Big Media (En & Fr)
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Big Media (En & Fr)
En preparation de l'évènement II Big Media Paris, le 28 nov 2016 @ INA Issy-les-Moulineaux. Des médias aux marques média : Transformer la data en expérience client​. Co-organisé par Actuonda, Perfect Memory et l'INA. http://www.bigmediaconnect.fr/
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Rescooped by Nicolas Moulard - Actuonda from MUSIC:ENTER
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Shazam Gets Social with 'Shazam Friends'

Shazam Gets Social with 'Shazam Friends' | Big Media (En & Fr) | Scoop.it

Responding to a rash of recently launched mobile apps designed to make music discovery a more social experience, Shazam -- the original music ID app -- introduced a new feature today called Shazam Friends.


Via Yvan Boudillet
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Rescooped by Nicolas Moulard - Actuonda from Digital Marketing & Communications
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‘Apps’ embedded in paper could give humble flyers and posters an interactive future

‘Apps’ embedded in paper could give humble flyers and posters an interactive future | Big Media (En & Fr) | Scoop.it
If someone hands you a promotional flyer for a band playing a concert down the street, you may well ignore it - but what if you could 'play' that flyer to hear what the band sounded ...

Via Alex Butler
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Rescooped by Nicolas Moulard - Actuonda from JWT WOW
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Case study : Break the law of silence (Shazam)

This is an 'relatively old' case study where Amnesty International achieved a 500% increase in response to an e-petition by using Shazam to drive awareness of the campaign.

 

For the week that the campaign was running, when Shazam could not identify a song it showed an error message that cited a case study of human rights abuse and asked the user to help ‘break the law of silence.’

Users were then routed to a mobile site where they could sign the petition and hear the new song – there was also a tool to share the campaign through Facebook and Twitter.

 

 

 


Via JWT_WOW
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Rescooped by Nicolas Moulard - Actuonda from Pervasive Entertainment Times
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GeoLocated Story Tours created by you, your Community & Celebrity | Broadcastr

GeoLocated Story Tours created by you, your Community & Celebrity | Broadcastr | Big Media (En & Fr) | Scoop.it

Broadcastr is an app for iPhone and Android that creates intimate and immersive experiences by unlocking pictures and audio relevant to where you are. It turns your smartphone into a multimedia guide to the world, and everyone can contribute.

Go exploring with Broadcastr and you’ll find memories, insights, and enriching information about eclectic and everyday places on every continent on Earth. Take a walk while stories about your surroundings stream automatically to your phone. A celebrity chef whispers in your ear as you stroll past his favorite restaurant; a renowned architect guides you through lower Manhattan; a comedian shares a hilarious personal anecdote at her favorite bar. Your movement through the world becomes your search query. Download the app. Take a walk.

Our partners include History channel, The Sept 11 Memorial & Museum, Fodor’s travel guides, Simon & Schuster, and Audible.com, and more.


Via Gary Hayes
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