Big Media (En & Fr)
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Big Media (En & Fr)
En preparation de l'évènement II Big Media Paris, le 28 nov 2016 @ INA Issy-les-Moulineaux. Des médias aux marques média : Transformer la data en expérience client​. Co-organisé par Actuonda, Perfect Memory et l'INA. http://www.bigmediaconnect.fr/
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51% of US mobile users will second screen, compared to just 10% of Chinese users

51% of US mobile users will second screen, compared to just 10% of Chinese users | Big Media (En & Fr) | Scoop.it

China has emerged as a one-screen nation according to a study from IAB and the Interactive Internet Advertising Committee of China. The new study compares consumer smartphone usage habits and revealed that US smartphone owners are much more likely to consume other media with their mobile devices in hand. While watching TV, 51 per cent of US smartphone users participate in internet communications compared to 10 per cent in China. Only nine per cent of Chinese smartphone users will simultaneously read social media, compared to 38 per cent in the US

Read more at http://www.thedrum.com/news/2013/08/15/51-us-mobile-users-will-second-screen-compared-just-10-chinese-users#zUHW9w7zPLRkLUSC.99China has emerged as a one-screen nation according to a study from IAB and the Interactive Internet Advertising Committee of China. The new study compares consumer smartphone usage habits and revealed that US smartphone owners are much more likely to consume other media with their mobile devices in hand. While watching TV, 51 per cent of US smartphone users participate in internet communications compared to 10 per cent in China. Only nine per cent of Chinese smartphone users will simultaneously read social media, compared to 38 per cent in the US.
Read more at http://www.thedrum.com/news/2013/08/15/51-us-mobile-users-will-second-screen-compared-just-10-chinese-users#zUHW9w7zPLRkLUSC.99China has emerged as a one-screen nation according to a study from IAB and the Interactive Internet Advertising Committee of China. The new study compares consumer smartphone usage habits and revealed that US smartphone owners are much more likely to consume other media with their mobile devices in hand. While watching TV, 51 per cent of US smartphone users participate in internet communications compared to 10 per cent in China. Only nine per cent of Chinese smartphone users will simultaneously read social media, compared to 38 per cent in the US.
Read more at http://www.thedrum.com/news/2013/08/15/51-us-mobile-users-will-second-screen-compared-just-10-chinese-users#zUHW9w7zPLRkLUSC.99China has emerged as a one-screen nation according to a study from IAB and the Interactive Internet Advertising Committee of China. The new study compares consumer smartphone usage habits and revealed that US smartphone owners are much more likely to consume other media with their mobile devices in hand. While watching TV, 51 per cent of US smartphone users participate in internet communications compared to 10 per cent in China. Only nine per cent of Chinese smartphone users will simultaneously read social media, compared to 38 per cent in the US.
Read more at http://www.thedrum.com/news/2013/08/15/51-us-mobile-users-will-second-screen-compared-just-10-chinese-users#zUHW9w7zPLRkLUSC.99
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How the Second Screen Is Creating New Opportunities

How the Second Screen Is Creating New Opportunities | Big Media (En & Fr) | Scoop.it

Second-screen technology was one of the big topics at the recent Cable Show in Washington, D.C. Motley Fool analyst Rex Moore was at the event, and chatted with Akamai's (NASDAQ: AKAM ) Kris Alexander about how so-called "couch commerce" is opening up new revenue streams for retailers, advertisers, and programmers.

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Connected TV advertising scores for brand awareness | advertisers content from Broadcast Engineering

Connected TV advertising scores for brand awareness | advertisers content from Broadcast Engineering | Big Media (En & Fr) | Scoop.it
Smart-TV makers will welcome some good news at last from a survey demonstrating that Internet connectivity increases the effectiveness of brand and product advertising on big screens.
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BARB UK Audience Measurement Data integrated into SecondSync Social TV Dashboard | App Market

BARB UK Audience Measurement Data integrated into SecondSync Social TV Dashboard | App Market | Big Media (En & Fr) | Scoop.it

SecondSync, a leading UK social TV analytics provider who work with the BBC, ITV, Channel 4, UKTV, FremantleMedia and other large UK brands, has integrated overnight TV ratings from BARB, the industry standard audience measurement service, into its groundbreaking platform.

Andy Littledale, Managing Director of SecondSync said:

“We are often asked about the relationship between social TV data and audience figures. Until now, investigating this has been a painstaking process of exporting and correlating data sets manually. Now SecondSync users who subscribe to BARB can now overlay viewing data onto our social graphs, and instantly see how the relationship plays out.


The innovation means that for the first time broadcasters, programme-makers and advertisers can see the minute-by-minute relationship between social TV activity and audiences, and determine to what extent Twitter drives tune-in.

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Fluxx Monetise this: the connected experience

Fluxx Monetise this: the connected experience | Big Media (En & Fr) | Scoop.it

Great connected experiences have already been successfully monetised, but since they are not common, you may not be aware of them. Whereas Fluxx’s white paper examines the barriers and opportunities for the connected experience in detail, this blog explores several approaches that have succeeded in generating additional revenues and enhancing the 30-second TV spot.

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[Infographie] Les publicités en ligne sont deux fois plus impactantes qu’à la TV ?

[Infographie] Les publicités en ligne sont deux fois plus impactantes qu’à la TV ? | Big Media (En & Fr) | Scoop.it

En France comme aux Etats-Unis, plus de la moitié de la population consulte régulièrement des vidéos en ligne. Outre-Atlantique, trois internautes sur quatre sont aussi des vidéonautes, contre un peu plus d’un sur deux il y a cinq ans.

L’infographie ci-dessous, publiée hier par le site spécialisé AdWeek, revient sur les conséquences de l’augmentation de la consommation de vidéos en ligne en matière de publicité.

On apprend ainsi que les vidéonautes sont plus réceptifs à la réclame 2.0: les personnes visionnant du contenu en streaming sont soumises en moyenne à 20 secondes de publicité et sont 88% à regarder ces dernières en entier.

Les publicités en ligne sont aussi plus impactantes que leurs déclinaisons télévisées avec un taux de mémorisation général de 64% contre 40%. Concernant le message publicitaire et l’annonceur, le taux est cette fois doublé avec respectivement 40% de mémorisation pour les publicités en ligne contre 20% pour les publicités TV en ce qui concerne le message et 50% contre 27% pour l’annonceur.

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L’avenir de la TV, vu par Netflix

L’avenir de la TV, vu par Netflix | Big Media (En & Fr) | Scoop.it

Que nous dit le patron de Netflix ? En résumé trois choses :

La vidéo en ligne via Internet va remplacer la TV de rendez-vous proposée en mode linéaire.

Les applications vont remplacer les chaînes, les télécommandes disparaîtront et les écrans vont proliférer.

Ce mouvement est mondial et tiré par des acteurs comme Netflix, HBO, ESPN ou la BBC.

...

 

Les 10 raisons de croire dans l’essor inévitable de la TV par Internet

 (même si la vidéo en ligne ne représente pour l’instant qu’un faible pourcentage de la consommation d’images animées)

L’Internet va aller encore plus vite, sera plus fiable et mieux disponible.Les Smart TV vont se développer et au bout du compte chaque poste sera équipée de wifi et d’applications.Les adaptateurs pour rendre votre TV Smart (Apple TV, Roku..) vont être meilleurs et moins chers.Le visionnage par tablettes et smart phones va progresser.Les tablettes et les smart phones vont être utilisés comme des interfaces pour accéder à la TV Internet.Poussées par la concurrence et de fréquentes réactualisations, les applis de la TV Internet vont s’améliorer.La diffusion 4K arrivera bien plus vite en streaming que par la TV linéaire.La pub sur les vidéos en ligne sera personnalisée et pertinente.Les grands networks vont réussir leur transition en douceur vers la « TV partout » pour atténuer le mouvement de « cord cutting ».Les nouveaux arrivants, come Netflix, innovent rapidement.

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Twitter partners with Fuse and Trident to produce cross-platform music TV show

Twitter partners with Fuse and Trident to produce cross-platform music TV show | Big Media (En & Fr) | Scoop.it
The conversations you’re having about music on Twitter could do more than build up artist fan bases — you could be helping power an entertainment television show called Trending 10.

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What if Twitter launched a #TV app? Here’s what it could look like - Lost Remote

What if Twitter launched a #TV app? Here’s what it could look like - Lost Remote | Big Media (En & Fr) | Scoop.it
What if Twitter launched a #TV app? Here’s what it could look like
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NBCU Ad Chief Linda Yaccarino Points to Future of TV Sales | Media - Advertising Age

NBCU Ad Chief Linda Yaccarino Points to Future of TV Sales | Media - Advertising Age | Big Media (En & Fr) | Scoop.it
nbcu's linda yaccarino has her work cut out for her, stitching together broadcast, cable and digital while the flagship falters.

 

Don't tell Linda Yaccarino she's in the business of selling TV spots.

Instead, the president of ad sales for NBCUniversal asserts that she is selling cola, diapers, jeans and more -- a task that's become increasingly complex in a marketplace where viewer fragmentation is the norm.

So when Ms. Yaccarino kicks off talks with media buyers and clients during this month's upfront -- the annual negotiating dance in which TV networks try to unload the bulk of their ad inventory for the new season -- she's going in with a new strategy.

Her focus will be to demonstrate to advertisers how NBCU can cobble together reach using everything in its media arsenal, from cable giants USA, Bravo and E! to digital platforms like Fandango and DailyCandy.

It's an experiment worth watching: The 2013 upfront season not only marks a new era for Comcast's NBCU, but quite possibly the entire TV industry, as the media behemoth goes to market for the first time with its broadcast, cable and digital ad sales teams under one umbrella

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Facebook partners with Rovi to boost media data » Digital TV Europe

Facebook partners with Rovi to boost media data » Digital TV Europe | Big Media (En & Fr) | Scoop.it

Facebook has partnered with video distribution specialist Rovi to draw on information about TV shows, movies and celebrities.

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Disruptive cloud TV service launching across Europe (Germany and Spain later this year) | MagineTV

Disruptive cloud TV service launching across Europe (Germany and Spain later this year) | MagineTV | Big Media (En & Fr) | Scoop.it

After its launch in Sweden, cloud-based TV operator Magine is preparing to launch in Germany and Spain later this year. Magine creates value for broadcasters by providing greater reach, a route to content discovery that really works and social interaction among viewers. For viewers, Magine is a subscription service that offers the ultimate freedom of watching live and recorded programming from all your favourite channels on all devices, including TV screens, smartphones, tablets or computers.


Via EBUZZ
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Vizrt goes second screen with Zeebox, Articles | ConnectedWorld.TV

Vizrt goes second screen with Zeebox, Articles | ConnectedWorld.TV | Big Media (En & Fr) | Scoop.it

Vizrt has entered into a partnership with second-screen experience provider Zeebox to create what they believe will be dynamic new forms of interactive broadcast entertainment.

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Tour de France : Visiware gamifie la Grande Boucle

Tour de France : Visiware gamifie la Grande Boucle | Big Media (En & Fr) | Scoop.it

Pour la 100ème édition du Tour de France, dans le cadre de ses dispositif numériques multi-écran, France Télévisions a décidé de s'associer à Visiware afin de proposer, sur les deuxièmes écrans (ordinateurs, tablettes), un dispositif unique de Timeline synchronisée et interactive.

Les téléspectateurs du Tour de France peuvent ainsi découvrir la France et les évènements du Tour de manière complètement synchronisée avec l'antenne. Des photos et vidéos exclusives, des informations sur les coureurs, des commentaires d'experts et une sélection des tweets les plus pertinents. Ce dispositif 2nd écran, accessible sur le site FranceTV Sport (www.francetvsport.fr/tour-de-france/direct-connect), permet aussi aux fans de de la Grande

 
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"Jusque-là, il n’existait aucune émission de télévision entièrement transmédia."

"Jusque-là, il n’existait aucune émission de télévision entièrement transmédia." | Big Media (En & Fr) | Scoop.it

Le projet crossmedia "About:Kate" est construit autour des aventures d'une jeune trentenaire, Kate Harff, lors de son séjour dans une clinique psychiatrique. L'expérience télévisée est "augmentée" grâce à une application pour smartphone dédiée. Ce qui peut paraître simple nécessite cependant quelques prouesses technologiques. Des chercheurs en "audio-fingerprinting" de l'Institut Fraunhofer de systèmes intelligents d'analyse et d'information (IAIS) ont rendu l'expérience avec le second écran possible. ARTE Creative s'est entretenu avec Sebastian Tschöpel, architecte solution à l'IAIS, à propos d'ornithologie, de protection des données et de l'avenir de la télé.

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ABC Sets Live Streaming Service Launch - Broadcasting & Cable

ABC Sets Live Streaming Service Launch - Broadcasting & Cable | Big Media (En & Fr) | Scoop.it

Marking a first for a broadcast network, free preview of authenticated service Watch ABC starts in New York, Philadelphia on May 14...

 

"Watch ABC is a game-changing innovation for the broadcast television industry," said Anne Sweeney, cochair, Disney Media Networks, and president, Disney/ABC Television Group, in a statement. "This announcement represents a defining moment in technology and distribution, as well as for our advertising and affiliate partners, as we ensure that our high-quality content is available to viewers on a variety of devices. Our mission with this special preview is to gather key learnings about the service and the consumers who utilize it in order for our Watch products to be the gold standard experience of authenticated multiplatform viewing."

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Hacking Television: Every Winner from TVnext Hack Revealed (Updated) | Evolver.fm

Hacking Television: Every Winner from TVnext Hack Revealed (Updated) | Evolver.fm | Big Media (En & Fr) | Scoop.it

a weekend-long competition to build the neatest television stuff out of a APIs from ESPN, Gracenote, GetGlue, The Echo Nest (which publishes Evolver.fm), Ramp, WatchWith, and Viggle.

This being a television hack day, not every app was related to music, the way they are at music hack days, but there was still plenty of interest to listeners, especially if they like to watch the boob tube.

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Second Screen turns the corner towards monetization with clear examples in sight

Second Screen turns the corner towards monetization with clear examples in sight | Big Media (En & Fr) | Scoop.it

At the end of the day, while we are all trying to create a more engaging experience for the consumer to capitalize on this new behavior that has been created by the ubiquity of smart phone and tablet presence with consumers, we are all employed to generate revenue (and profit)

 

Here's a brief primer on where revenue generation is heading in 2nd Screen: 1. Sponsorship.  The most common way for brands to experiment in this space is to sponsor an experience. The approach allows a brand to gain front and center attention during an experience, but does not provide flexibility to the app publisher and becomes a very expensive model once there is large distribution available.  2.  Display ads.  Already being sold in at relatively low CPMs, major networks are pushing to sell synchronized ads at a 5-10% uplift.  With the classic CPM price of $30, that is a $3 increase for the TV network and a significant engagement opportunity for the brand itself.  3. Interactive ads.  The beauty of display ads on the second screen is the ability for them to generate interaction and thus we expect this revenue stream to move quickly into the CPC (cost per click) approach.  With the average value of a click on the internet at roughly $0.50 and the average cost of a click on Twitter at $1.00, you would only need to generate 0.5% click thru (classic web CTR) at $0.75 per click to generate more than a 10% uplift on the $30 CPM above ($3.75 for the 5 clicks generated by 1000 viewers). 4. M-Commerce.  FX Networks Sons of Anarchy app (published by Magic Ruby) is an app we often refer to in this space where products ranging from $10 - $500 appear on the screen as a synchronized experience with an easy UI to drop items in your shopping cart and then to check-out after the show, but we expect Amazon and Ebay to be the big winners in this space.  Already you are seeing many apps take the affiliate fee approach (ConnecTV) to generate 5-8% of the value of the goods in revenue while. 5. Syndicated Content.  Sports has paved the way for many technologies in the living room and is certainly leading the way forward in monetization.  MLB sells a “2nd Screen Only” experience (audio, stats, graphics) for $20 a season and offers a converged experience with live streaming video for $125 a season.  6. App revenue.  In Europe, Formula 1 turned out an app that allows you to see the telemetry of your favor racers, see his virtual dashboard, and watch live streams in a converged experience—and consumers pay 20 pound sterling for the pleasure of installing it on their iPad.  7. Video ads.  Perhaps the biggest and most underutilized opportunity in the second screen market place today is the pre-roll video ad.  If you watched March Madness with the app of the same name, you constantly saw several Capitol One ads as 10 second pre-rolls to the content.   Until recently, this space was handicapped by technology, requiring client side SDK to be able to tell the server how many streams have been viewed, did the video stream complete, etc.  Advances in this space look promising, with companies like Unicorn Media delivering not only the capability to seamlessly stitch ads into the video stream that are potentially unique to each consumer (translation – higher CPM), but are doing so in a business model where the publisher actually pays for the video stream and ad stream delivery in a CPM model.  In other words, the cost of delivering the ads and video to grow your revenue is directly a part of the delivery chain making it truly a growth vehicle for brands in ANY app.
Via Nicholas Barr
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Mattia Nicoletti's curator insight, May 6, 2013 10:19 AM

A very good article with examples of second screen monetization.

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EC Green Paper on audiovisual convergence facilitates 'essential debate'

EC Green Paper on audiovisual convergence facilitates 'essential debate' | Big Media (En & Fr) | Scoop.it

The European Broadcasting Union (EBU) has welcomed the publication of the much-anticipated European Commission Green Paper on the regulatory implications of the on-going convergence of the audiovisual media landscape.

“Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values," invites stakeholders and the wider public to share their views between now and the end of August 2013, on issues ranging from competition among audiovisual media service providers, to the development of new business models, interoperability of devices, and the protection of minors.

...

EBU Director General Ingrid Deltenre said the advent of connected TV and second-screen applications offers great opportunities for European broadcasters and content providers.  

“Empowering audiences to fully harness technical progress and convergence in the media sector is of fundamental importance for public service media (PSM),” said Ms Deltenre.
“People must be able to find and enjoy high quality content, whether online or broadcast, via a connected TV device or second screen. We see audiovisual media convergence as an additional means of strengthening the bond between PSM and audiences.”

The EBU response will build on the EBU Principles on Internet Connected and Hybrid Television in Europe adopted in April 2011 following discussions with broadcasters worldwide.

Ms Deltenre said audiences are entitled to have met their expectations to access diverse, quality content,

"Consumers are entitled to expect diverse, quality content across all audiovisual mediums; access to a safe viewing environment, particularly for younger audiences," she said.

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Facebook mobilises 1 billion users to battle Twitter for Social TV - Insights into innovation in social TV

Facebook mobilises 1 billion users to battle Twitter for Social TV - Insights into innovation in social TV | Big Media (En & Fr) | Scoop.it
Facebook is enabling one billion people around the world to comment live on their TV viewing.

The social network is giving its users a new social action, Watching, beginning with users in the USA.

 

Facebook is enabling one billion people around the world to comment live on their TV viewing.

 

The social network is giving its users a new social action, Watching, beginning with users in the USA.

 

This action lets them easily compose a post that says which television show or movie they are viewing. The post automatically incorporates an icon for the show, a link to the show’s official Facebook page and the page’s cover image.

 

A user’s Facebook friends will then be able to Like, comment on and share the Watching post, as in this example for Jurassic Park.

 

 

 

The significance of this move for Social TV can hardly be overstated

 

Watching fulfils several strategic and commercial objectives for Facebook simultaneously. It:

Constitutes a direct attack on Twitter’s hold over live TV engagementGreatly enhances Facebook’s positioning in Social TVStrengthens it against Social TV startupsCreates ideal content for the new Facebook Home smartphone appGives Facebook fresh media consumption dataProvides TV-related and real-time advertising opportunities

 

A direct attack on Twitter’s hold over live TV engagement

 

The aim of the Watching action is to enable and encourage Facebook users to start and to participate in a greater volume of real-time conversations about television.

 

The launch of Watching makes Facebook the first major competitor for Twitter’s virtual monopoly over audience commenting on their live TV viewing. Such competition challenges Twitter’s wider strategy of positioning itself as the main ally to the TV sector.

 

The wider context is that Facebook and Twitter are battling to become the leading social media venue for consumers to discover and share entertainment content.

 

Facebook Watching posts get their information about TV shows, movies, sports events and celebrities from Rovi, a company that provides entertainment data for television EPGs and iTunes. Developers can also access Rovi data when creating Facebook apps.

 

Facebook’s announcement of its data agreement with Rovi stated, “We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years.”

 

Twitter has meanwhile secured its biggest advertising deal to date, with the Publicis ad-buying company Starcom MediaVest Group, under which Twitter will be a “bridge” to television. The two companies are also establishing a Social TV lab together.

 

At the same time, Twitter has agreed to distribute entertainment TV clips from BBC America. Other broadcaster deals are under negotiation with Viacom and NBCU and Twitter will show video from Comedy Central’s forthcoming comedy festival, #ComedyFest. All these TV initiatives follow close after the launch of the Twitter #Music service.

 

Greatly enhances Facebook’s positioning in Social TV

Facebook has positioned itself as the partner for broadcasters and producers to engage with viewers all the time. Yet it had tacitly conceded ground to Twitter as the go-to venue for viewer discussion specifically during the live broadcast of a show.

Watching means that Facebook can now stake a considerably stronger claim that it facilitates viewer discussions 24/7.

 

Strengthens it against Social TV startups

The rollout of Watching also competes with Social TV startups that rely on motivating their own users to share what they are currently viewing.

Watching has the potential to impede their growth. When an individual can readily share their viewing with their Facebook friends, why would they join another service?

 

Ideal content for the new Facebook Home smartphone app

The recently-announced Facebook Home service aims to give Facebook users a constant stream of live updates from their friends via smartphones.

This is a good match for second screen TV viewing. Users with Home will see Watching posts from Facebook friends saying which TV shows they are viewing and they will be able to comment on those posts to start discussions.

 

Provides Facebook with fresh media consumption data

Watching gives Facebook data about media consumption and reactions to media content that is continually updated, in real time, from sources such as viewing television.

By contrast, the value of Likes as data is limited. People change their content preferences over time and no-one will Like the same piece of content more than once. For these reasons, Watching effectively supersedes Likes as a useful source of media consumption data.

 

Enhances TV-related and real-time advertising opportunities

In parallel with the rollout of Watching, Facebook is offering its advertising partners the opportunity to target individuals who use the action, together with their Facebook friends.

This is highly useful for media and entertainment companies looking to market their content, particularly new TV shows and movies.

It opens a further opportunity, for advertisers who run commercials during a particular TV show to target the same viewers via Facebook, too.


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CSA.fr - Première approche de la "télévision sociale" / Les études du CSA / Les études / Etudes et publications / Accueil

CSA.fr - Première approche de la "télévision sociale" / Les études du CSA / Les études / Etudes et publications / Accueil | Big Media (En & Fr) | Scoop.it

Dans le prolongement de la réflexion du Conseil sur les mentions des réseaux sociaux dans les programmes de télévision et de radio, la Commission de réflexion prospective sur l’audiovisuel a réalisé une étude sur la « télévision sociale », son périmètre et son impact sur l’économie des chaînes.

Cette étude s’est notamment appuyée sur des entretiens avec différents acteurs représentant la chaîne de valeur : chaînes de télévision, agences conseil, sociétés de mesure et d’analyse d’audience, éditeurs d’applications spécialisées, etc.

Première approche sur la "télévision sociale" (format PDF - 2,33 Mo) : http://www.csa.fr/content/download/30546/422747/file

 

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YouTube superstars: the generation taking on TV – and winning

YouTube superstars: the generation taking on TV – and winning | Big Media (En & Fr) | Scoop.it
The revolution will not be televised but who cares? It's already online. Tim Lewis investigates the new generation of 'YouTubers'
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Les clés de la social TV par NPA conseil | Observatoire des Smart TV

Les clés de la social TV par NPA conseil | Observatoire des Smart TV | Big Media (En & Fr) | Scoop.it

NPA conseil a livré ce mardi ses « Clés de la social TV » , c’est l’une des premières vraies études développées sur ce sujet tant évoqué.

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UX, Télévision, Google TV, Design – Introduction au design de créations pour la télévision connectée - PSST (opinions et tendances 2.0) : le vide poches / création, le blog du de la création transm...

UX, Télévision, Google TV, Design – Introduction au design de créations pour la télévision connectée - PSST (opinions et tendances 2.0) : le vide poches / création, le blog du de la création transm... | Big Media (En & Fr) | Scoop.it

Une fois n’est pas coutume, on va abandonner un peu les productions de webdoc pour se consacrer dans cet article aux évolutions des usages et des technologies en s’intéressant notamment à un support « d’à venir » : la télévision connectée, plus précisément d’ailleurs à la Google TV. Il faut se rendre à l’évidence, on est bien au coeur de la convergence, qui pourrait se définir comme suit par un rapprochement inéluctable des terminaux Web, Mobile & TV, des usages (prescription, recommandation, recherche) et par la même des technologies (HTML5, Javascript). En effet, le navigateur moderne devient l’application à tout faire, la fenêtre du monde multimédia, multiplate-forme, accompagnant ce glissement géographique (mobilité) et temporel (à tout moment). Notre propos n’est pas de plonger dans l’exploration des technologies mais bien de donner la possibilité de concevoir et de réaliser une oeuvre interactive et enrichie (site, application, expérience) sur ce support de télévision connectée à venir pour tous les candidat(e)s aux webdocs ou webdocumentaires en fournissant quelques éléments pour présenter leurs futurs créations à des producteurs, des diffuseurs, des developpeurs, des agences…. La démarche est simple, très Lean UX, sans compétences techniques particulières, vous souhaitez concevoir vos webdocs ou narrations enrichies et interactives pour le Web, le mobile ou la TV connectée. On se concentre sur la télévision connectée, car bien que tout le monde en parle, il n’existe jusqu’à présent pas réellement de ressources (libraires) pour designer des IHM (écrans) via les outils classiques de wireframing pour la télévision connectée.

Or la télévision connectée comme le web ou le mobile connait ses règles, ses contraintes, ergonomiques, graphiques et d’usage. Ce questionnement nous a été soufflé par l’excellente présentation faite par Ed Mansfield (@elmansfield) et Kyle Outlaw (@koutlaw) de Razorfish sur la télévision connectée.

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Twitter seeking TV content partnerships » Digital TV Europe

Twitter seeking TV content partnerships » Digital TV Europe | Big Media (En & Fr) | Scoop.it

Twitter is reportedly close to signing deals with TV networks in a bid to bring more TV content and clips to the site.

According to Bloomberg, which cites unnamed sources, Twitter has held talks with Viacom about hosting clips on its site and selling ads alongside them, and has also held content partnership discussions with NBCUniversal.

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