Big Media (En & Fr)
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Big Media (En & Fr)
En preparation de l'évènement II Big Media Paris, le 28 nov 2016 @ INA Issy-les-Moulineaux. Des médias aux marques média : Transformer la data en expérience client​. Co-organisé par Actuonda, Perfect Memory et l'INA. http://www.bigmediaconnect.fr/
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Rescooped by Nicolas Moulard - Actuonda from Location based advertising
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Patch and the Advertising Value of Local

Patch and the Advertising Value of Local | Big Media (En & Fr) | Scoop.it

For those not familiar with Patch, it is the local content play of AOL which the company had poured enormous amounts of money into and which some very vocal investors are frequently complaining just won’t work… certainly check out the very detailed Starboard Value break down which includes frequent references to Patch and where I pull some of the stats in my argument below...


Via jerome leger
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Rescooped by Nicolas Moulard - Actuonda from MUSIC:ENTER
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Kyle Bylin: 3 Insights Into Future Of Geosocial Music - hypebot

Kyle Bylin: 3 Insights Into Future Of Geosocial Music - hypebot | Big Media (En & Fr) | Scoop.it
Guest post by Kyle Bylin (@kbylin) of Live Nation Labs and Ultimate Chart.

 

The geosocial revolution (see Foursquare and Facebook Places) promises to connect us to the places we visit and the people who frequent them, while helping us discover music in new ways, too.Over the past year, a number of startups have released location-based music apps—each aspiring to revolutionize the way we listen to music.


Via Yvan Boudillet
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L'internet local en chiffres, le SoLoMo illustrée

L'internet local en chiffres, le SoLoMo illustrée | Big Media (En & Fr) | Scoop.it
Infographie très intéressante en pleine phase de SoLoMo et de ROPO sur le local web trouvée sur http://dailyinfographic.com/. Certes nous sommes ici sur des données US mais cette infographie nous montre une fois de plus l’intérêt pour un commerce physique d’utiliser internet et les réseaux sociaux.
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TechCrunch | Mobile And Local Ads: The Publisher Perspective

TechCrunch | Mobile And Local Ads: The Publisher Perspective | Big Media (En & Fr) | Scoop.it
Editor's note: Location is key to monetizing mobile ads, ThinkNear chief executive Eli Portnoy wrote in a guest post for us yesterday. Now James Hritz weighs in with some further thoughts on the matter, focusing on how app publishers view the matter.
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Solving Hyperlocal: ThinkNear CEO Eli Portnoy on Achieving Mobile Scale

Solving Hyperlocal: ThinkNear CEO Eli Portnoy on Achieving Mobile Scale | Big Media (En & Fr) | Scoop.it

Every month seems to bring a new company bent on cracking the code of mobile advertising. One of these is ThinkNear, which aims to bring elusive scale to hyperlocal ads. In this discussion with AdExchanger, CEO Eli Portnoy talks about the company's value proposition and challenges it has faced.

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Rescooped by Nicolas Moulard - Actuonda from Location based advertising
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SoLoMo et commerce |

SoLoMo et commerce | | Big Media (En & Fr) | Scoop.it
Dans ce billet, vous trouvez une belle définition du SoLoMo : « le SoLoMo vise, pour les retailers, à accompagner le client au point de vente physique tout en utilisant la viralité du social et l'omniprésence du mobile dans la vie de l'utilisateur ».

Via jerome leger
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