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Big Media (En & Fr)
In prepa of Big Media Conference: 17 oct 2015 @ Telecom Paris Tech. Connecting Media, Audience and Advertising with Data. How media companies can benefit from Smart Data to value their assets, improve their audience satisfaction and better monetize their inventories.
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ABC Sets Live Streaming Service Launch - Broadcasting & Cable

ABC Sets Live Streaming Service Launch - Broadcasting & Cable | Big Media (En & Fr) | Scoop.it

Marking a first for a broadcast network, free preview of authenticated service Watch ABC starts in New York, Philadelphia on May 14...

 

"Watch ABC is a game-changing innovation for the broadcast television industry," said Anne Sweeney, cochair, Disney Media Networks, and president, Disney/ABC Television Group, in a statement. "This announcement represents a defining moment in technology and distribution, as well as for our advertising and affiliate partners, as we ensure that our high-quality content is available to viewers on a variety of devices. Our mission with this special preview is to gather key learnings about the service and the consumers who utilize it in order for our Watch products to be the gold standard experience of authenticated multiplatform viewing."

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Second-screen TV app Zeebox launches SpotSynch, matching clickable ads to TV shows and commercials

Second-screen TV app Zeebox launches SpotSynch, matching clickable ads to TV shows and commercials | Big Media (En & Fr) | Scoop.it
Social television app Zeebox has launched an automated advertising platform today called SpotSynch that will show users targeted digital advertisements simultaneously with specific ... (Excited to see this in action, the future of TV #advertising?

Via Luc Debaisieux
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Luc Debaisieux's curator insight, February 15, 2013 10:39 AM

Synched with ads, user-driven... yes, good! Then bring in some branded creative user utility and added value... and there you go!

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Feature video: What's in store for the 2013 apps market?

Feature video: What's in store for the 2013 apps market? | Big Media (En & Fr) | Scoop.it
Mobile World Live asks a team of industry experts what lies in store for the apps market this year. Featuring comment from Distimo, Hutchison Whampoa Europe, Ovum and others.
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HTML5 vs. Apps: Why The Debate Matters, And Who Will Win

HTML5 vs. Apps: Why The Debate Matters, And Who Will Win | Big Media (En & Fr) | Scoop.it

A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Here's why the Apps-vs-HTML5 debate matters:

- Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.

- Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.

- Platform power and network effects: Developers have to conform with Apple's rules. Apple's market share, meanwhile, creates network effects and lock-in. If and when developers can build excellent iPhone and iPad functionality on the web using HTML5, developers can cut Apple out of the loop. This will reduce the network effects of Apple's platform.

- Functionality: Right now, native apps can do a lot more than HTML5 apps. HTML5 apps will get better, but not as fast as some HTML5 advocates think.

 

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