant smartphone platform (Android overtook Nokia’s legacy smartphone OS Symbian at the end of 2010, according to Canalys). In Q3 this year, Android was on an average of three out of every four smartphones sold worldwide (IDC’s figure). In October, IDC also noted Nokia’s exit from its top five global smartphone vendors – the first time the Finnish company had dropped out of the top five since IDC started tracking vendors in 2004.

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Study: In 5 years, 4.4% of all ads (not just digital) will appear on a phone screen

Study: In 5 years, 4.4% of <em>all</em> ads (not just digital) will appear on a phone screen | Big Media (En & Fr) | Scoop.it

Berg Insight believes mobile content companies are going to figure out how to monetize mobile traffic. Berg’s analysts predict that ads and marketing won’t just become a much bigger part of the online ad market, but also a sizable segment across all advertising.

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Five Things You Should Know About the Future Of Mobile

Five Things You Should Know About the Future Of Mobile | Big Media (En & Fr) | Scoop.it

At the recent Inbound Marketing Summit, mobile was the belle of the ball – the trend considered most likely to fundamentally shape marketing in the coming years. At the conference, I caught up with my fellow speaker Tim Hayden, SVP of Mobile Strategy for Edelman Digital. Here are five tips he shared about the future of mobile, and what you need to know to stay ahead of the curve.

- Understand the person, not the technology.

- Your phone is more important than your tablet.

- Small Businesses Shouldn’t Get Their Heads Turned.

- Large Businesses Need a Targeted Mobile Strategy.

- The Rise of Face-to-Face.

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The Mobile Advertising Ecosystem Explained | BII REPORT

The Mobile Advertising Ecosystem Explained | BII REPORT | Big Media (En & Fr) | Scoop.it

Here's the dynamics surrounding the mobile advertising ecosystem:

- Mobile advertising is relatively tiny:

- Why? Mobile CPMS are low, and ads are oftentimes intrusive. Ad spending has therefore not caught up with time spent on mobile. These will remain significant challenges to mobile ads.

- Also, the mobile ad ecosystem is very complex: The mobile ad ecosystem is not as strictly delineated as the desktop ecosystem. In mobile advertising, the rules of the road change with different combinations of device, wireless operator, and operating system.

- And there are few shared protocols or standards:

- The display ad category presents a dynamic and complicated future: Google dominated the paid search category, which accounted for 62 percent of mobile global ad spend last year. But, mobile ad networks, demand side platforms, mobile ad exchanges are all part of a dynamic ecosystem that is constantly evolving and trying to grow non-search mobile related advertising. New companies are also testing out and finding some success with mobile native ad formats.

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Alt-Minds, a transmedia game which might make you paranoid - Trailer 1 (VF)

Découvrez le trailer d'ALT-MINDS, la première fiction totale !Une expérience sans précédent au carrefour du jeu, de la fiction et des réseaux sociaux.

Plus d'infos sur http://www.ctrl-Alt-Minds.com

 

 

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Social TV Advertising And Monetization Elements | the never.no blog

Social TV Advertising And Monetization Elements | the never.no blog | Big Media (En & Fr) | Scoop.it

I personally hear many individuals extolling the benefits of deeper engagement, audience loyalty, brand building and community building in answer to this question. However, after these are mentioned, there is often a glazed over look that accompanies the faces of those in the TV and advertising industries. The above benefits are by no means trivial. They are crucial in every way, shape and form to our industry’s future and I will certainly do them some justice moving forward, by diving in deep and discussing their own complexities….but not just yet.


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Influencia - Imagine Demain - Le mobile : support d’aide à la vente

Influencia - Imagine Demain - Le mobile : support d’aide à la vente | Big Media (En & Fr) | Scoop.it
Avec un parcours client aujourd’hui omnicanal, le magasin « se numérise » pour renforcer la relation avec son client. L’évidence s’impose à nous depuis quelques années : Internet et point de vente cohabitent, ils convergent.
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Big tech forced to answer the phone - FT.com

Big tech forced to answer the phone - FT.com | Big Media (En & Fr) | Scoop.it
This year has seen a momentous change in the shape of the global internet. More people now access the web on mobile phones than PCs in China, home to the world’s largest population of internet users.

North America and Europe are not far behind in making that digital switchover, as are fast-growing internet markets such as Turkey and Indonesia.

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The Race For The Second Screen: 5 Apps That Are Shaping Social TV

The Race For The Second Screen: 5 Apps That Are Shaping Social TV | Big Media (En & Fr) | Scoop.it
It’s easy to understand why 2012 is shaping up to be the year of social TV. Consumers are turning to the so-called second screen like never before.
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Google Releases A New YouTube App for Android 4.0

Google Releases A New YouTube App for Android 4.0 | Big Media (En & Fr) | Scoop.it
Demoed today at Google I/O, Google has officially released a brand new YouTube app for Android 4.0.
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Foursquare’s API Is A Pillar Of The Mobile App Ecosystem | TechCrunch

Foursquare’s API Is A Pillar Of The Mobile App Ecosystem | TechCrunch | Big Media (En & Fr) | Scoop.it
Editor's note: Jonathan Barouch is the founder and CEO of location-based startup Roamz, developer of social media business product Local Measure.
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Feature video: What's in store for the 2013 apps market?

Feature video: What's in store for the 2013 apps market? | Big Media (En & Fr) | Scoop.it
Mobile World Live asks a team of industry experts what lies in store for the apps market this year. Featuring comment from Distimo, Hutchison Whampoa Europe, Ovum and others.
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In 2013, Mobile, Social Lead Shift From Traditional Media to Digital - eMarketer

In 2013, Mobile, Social Lead Shift From Traditional Media to Digital - eMarketer | Big Media (En & Fr) | Scoop.it

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA).

Traditional mass media once offered marketers the benefit of reach, but now, fragmented and dwindling audiences, as well as comparatively cruder metrics, have led marketers to focus their efforts on digital media. Print media has suffered the greatest loss of interest, with about three in 10 respondents to the October through November 2012 survey expecting their organizations to decrease attention paid to newspapers and consumer magazines in 2013. More than one out of five respondents even expected TV to see decreased attention.

Read more at http://www.emarketer.com/Article/2013-Mobile-Social-Lead-Shift-Traditional-Media-Digital/1009677#BhTrKz3E18T57IvT.99

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La Caixa se lance dans le "couponing"

La Caixa se lance dans le "couponing" | Big Media (En & Fr) | Scoop.it

L'annonce de PremiaT par La Caixa est donc bien une première, même si le modèle retenu semble tellement évident qu'on aurait imaginé qu'il soit déjà largement répandu ailleurs dans le monde. La banque, avec ses clients existants dans les deux "mondes", consommateurs d'un côté et commerçants de l'autre, est en effet positionnée idéalement pour devenir l'intermédiaire privilégié des offres marketing du 21ème siècle, géolocalisées et mobiles.

Concrètement, PremiaT est d'abord une plate-forme de gestion de promotions mise à disposition des marchands. Ils y ont toute liberté pour définir les modalités de fonctionnement de leurs offres, cadeaux ou réductions, pour un premier achat ou en récompense de la fidélité des clients... Pour leur part, les particuliers utilisent un service mobile pour repérer les opérations spéciales dans leur voisinage. S'ajoutent à cet ensemble quelques petits plus, tels que des notifications personnalisées ou des options de partage d'avis et commentaires sur les commerces visités.


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The demographics of mobile news : Men, College Grads and the Young are More Engaged

The demographics of mobile news : Men, College Grads and the Young are More Engaged | Big Media (En & Fr) | Scoop.it

Younger Americans demonstrate much stronger news habits in the mobile realm than on other news platforms, according to a new study by PEJ in collaboration with The Economist Group.


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TRENDS 2012 les nouvelles tendances dans le digital #vidéo

Quels sont les nouveaux usages ? Quels sont les services de demain ? Quels sont leurs modèles économiques ? A quoi ressemblent les entreprises qui les créent ? Autant de questions auxquelles répondent de nombreux acteurs du digital, qu’ils soient opérateurs Telecom (SK Telecom, Orange…), investisseurs ( Partech, SoftTech…), ou créateurs de startups innovantes (Livestream, Evernote, Plizy…).

Sur une idée originale de Cédric Tournay, PDG de Dailymotion, et Richard Menneveux, fondateur de FrenchWeb.fr, Trends a été produit par les équipes de FrenchWeb.fr, écrit et réalisé par Bertrand Lenotre et Guillaume Le Moal, en coproduction avec Dailymotion, et avec le soutien d’Orange.

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QR to VR: The smartcode rebooted (Wired UK)

QR to VR: The smartcode rebooted (Wired UK) | Big Media (En & Fr) | Scoop.it

QR codes are on their way out, according to Andrew Lippman, director of the Viral Spaces research group at the MIT Media Lab. To replace them, Lippman and his graduate student Grace Woo have invented video response (VR) codes, designed for digital displays, which transmit data through light. VR patterns are imperceptible to humans, but are picked up instantly by smartphone cameras, and allow all kinds of data to be pulled from any video display.

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Driving commerce with click-to-call and click-to-map mobile ads - Advertising - Mobile Commerce Daily

Driving commerce with click-to-call and click-to-map mobile ads - Advertising - Mobile Commerce Daily | Big Media (En & Fr) | Scoop.it

Click-to-call and click-to-map advertising are often used in conjunction. However, marketers might be better off splitting the ad formats apart since they target groups of users with different mindsets.Both click-to-call and click-to-map advertising are action-driven methods that capitalize on consumers needing quick information while on the go. With the rise of location-based marketing though, click-to-map could have a leg up in the long run depending on a campaign’s objective, according to some experts.

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Report highlights tablets boost for TV

Report highlights tablets boost for TV | Big Media (En & Fr) | Scoop.it

In April 2010, Apple introduced the iPad and started what is widely considered a revolution in consumer media consumption, selling 84 million units worldwide in slightly over two years. Since
that time, tablets based on Google’s Android operating system have been introduced from companies including Amazon, Asus, Motorola, and Samsung and are today gaining market share.

 


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Mobile Advertising to Triple by 2016 Says Yankee Group | Mobile Marketing Watch

Mobile Advertising to Triple by 2016 Says Yankee Group | Mobile Marketing Watch | Big Media (En & Fr) | Scoop.it
Add another reputable study to the pile of optimistic reports heralding a huge future for the growth of mobile advertising.

On Tuesday, Yankee Group published “Mobile Advertising Forecast 2012: Marketing Steps Through the Looking-Glass,” which showcases how and why mobile advertising is finally hitting its stride.

The firm estimates that global mobile advertising revenue will expand by three and a half times its present level by 2016.

Mobile advertising is exploding in new geographies, the report reads, pointing to so-called “high-growth markets” like Brazil, India and China as places that will drive the increase.

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MediaPost Publications GetGlue HD To 'Reimagine Discovery Around TV' 07/23/2012

MediaPost Publications GetGlue HD To 'Reimagine Discovery Around TV' 07/23/2012 | Big Media (En & Fr) | Scoop.it
The popular entertainment check-in app GetGlue is planning a major update of its mobile applications that is aimed as much at media discovery as it is at social TV. Company CEO Alex Iskold made a video for GigaOMlast week outlining his plan to move the functionality beyond check-ins and conversations around media and to “reimagine discovery around TV.”
Read more: http://www.mediapost.com/publications/article/179284/getglue-hd-to-reimagine-discovery-around-tv.html?edition=49310#ixzz23h2DUWbB

 

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M6 invente le second écran pour faire de la pub | Le Figaro

En synchronisant toute tablette, smartphone, ou ordinateur à l'écran de télévision, le groupe M6 s'affranchit des contraintes réglementaires qui pèse sur le petit écran.
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