Big Media (En & Fr)
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Big Media (En & Fr)
Connecting Media/Football, Audience/Fan and Advertising/Brands with Data. How media companies can benefit from Big, Open, Linked, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories. BigFoot & BigMedia events in prepa (Bcn / Paris)
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Scooped by Nicolas Moulard - Actuonda
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The New rules o the Hyper-Social, Data-Driven, Actor-Friendly, Super-Seductive Platinum Age of TV | Wired.com

The New rules o the Hyper-Social, Data-Driven, Actor-Friendly, Super-Seductive Platinum Age of TV | Wired.com | Big Media (En & Fr) | Scoop.it
From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows.

 

The Rules :

The Nielsen Family is deadSex makes shows smarterBuzz countsTVs can be crowdsourcedBeauty is a scienceNetworks can read your mindMore Competition = Better TVIt’s not just about the big star
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Scooped by Nicolas Moulard - Actuonda
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Du bon usage de la data

Du bon usage de la data | Big Media (En & Fr) | Scoop.it
Data, Big data, Open data, ces mots résonnent depuis quelques temps maintenant au sein des entreprises. Mais comment la data peut se révéler utile pour elles et pour leurs marques ? Tribune de Cédric Robert.
Nicolas Moulard - Actuonda's insight:

 

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