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Big Media (En & Fr)
Connecting Media/Football, Audience/Fan and Advertising/Brands with Data. How media companies can benefit from Big, Open, Linked, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories. BigFoot & BigMedia events in prepa (Bcn / Paris)
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Multidevice or value for money VOD - which is the best OTT strategy? DVB World Forum

Multidevice or value for money VOD - which is the best OTT strategy? DVB World Forum | Big Media (En & Fr) | Scoop.it

Fernando Solo from Telefonica considered how OTT has changed consumer habits.   

 By 2016 86% of the total world traffic will be video – other traffic is not increasing.  For a network operator, OTT is a difficult area to make profit in.  70% of viewers in Spain do not want to pay for TV content.    OTT is more a component than a substitute for broadcasting in Spain. 

The key to success in OTT will, Fernado argued, be ‘value for money’ – good content at low cost – as Netflix does...

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Le CNC recherche des services innovants dans la VoD

Le CNC recherche des services innovants dans la VoD | Big Media (En & Fr) | Scoop.it
Le CNC lance un appel à projets sur le marché de la vidéo à la demande (VoD).
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