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Connecting Media, Audience and Advertsing with Data. How media companies can benefit from Big Data, Open Data , Linked Data, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | Big Media (En & Fr) | Scoop.it
With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right. ;
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"Jusque-là, il n’existait aucune émission de télévision entièrement transmédia."

"Jusque-là, il n’existait aucune émission de télévision entièrement transmédia." | Big Media (En & Fr) | Scoop.it

Le projet crossmedia "About:Kate" est construit autour des aventures d'une jeune trentenaire, Kate Harff, lors de son séjour dans une clinique psychiatrique. L'expérience télévisée est "augmentée" grâce à une application pour smartphone dédiée. Ce qui peut paraître simple nécessite cependant quelques prouesses technologiques. Des chercheurs en "audio-fingerprinting" de l'Institut Fraunhofer de systèmes intelligents d'analyse et d'information (IAIS) ont rendu l'expérience avec le second écran possible. ARTE Creative s'est entretenu avec Sebastian Tschöpel, architecte solution à l'IAIS, à propos d'ornithologie, de protection des données et de l'avenir de la télé.

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Facebook mobilises 1 billion users to battle Twitter for Social TV - Insights into innovation in social TV

Facebook mobilises 1 billion users to battle Twitter for Social TV - Insights into innovation in social TV | Big Media (En & Fr) | Scoop.it
Facebook is enabling one billion people around the world to comment live on their TV viewing.

The social network is giving its users a new social action, Watching, beginning with users in the USA.

 

Facebook is enabling one billion people around the world to comment live on their TV viewing.

 

The social network is giving its users a new social action, Watching, beginning with users in the USA.

 

This action lets them easily compose a post that says which television show or movie they are viewing. The post automatically incorporates an icon for the show, a link to the show’s official Facebook page and the page’s cover image.

 

A user’s Facebook friends will then be able to Like, comment on and share the Watching post, as in this example for Jurassic Park.

 

 

 

The significance of this move for Social TV can hardly be overstated

 

Watching fulfils several strategic and commercial objectives for Facebook simultaneously. It:

Constitutes a direct attack on Twitter’s hold over live TV engagementGreatly enhances Facebook’s positioning in Social TVStrengthens it against Social TV startupsCreates ideal content for the new Facebook Home smartphone appGives Facebook fresh media consumption dataProvides TV-related and real-time advertising opportunities

 

A direct attack on Twitter’s hold over live TV engagement

 

The aim of the Watching action is to enable and encourage Facebook users to start and to participate in a greater volume of real-time conversations about television.

 

The launch of Watching makes Facebook the first major competitor for Twitter’s virtual monopoly over audience commenting on their live TV viewing. Such competition challenges Twitter’s wider strategy of positioning itself as the main ally to the TV sector.

 

The wider context is that Facebook and Twitter are battling to become the leading social media venue for consumers to discover and share entertainment content.

 

Facebook Watching posts get their information about TV shows, movies, sports events and celebrities from Rovi, a company that provides entertainment data for television EPGs and iTunes. Developers can also access Rovi data when creating Facebook apps.

 

Facebook’s announcement of its data agreement with Rovi stated, “We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years.”

 

Twitter has meanwhile secured its biggest advertising deal to date, with the Publicis ad-buying company Starcom MediaVest Group, under which Twitter will be a “bridge” to television. The two companies are also establishing a Social TV lab together.

 

At the same time, Twitter has agreed to distribute entertainment TV clips from BBC America. Other broadcaster deals are under negotiation with Viacom and NBCU and Twitter will show video from Comedy Central’s forthcoming comedy festival, #ComedyFest. All these TV initiatives follow close after the launch of the Twitter #Music service.

 

Greatly enhances Facebook’s positioning in Social TV

Facebook has positioned itself as the partner for broadcasters and producers to engage with viewers all the time. Yet it had tacitly conceded ground to Twitter as the go-to venue for viewer discussion specifically during the live broadcast of a show.

Watching means that Facebook can now stake a considerably stronger claim that it facilitates viewer discussions 24/7.

 

Strengthens it against Social TV startups

The rollout of Watching also competes with Social TV startups that rely on motivating their own users to share what they are currently viewing.

Watching has the potential to impede their growth. When an individual can readily share their viewing with their Facebook friends, why would they join another service?

 

Ideal content for the new Facebook Home smartphone app

The recently-announced Facebook Home service aims to give Facebook users a constant stream of live updates from their friends via smartphones.

This is a good match for second screen TV viewing. Users with Home will see Watching posts from Facebook friends saying which TV shows they are viewing and they will be able to comment on those posts to start discussions.

 

Provides Facebook with fresh media consumption data

Watching gives Facebook data about media consumption and reactions to media content that is continually updated, in real time, from sources such as viewing television.

By contrast, the value of Likes as data is limited. People change their content preferences over time and no-one will Like the same piece of content more than once. For these reasons, Watching effectively supersedes Likes as a useful source of media consumption data.

 

Enhances TV-related and real-time advertising opportunities

In parallel with the rollout of Watching, Facebook is offering its advertising partners the opportunity to target individuals who use the action, together with their Facebook friends.

This is highly useful for media and entertainment companies looking to market their content, particularly new TV shows and movies.

It opens a further opportunity, for advertisers who run commercials during a particular TV show to target the same viewers via Facebook, too.


Via Virginie Colnel
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CSA.fr - Première approche de la "télévision sociale" / Les études du CSA / Les études / Etudes et publications / Accueil

CSA.fr - Première approche de la "télévision sociale" / Les études du CSA / Les études / Etudes et publications / Accueil | Big Media (En & Fr) | Scoop.it

Dans le prolongement de la réflexion du Conseil sur les mentions des réseaux sociaux dans les programmes de télévision et de radio, la Commission de réflexion prospective sur l’audiovisuel a réalisé une étude sur la « télévision sociale », son périmètre et son impact sur l’économie des chaînes.

Cette étude s’est notamment appuyée sur des entretiens avec différents acteurs représentant la chaîne de valeur : chaînes de télévision, agences conseil, sociétés de mesure et d’analyse d’audience, éditeurs d’applications spécialisées, etc.

Première approche sur la "télévision sociale" (format PDF - 2,33 Mo) : http://www.csa.fr/content/download/30546/422747/file

 

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Facebook And The Sudden Wake Up About The API Economy

Facebook And The Sudden Wake Up About The API Economy | Big Media (En & Fr) | Scoop.it
What a two weeks it’s been. Something happened that has been simmering for a while. The API market exploded. Intel bought Mashery for more than $180 million and CA acquired Layer 7.

Via Yvan Boudillet
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Les clés de la social TV par NPA conseil | Observatoire des Smart TV

Les clés de la social TV par NPA conseil | Observatoire des Smart TV | Big Media (En & Fr) | Scoop.it

NPA conseil a livré ce mardi ses « Clés de la social TV » , c’est l’une des premières vraies études développées sur ce sujet tant évoqué.

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Twitter seeking TV content partnerships » Digital TV Europe

Twitter seeking TV content partnerships » Digital TV Europe | Big Media (En & Fr) | Scoop.it

Twitter is reportedly close to signing deals with TV networks in a bid to bring more TV content and clips to the site.

According to Bloomberg, which cites unnamed sources, Twitter has held talks with Viacom about hosting clips on its site and selling ads alongside them, and has also held content partnership discussions with NBCUniversal.

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The New rules o the Hyper-Social, Data-Driven, Actor-Friendly, Super-Seductive Platinum Age of TV | Wired.com

The New rules o the Hyper-Social, Data-Driven, Actor-Friendly, Super-Seductive Platinum Age of TV | Wired.com | Big Media (En & Fr) | Scoop.it
From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows.

 

The Rules :

The Nielsen Family is deadSex makes shows smarterBuzz countsTVs can be crowdsourcedBeauty is a scienceNetworks can read your mindMore Competition = Better TVIt’s not just about the big star
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Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote

Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote | Big Media (En & Fr) | Scoop.it
Is ‘House of Cards’ a success? Social TV has the answer
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Social TV: 6 Apps That Will Transform Television in 2013

Social TV: 6 Apps That Will Transform Television in 2013 | Big Media (En & Fr) | Scoop.it
Nielsen, Twitter and plenty of startups are going to transform television this year.
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Social TV's Top 10 Moments For 2012

Social TV's Top 10 Moments For 2012 | Big Media (En & Fr) | Scoop.it

What began as a natural phenomenon — you see something on TV, you say something on Social Media — has the attention of every TV exec these days.

That wasn’t quite as true a year ago.

From record engagement to major campaigns to multi-million dollar acquisitions, there’s no question that Social TV has a future. Nobody is clear on what that is, but the point of this post is to look back.

Here is my list of 10 important moments for Social TV. It’s far more idiosyncratic than scientific, and surely I missed something big and good, but it offers a glimpse how much happened in this critical year for the space. Feel free to add to the list.

(Just a few notes first: I did not factor in app roll-outs, per se, although two new arrivals were important beyond the app technologies. And I’m not looking at brand campaigns, though there were many excellent ones, including the Voice, Nissan, True Blood’s #makersday and many more.)

10. Twitter hires Fred Graver as “head of TV” (read Ad Age)
This was fairly quiet news, but everyone already knows Twitter became the king of Social TV without really trying that hard. Graver, a longtime TV exec, is helping the company become a more purposeful trailblazer. ”There’s a whole ecosystem being described here,” he told Ad Age, “and we’ve only begun to map out that frontier.”

9. American Idol’s finale scores big (read Bluefin Labs)
By the time American Idol drew 1.4 million Social Media comments for its May finale, the overall trend of greater engagement was already clear. What amazed people was American Idol set the Social TV record for biggest finalewhile dropping in the Nielsen ratings from the year before.

8. Shazam enters Social TV
With a quarter-billion users and big-time brands as partners, Shazam entered Social TV with a bang. First it was the Super Bowl. Then it was the Olympics. Then Shazam settled into every day TV. Scan for a song while watching TV and you’re getting the message that Shazam wants to be a player.

7. CNN wins the Social TV election war (read Forbes)
Both on election night, and throughout the campaign, CNN won the Election 2012 Social TV battle over its cable and broadcast opponents. It was a reminder that the cable network is still a big digital player.

6. MTV VMAs catch The Grammys (maybe)
In what was arguably the most sophisticated Social TV integration yet, MTV landed in the #2 all-time slot for mentions, or #1, depending on who was counting. It confirmed two things: 1) MTV is awesome at Social TV; 2) There is no standard for Social TV measurement … yet.

5. The Grammys grab 13 million mentions (read Forbes)
The Grammys’ Social TV numbers were more remarkable, however, because no one saw them coming. Surpassing the Super Bowl and all expectations (including those who measure Social TV), the show had one last surprise: It wasn’t necessarily the Whitney Houston tribute that drove the chatter. In fact, the Twitterverse relatively quiet during that section of the show.

Read the rest of the story at http://www.forbes.com/sites/michaelhumphrey/2012/12/13/social-tvs-top-10-moments-for-2012/.


Via Tony Obregon, Tom Bowers, liaoyong
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Nielsen partners with Twitter for TV ratings » Digital TV Europe

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Twitter and media measurement company Nielsen are creating a ratings system based on the amount of Twitter conversation around TV shows.

The Nielsen Twitter TV Rating will deliver a syndicated-standard metric around the reach of TV conversation on Twitter. Nielsen said the system aims to give TV networks and advertisers real-time metrics to help them understand TV audience social activity.

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Vers le développement de la social TV en France | Social TV et engagement | NPA

Vers le développement de la social TV en France | Social TV et engagement | NPA | Big Media (En & Fr) | Scoop.it
Résumé du rapport de NPA Conseil sur le développement de la Social TV en France.

NPA Conseil vient de publier un nouveau dossier. Son titre : Social TV : les nouveaux usages et les nouveaux modèles économiques. Cette étude nous donne un aperçu très complet des différents enjeux de la social TV pour les chaînes. Une attention particulière a été donnée à la présentation des opportunités et les menaces du « second screen ». Enfin, la dernière partie du rapport se focalise sur l’émergence de nouveaux modèles économique. Donc si la social TV vous intéresse, ce rapport est à lire. Voici quelques morceaux choisis pour finir de vous convaincre.

Le dossier s’ouvre sur l’appropriation des médias sociaux par les chaînes de télévision et les téléspectateurs. NPA Conseil a relevé pas moins de 400 page Facebook officielles dédiées à des programmes TV. Huit d’entres elles dépassent le million de fans. Les chiffres concernant Twitter sont encore plus impressionnants : pendant le premier trimestre de 2012, 1 tweet sur 2 envoyé en langue française traitait de la télévision. Comme le remarque justement NPA Conseil, ces deux derniers mois l’activité des live-tweet s’est concentrée autour de quatre grandes marques qui ont installé des rendez-vous.


Via Cédric Gasnier, Ludovic Bostral
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Twitter is testing ways to replay live events, but can it separate signal from noise?

Twitter is testing ways to replay live events, but can it separate signal from noise? | Big Media (En & Fr) | Scoop.it
Could Twitter let you replay the big moments from important events if you missed them live? CEO Dick Costolo said the company is giving it a shot.

...

“Right now, you get purely the reverse chronological order of the tweets,” he said “It would be nice to see like a graphic of spikes in the conversation, and what time did the happen … to be able to scroll back to that time and see what happened at that particular moment.”

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BARB UK Audience Measurement Data integrated into SecondSync Social TV Dashboard | App Market

BARB UK Audience Measurement Data integrated into SecondSync Social TV Dashboard | App Market | Big Media (En & Fr) | Scoop.it

SecondSync, a leading UK social TV analytics provider who work with the BBC, ITV, Channel 4, UKTV, FremantleMedia and other large UK brands, has integrated overnight TV ratings from BARB, the industry standard audience measurement service, into its groundbreaking platform.

Andy Littledale, Managing Director of SecondSync said:

“We are often asked about the relationship between social TV data and audience figures. Until now, investigating this has been a painstaking process of exporting and correlating data sets manually. Now SecondSync users who subscribe to BARB can now overlay viewing data onto our social graphs, and instantly see how the relationship plays out.


The innovation means that for the first time broadcasters, programme-makers and advertisers can see the minute-by-minute relationship between social TV activity and audiences, and determine to what extent Twitter drives tune-in.

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Twitter partners with Fuse and Trident to produce cross-platform music TV show

Twitter partners with Fuse and Trident to produce cross-platform music TV show | Big Media (En & Fr) | Scoop.it
The conversations you’re having about music on Twitter could do more than build up artist fan bases — you could be helping power an entertainment television show called Trending 10.

Via Joanna KIRK
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What if Twitter launched a #TV app? Here’s what it could look like - Lost Remote

What if Twitter launched a #TV app? Here’s what it could look like - Lost Remote | Big Media (En & Fr) | Scoop.it
What if Twitter launched a #TV app? Here’s what it could look like
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YouTube superstars: the generation taking on TV – and winning

YouTube superstars: the generation taking on TV – and winning | Big Media (En & Fr) | Scoop.it
The revolution will not be televised but who cares? It's already online. Tim Lewis investigates the new generation of 'YouTubers'
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Facebook partners with Rovi to boost media data » Digital TV Europe

Facebook partners with Rovi to boost media data » Digital TV Europe | Big Media (En & Fr) | Scoop.it

Facebook has partnered with video distribution specialist Rovi to draw on information about TV shows, movies and celebrities.

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Second Screen is not Social TV

Second Screen is not Social TV | Big Media (En & Fr) | Scoop.it

While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact, two different experiences: Social TV is a subset of second screen — and a somewhat minor one at that.

 


Via Claude Seyrat
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Mattia Nicoletti's curator insight, April 4, 2013 11:57 PM

We are at the early stages of social tv and what we will see it's something engages the viewer in many different ways as Alan Wolk writes.

 

In this blog post (http://bit.ly/14ImKZd) some months ago I wrote that viewers are not thinking about social tv and its evolution but they just do it. Their engagement is becoming an habit.

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What Transmedia Creators Can Learn From Social TV

What Transmedia Creators Can Learn From Social TV | Big Media (En & Fr) | Scoop.it

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 27, 2013 4:34 AM

Some great tips on utilizing Social TV techniques for smaller transmedia projects.

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In 2013, Mobile, Social Lead Shift From Traditional Media to Digital - eMarketer

In 2013, Mobile, Social Lead Shift From Traditional Media to Digital - eMarketer | Big Media (En & Fr) | Scoop.it

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA).

Traditional mass media once offered marketers the benefit of reach, but now, fragmented and dwindling audiences, as well as comparatively cruder metrics, have led marketers to focus their efforts on digital media. Print media has suffered the greatest loss of interest, with about three in 10 respondents to the October through November 2012 survey expecting their organizations to decrease attention paid to newspapers and consumer magazines in 2013. More than one out of five respondents even expected TV to see decreased attention.

Read more at http://www.emarketer.com/Article/2013-Mobile-Social-Lead-Shift-Traditional-Media-Digital/1009677#BhTrKz3E18T57IvT.99

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SEO: The YouTube Ranking Factors [Infographic]

SEO: The YouTube Ranking Factors [Infographic] | Big Media (En & Fr) | Scoop.it
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday

Via Robin Good
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Pedro Barbosa's curator insight, February 3, 2013 4:16 AM

Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

Pallab Kakoti's comment, March 4, 2013 2:36 PM
simply WOW stuff!!
Paula Arenas's curator insight, March 5, 2013 1:11 AM

la fórmula sigue siendo un misterio, pero todo ayuda

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Et la télévision devient sociale

Et la télévision devient sociale | Big Media (En & Fr) | Scoop.it

Premier sujet de conversation des internautes sur les réseaux sociaux, la télévision commence à jouer de ces nouvelles opportunités. Sylvia Tassan Toffola, Directrice Générale Adjointe TF1 Publicité en charge du cross media, du digital et du développement, livre les premiers constats sur la télévision sociale.

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The Engagement Marketing Disconnect Between Consumers and Brands Rages On | Social Media Today

The Engagement Marketing Disconnect Between Consumers and Brands Rages On | Social Media Today | Big Media (En & Fr) | Scoop.it

"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers."

From the Key Findings of the report:

Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing. Measurement of social media engagement is an area where CMOs often don’t know what they don’t know.Fundamental disconnects in how marketers and consumers understand and value engagement tactics may cost marketers great opportunities. The biggest schisms are found in approach to redemption rates, discount codes and loyalty programs. Additionally, marketers’ attempts at personalization and customization engage few consumers. This finding may stem from consumers’ high expectations of what true customization and personalization stands for.Consumers identify strongly with brands, particularly younger consumers, who view their relationship with brands as a reflection of self. And they approach and interact with them in a variety of ways, from social media to traditional advertising. They don’t necessarily view this as engagement, however. Rather, their view of how they interact with and relate to brands is much more holistic.

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