Big Media (En & Fr)
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Big Media (En & Fr)
En preparation de l'évènement II Big Media Paris, le 28 nov 2016 @ INA Issy-les-Moulineaux. Des médias aux marques média : Transformer la data en expérience client​. Co-organisé par Actuonda, Perfect Memory et l'INA. http://www.bigmediaconnect.fr/
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Web 4.0 : l'internet de l'ADN et le web généticiel

Web 4.0 : l'internet de l'ADN et le web généticiel | Big Media (En & Fr) | Scoop.it
1998-2006. Documents. Web 1.0 Il aura fallu 8 ans à Google pour parvenir à indexer tous les documents disponibles. Oh je vous vois venir, oui, vous avez raison, Google n'indexe pas "tous" les documents disponibles. Probablement moins de 5% des..

Olivier Ertzscheid, 03/03/2015

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Pierre Tran's curator insight, March 4, 2015 3:56 PM

Du Web 1.0 au Web généticiel, une mise en perspective vertigineuse de l'évolution d'internet.

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Facebook And The Sudden Wake Up About The API Economy

Facebook And The Sudden Wake Up About The API Economy | Big Media (En & Fr) | Scoop.it
What a two weeks it’s been. Something happened that has been simmering for a while. The API market exploded. Intel bought Mashery for more than $180 million and CA acquired Layer 7.

Via Yvan Boudillet
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Facebook se lance dans la publicité comportementale en temps réel

Facebook se lance dans la publicité comportementale en temps réel | Big Media (En & Fr) | Scoop.it
Facebook va lancer une place de marché d'enchères en temps réel qui permettra aux annonceurs de cibler les utilisateurs non plus sur leurs seuls centres d'intérêts, mais également sur leur comportement de navigation.
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Facebook mobilises 1 billion users to battle Twitter for Social TV - Insights into innovation in social TV

Facebook mobilises 1 billion users to battle Twitter for Social TV - Insights into innovation in social TV | Big Media (En & Fr) | Scoop.it
Facebook is enabling one billion people around the world to comment live on their TV viewing.

The social network is giving its users a new social action, Watching, beginning with users in the USA.

 

Facebook is enabling one billion people around the world to comment live on their TV viewing.

 

The social network is giving its users a new social action, Watching, beginning with users in the USA.

 

This action lets them easily compose a post that says which television show or movie they are viewing. The post automatically incorporates an icon for the show, a link to the show’s official Facebook page and the page’s cover image.

 

A user’s Facebook friends will then be able to Like, comment on and share the Watching post, as in this example for Jurassic Park.

 

 

 

The significance of this move for Social TV can hardly be overstated

 

Watching fulfils several strategic and commercial objectives for Facebook simultaneously. It:

Constitutes a direct attack on Twitter’s hold over live TV engagementGreatly enhances Facebook’s positioning in Social TVStrengthens it against Social TV startupsCreates ideal content for the new Facebook Home smartphone appGives Facebook fresh media consumption dataProvides TV-related and real-time advertising opportunities

 

A direct attack on Twitter’s hold over live TV engagement

 

The aim of the Watching action is to enable and encourage Facebook users to start and to participate in a greater volume of real-time conversations about television.

 

The launch of Watching makes Facebook the first major competitor for Twitter’s virtual monopoly over audience commenting on their live TV viewing. Such competition challenges Twitter’s wider strategy of positioning itself as the main ally to the TV sector.

 

The wider context is that Facebook and Twitter are battling to become the leading social media venue for consumers to discover and share entertainment content.

 

Facebook Watching posts get their information about TV shows, movies, sports events and celebrities from Rovi, a company that provides entertainment data for television EPGs and iTunes. Developers can also access Rovi data when creating Facebook apps.

 

Facebook’s announcement of its data agreement with Rovi stated, “We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years.”

 

Twitter has meanwhile secured its biggest advertising deal to date, with the Publicis ad-buying company Starcom MediaVest Group, under which Twitter will be a “bridge” to television. The two companies are also establishing a Social TV lab together.

 

At the same time, Twitter has agreed to distribute entertainment TV clips from BBC America. Other broadcaster deals are under negotiation with Viacom and NBCU and Twitter will show video from Comedy Central’s forthcoming comedy festival, #ComedyFest. All these TV initiatives follow close after the launch of the Twitter #Music service.

 

Greatly enhances Facebook’s positioning in Social TV

Facebook has positioned itself as the partner for broadcasters and producers to engage with viewers all the time. Yet it had tacitly conceded ground to Twitter as the go-to venue for viewer discussion specifically during the live broadcast of a show.

Watching means that Facebook can now stake a considerably stronger claim that it facilitates viewer discussions 24/7.

 

Strengthens it against Social TV startups

The rollout of Watching also competes with Social TV startups that rely on motivating their own users to share what they are currently viewing.

Watching has the potential to impede their growth. When an individual can readily share their viewing with their Facebook friends, why would they join another service?

 

Ideal content for the new Facebook Home smartphone app

The recently-announced Facebook Home service aims to give Facebook users a constant stream of live updates from their friends via smartphones.

This is a good match for second screen TV viewing. Users with Home will see Watching posts from Facebook friends saying which TV shows they are viewing and they will be able to comment on those posts to start discussions.

 

Provides Facebook with fresh media consumption data

Watching gives Facebook data about media consumption and reactions to media content that is continually updated, in real time, from sources such as viewing television.

By contrast, the value of Likes as data is limited. People change their content preferences over time and no-one will Like the same piece of content more than once. For these reasons, Watching effectively supersedes Likes as a useful source of media consumption data.

 

Enhances TV-related and real-time advertising opportunities

In parallel with the rollout of Watching, Facebook is offering its advertising partners the opportunity to target individuals who use the action, together with their Facebook friends.

This is highly useful for media and entertainment companies looking to market their content, particularly new TV shows and movies.

It opens a further opportunity, for advertisers who run commercials during a particular TV show to target the same viewers via Facebook, too.


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Social media for broadcasters: 5 golden rules

Social media for broadcasters: 5 golden rules | Big Media (En & Fr) | Scoop.it

By radiomike

 

1. Less is more

On social media platforms, quality is definitely more important than quantity. One of the biggest mistakes that brands sometimes make is to throw up a lot of content onto Facebook or Twitter in a way that is neither engaging nor connecting.

Do not post content unless you believe that it is relevant and that your audience will care. Unless you are providing optimised content that serves a real need, it will not generate more listening or viewing.

 

2. Being there is not enough

"Everyone is on Facebook, so we should be too," is not a social media strategy. Since a compelling and successful presence on social media will require resources, it sometimes helps to think of what you hope to achieve as a ROI (Return On Investment).

And it has to be an on-going investment in order to bear fruit. As in the real world, relationships take time to develop and strengthen.

Listeners and viewers are happy and often expect to see their favourite channel, station or programme on Facebook and Twitter, but you must acknowledge that they are there.

Social media is about conversation, not shouting a message. Listen to what your fans are saying and never stop listening.

One of the cardinal sins is to ask questions and then disappear. A comment must be answered, no less than a ringing telephone.

It is not enough to give away lots of tickets and prizes. Unless you acknowledge your audience socially, you make them feel that you don't care.

Above all, people want to feel that they are part of your channel or brand and that they belong. When you ask them to like you on Facebook or to follow you on Twitter, they think that you are trying to start a conversation and that you care.

It is wrong to ask them to do these things unless you are prepared to respond to their comments and ideas.

All of this requires specialized training to help journalists and producers to understand the benefits of social media, and to know how to participate effectively.

 

3. You're not the only one with an audience

Nowadays everyone has a voice and the power to influence her or his peers. Everyone who is active on Facebook and Twitter has their own audiences.

They are all connected to other people who trust them and respect their opinions. They recommend programmes to each other all the time.

Social media allow you to interact with a group of listeners or viewers who are emotionally connected to your brand and are motivated to share the content that you provide. If you listen to your fans or followers, they can generate the higher mind share that you will need to achieve higher ratings.

Your audience will share content with their individual audiences, who will in turn recommend it to their friends and followers

It is part of human nature that none of us want to feel as though we are excluded from a conversation. Live TV has demonstrated the power of social media when used the "second screen" to enhance the TV experience and to foster TV-based communities.

 

4. Behave as you would in the real world

Everyday rules of etiquette and good behaviour also apply in the world of social media. Furthermore, if something is not interesting in real life there is no reason to think people will care when they see it on your Facebook page.

What you had for breakfast will be of little interest or importance to your show's followers unless you are a celebrity presenter. In real life, we would not shout to everyone in a room that someone has paid us a compliment, so why re-tweet vapid praise?

It is annoying and clogs up feeds with irrelevant content. If nothing else works, stop and ask yourself, would I be interested if somebody said that to me in real life?

 

5. It's a lot of work - is it worth the effort?

Public service media invest a great deal of resources into creating compelling news programmes, light entertainment , music and fiction. Maximizing visibility is not only a matter of common sense, many see it as an essential part of their remit.

Social media help to raise the profile of station or programme brands and to increase rating for linear radio and TV. This happens by making it easier to discover content in several different ways .

Firstly, there is the process of recommendation within a peer group. Secondly, hashtags are proving another very effective way of reaching people who are not part of your community.

Thirdly, Google and other search engines rank results from Twitter very high up in search results.

 

In the end, though, it is a question of future survival. We are heading towards a very fragmented future will become increasingly comfortable with choosing which content they want to consume when and where.

 Gone are the days when broadcasters could shout from the top of the hill to a grateful audience. The Internet is educating listeners and viewers to use their voices and to expect broadcasters to listen and to respond.


Via radiomike
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