Big Media (En & Fr)
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Big Media (En & Fr)
In prepa of Big Media Conference: 17 sept 2015 @ Telecom ParisTech. Smart data for rich media How media companies can benefit from Smart Data to value their assets, improve their audience satisfaction and better monetize their inventories ?
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Rescooped by Nicolas Moulard - Actuonda from Pervasive Entertainment Times
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Two-Thirds of World's Mobile Users Signal Interest in Location Based Services

Two-Thirds of World's Mobile Users Signal Interest in Location Based Services | Big Media (En & Fr) | Scoop.it
TNS's annual Mobile Life study -- which explores mobile use among 48,000 people in 58 countries -- shows the majority of people around the world now recognize the value of sharing their location to benefit from a range of services.

The key findings show that the services and apps people use vary considerably from region to region.

Almost one fifth (19%) of the world's six billion mobile users are already using LBS, with more than three times this number (62%) aspiring to do so in the future. Navigation with maps and GPS is currently the most popular motivation behind the LBS uptake (46%), but there is growing interest in more diverse activities, with 13 percent of current social network users 'checking-in' through platforms like Foursquare, or Facebook Places -- a 50 percent uplift on 2011.

LBS users are increasingly using services to enrich their social lives, with one in five (22%) using it to find their friends nearby. Around a quarter use the technology to find restaurants and entertainment venues (26%) or check public transport schedules (19%) and 8 percent to book a taxi.


Via Gary Hayes
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Jumptap Goes Hyper Local with New Capabilities, Partnership

Jumptap Goes Hyper Local with New Capabilities, Partnership | Big Media (En & Fr) | Scoop.it
Jumptap, a recognized authority in targeted mobile advertising, announced Tuesday that its targeting abilities have attracted an influx of major retail advertisers in the past six months. As a result, retail is now one of the most successful advertising verticals on the Jumptap network.
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