Demystifying Metadata – How Information Rules the Commerce of Content | RoviZone | Big Media (En & Fr) |

The combination of enhanced metadata and standardized content identifiers pack a powerful punch for the future of digital content distribution. As the amount of digital content continues to grow, metadata is going to be critical to consumers and entertainment marketers alike. It will be a key conduit in connecting consumers to the right content – that which they will ultimately want to consume, download and purchase.

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