Big Media (En & Fr)
11.0K views | +4 today
Follow
Big Media (En & Fr)
In prepa of Big Media Conference: 17 sept 2015 @ Telecom ParisTech. Smart data for rich media How media companies can benefit from Smart Data to value their assets, improve their audience satisfaction and better monetize their inventories ?
Your new post is loading...
Your new post is loading...
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Vizrt goes second screen with Zeebox, Articles | ConnectedWorld.TV

Vizrt goes second screen with Zeebox, Articles | ConnectedWorld.TV | Big Media (En & Fr) | Scoop.it

Vizrt has entered into a partnership with second-screen experience provider Zeebox to create what they believe will be dynamic new forms of interactive broadcast entertainment.

Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Foursquare’s API Is A Pillar Of The Mobile App Ecosystem | TechCrunch

Foursquare’s API Is A Pillar Of The Mobile App Ecosystem | TechCrunch | Big Media (En & Fr) | Scoop.it
Editor's note: Jonathan Barouch is the founder and CEO of location-based startup Roamz, developer of social media business product Local Measure.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Brightcove's head of media discusses the complexity of online video

Brightcove's head of media discusses the complexity of online video | Big Media (En & Fr) | Scoop.it
Luke Gaydon explores how media companies can take advantage of a fast-growing medium. By Chris Smith
more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Delivering Video To The Home: The New Challenges of OTT, Broadcast and IPTV
Scoop.it!

Portugal's Zon abandons set-top box as TV watching moves to cloud

Portugal's Zon abandons set-top box as TV watching moves to cloud | Big Media (En & Fr) | Scoop.it
TV and Internet provider says it will invest in the network, rather than in CPE, to support change in TV viewing habits; reports strong interest in Timewarp function.

Via Claude Seyrat
more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Social TV is everywhere
Scoop.it!

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool - Lost Remote

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool - Lost Remote | Big Media (En & Fr) | Scoop.it
Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool

Via Ludovic Bostral
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Friday Five: Brands Reach New Audiences with Creative Strategy

Brand identity is critical in influencing opinion, maintaining solid engagement with a selected audience, and retaining awareness in the mar
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

L’IAB mesure les apports d'efficacité de la vidéo en ligne en complément de la TV aux USA - Offremedia

L’IAB mesure les apports d'efficacité de la vidéo en ligne en complément de la TV aux USA - Offremedia | Big Media (En & Fr) | Scoop.it
L’Internet Advertising Bureau publie un nouveau rapport de recherche sur la complémentarité TV/Internet, intitulé «A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness».

...

Pour les campagnes des produits de grande consommation, l’étude réalisée à partir de l’outil «Nielsen TV/Internet Fusion Data» montre que l’on gagne 2 pts, 2,9 pts et 3,4 pts de couverture quand on déplace 5%, 10% et 15% du budget TV vers Internet (display et vidéo). Pour les campagnes des autres catégories, le gain de couverture est encore plus élevé : 4 pts, 5,4 pts et 6,2 pts. Dans le cas où l'on déplace 15% du budget TV vers Internet, 26% des personnes touchées le sont avec les deux médias.

...

En moyenne, le spectateur d’un spot de publicité sur Internet voit 87% du spot, soit une durée de 20 secondes. Cette réceptivité est meilleure pour les midrolls que pour les prerolls et les postrolls.

Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote

Is ‘House of Cards’ a success? Social TV has the answer - Lost Remote | Big Media (En & Fr) | Scoop.it
Is ‘House of Cards’ a success? Social TV has the answer
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

The End of the Web, Search, and Computer as We Know It | Wired Opinion | Wired.com

The End of the Web, Search, and Computer as We Know It | Wired Opinion | Wired.com | Big Media (En & Fr) | Scoop.it
It all began with the “lifestream,” a phenomenon that I predicted in the 1990s and shared in the pages of Wired almost exactly 16 years ago.
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

ACR Platform Civolution Partners With DG To Monetize Second Screen Apps

LAS VEGAS — As demand for and usage of second screen apps grows, a shift towards the monetization of these apps can be seen.

 

As demand for and usage of second screen apps grows, a shift towards the monetization of these apps can be seen. To this end, Automatic Content Recognition (ACR) platform Civolution has partnered with ad management and distribution platform DG. We had the opportunity to speak with Civolution CEO Alex Terpstra at the 2nd Screen Summit at CES to find out more about the partnership. Terpstra explains that, "We see a shift now towards monetizing [second screen] platforms with advertisements, with click-throughs, and auto-functionality around advertisements." He says that the monetization of second screen platforms is “a critical topic for 2013.

 

Complete post : http://amslerzhs.typepad.com/blog/2013/01/acr-platform-civolution-partners-with-dg-to-monetize-second-screen-apps.html

Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Internet Marketing Strategy 2.0
Scoop.it!

SEO: The YouTube Ranking Factors [Infographic]

SEO: The YouTube Ranking Factors [Infographic] | Big Media (En & Fr) | Scoop.it
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday

Via Robin Good
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
Pedro Barbosa's curator insight, February 3, 2013 4:16 AM

Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

Pallab Kakoti's comment, March 4, 2013 2:36 PM
simply WOW stuff!!
Paula Arenas's curator insight, March 5, 2013 1:11 AM

la fórmula sigue siendo un misterio, pero todo ayuda

Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Across the world, money to support journalism startups comes from a variety of sources

Across the world, money to support journalism startups comes from a variety of sources | Big Media (En & Fr) | Scoop.it
An analysis of 69 journalism startups in 10 countries finds no Holy Grail, but a lot of revenue ideas in action.
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Automatic Content recognition
Scoop.it!

Social TV's Top 10 Moments For 2012

Social TV's Top 10 Moments For 2012 | Big Media (En & Fr) | Scoop.it

What began as a natural phenomenon — you see something on TV, you say something on Social Media — has the attention of every TV exec these days.

That wasn’t quite as true a year ago.

From record engagement to major campaigns to multi-million dollar acquisitions, there’s no question that Social TV has a future. Nobody is clear on what that is, but the point of this post is to look back.

Here is my list of 10 important moments for Social TV. It’s far more idiosyncratic than scientific, and surely I missed something big and good, but it offers a glimpse how much happened in this critical year for the space. Feel free to add to the list.

(Just a few notes first: I did not factor in app roll-outs, per se, although two new arrivals were important beyond the app technologies. And I’m not looking at brand campaigns, though there were many excellent ones, including the Voice, Nissan, True Blood’s #makersday and many more.)

10. Twitter hires Fred Graver as “head of TV” (read Ad Age)
This was fairly quiet news, but everyone already knows Twitter became the king of Social TV without really trying that hard. Graver, a longtime TV exec, is helping the company become a more purposeful trailblazer. ”There’s a whole ecosystem being described here,” he told Ad Age, “and we’ve only begun to map out that frontier.”

9. American Idol’s finale scores big (read Bluefin Labs)
By the time American Idol drew 1.4 million Social Media comments for its May finale, the overall trend of greater engagement was already clear. What amazed people was American Idol set the Social TV record for biggest finalewhile dropping in the Nielsen ratings from the year before.

8. Shazam enters Social TV
With a quarter-billion users and big-time brands as partners, Shazam entered Social TV with a bang. First it was the Super Bowl. Then it was the Olympics. Then Shazam settled into every day TV. Scan for a song while watching TV and you’re getting the message that Shazam wants to be a player.

7. CNN wins the Social TV election war (read Forbes)
Both on election night, and throughout the campaign, CNN won the Election 2012 Social TV battle over its cable and broadcast opponents. It was a reminder that the cable network is still a big digital player.

6. MTV VMAs catch The Grammys (maybe)
In what was arguably the most sophisticated Social TV integration yet, MTV landed in the #2 all-time slot for mentions, or #1, depending on who was counting. It confirmed two things: 1) MTV is awesome at Social TV; 2) There is no standard for Social TV measurement … yet.

5. The Grammys grab 13 million mentions (read Forbes)
The Grammys’ Social TV numbers were more remarkable, however, because no one saw them coming. Surpassing the Super Bowl and all expectations (including those who measure Social TV), the show had one last surprise: It wasn’t necessarily the Whitney Houston tribute that drove the chatter. In fact, the Twitterverse relatively quiet during that section of the show.

Read the rest of the story at http://www.forbes.com/sites/michaelhumphrey/2012/12/13/social-tvs-top-10-moments-for-2012/.


Via Tony Obregon, Tom Bowers, liaoyong
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
Rescooped by Nicolas Moulard - Actuonda from Delivering Video To The Home: The New Challenges of OTT, Broadcast and IPTV
Scoop.it!

Second Screen is not Social TV

Second Screen is not Social TV | Big Media (En & Fr) | Scoop.it

While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact, two different experiences: Social TV is a subset of second screen — and a somewhat minor one at that.

 


Via Claude Seyrat
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
Mattia Nicoletti's curator insight, April 4, 2013 11:57 PM

We are at the early stages of social tv and what we will see it's something engages the viewer in many different ways as Alan Wolk writes.

 

In this blog post (http://bit.ly/14ImKZd) some months ago I wrote that viewers are not thinking about social tv and its evolution but they just do it. Their engagement is becoming an habit.

Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Second Screen: Are you smartphone or tablet when you watch TV?

Second Screen: Are you smartphone or tablet when you watch TV? | Big Media (En & Fr) | Scoop.it

2013 started strong for social TV. Sporting events and music specials, like the Super Bowl and Grammy Awards, always generate more activity on social media. At the same time, networks and producers constantly innovate to maximize their presence across media platforms like Shazam, live hashtags and second screen apps.

After publishing its first major study on the use of second screen devices by viewers in June 2012, Seevibes is taking a second look at the evolution of the devices used by the Social TV audience.

Major trends identified last June are continuing. With the release of the iPad mini, the Surface tablet and the Nexus 7, it’s no surprise to see tablets growing sharply as second screens in the home, at a rate of +260% in one year.

In contrast, computer use for social TV is falling fast, with the iPhone taking its place at the top of the list. BlackBerry also suffered a decline, although note that this study was completed before the release of the BlackBerry 10.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

The New rules o the Hyper-Social, Data-Driven, Actor-Friendly, Super-Seductive Platinum Age of TV | Wired.com

The New rules o the Hyper-Social, Data-Driven, Actor-Friendly, Super-Seductive Platinum Age of TV | Wired.com | Big Media (En & Fr) | Scoop.it
From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows.

 

The Rules :

The Nielsen Family is deadSex makes shows smarterBuzz countsTVs can be crowdsourcedBeauty is a scienceNetworks can read your mindMore Competition = Better TVIt’s not just about the big star
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

New Study Confirms Correlation Between Twitter and TV Ratings

New Study Confirms Correlation Between Twitter and TV Ratings | Big Media (En & Fr) | Scoop.it

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and advertisers be paying attention? Early research on the subject from Nielsen and SocialGuide says yes.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Redefining the Relationship Between the Consumer, Advertising and Media Platforms

Redefining the Relationship Between the Consumer, Advertising and Media Platforms | Big Media (En & Fr) | Scoop.it

Digital Hollywood Media Summit began this week at the McGraw-Hill Building in New York City. As the day began, Seth Friedman, Managing Partner and Head of Planning at Tribal DDB New York, engaged the audience in a discussion about contextual media and advertising with a panel of fellow experts. The panel was titled “Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms”.

Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Feature video: What's in store for the 2013 apps market?

Feature video: What's in store for the 2013 apps market? | Big Media (En & Fr) | Scoop.it
Mobile World Live asks a team of industry experts what lies in store for the apps market this year. Featuring comment from Distimo, Hutchison Whampoa Europe, Ovum and others.
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

INFOGRAPHIC: Mobile Video – The Next Social Trend | Uberflip

INFOGRAPHIC: Mobile Video – The Next Social Trend | Uberflip | Big Media (En & Fr) | Scoop.it
Video is becoming a major social media trend for this year. Vine, the Twitter-owned app, debuted last month to much excitement, soon followed by Facebook’s release of a similar video recording feature on its iOS app.
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from The Future of Social TV
Scoop.it!

Second-screen TV app Zeebox launches SpotSynch, matching clickable ads to TV shows and commercials

Second-screen TV app Zeebox launches SpotSynch, matching clickable ads to TV shows and commercials | Big Media (En & Fr) | Scoop.it
Social television app Zeebox has launched an automated advertising platform today called SpotSynch that will show users targeted digital advertisements simultaneously with specific ... (Excited to see this in action, the future of TV #advertising?

Via Luc Debaisieux
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
Luc Debaisieux's curator insight, February 15, 2013 10:39 AM

Synched with ads, user-driven... yes, good! Then bring in some branded creative user utility and added value... and there you go!

Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Social TV: 6 Apps That Will Transform Television in 2013

Social TV: 6 Apps That Will Transform Television in 2013 | Big Media (En & Fr) | Scoop.it
Nielsen, Twitter and plenty of startups are going to transform television this year.
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

CES 2013: The smart TV opportunity for mobile operatorsMobile Technology | RCR U.S. Wireless News

Smart TVs can drive more traffic to the cellular networks, as users download content onto tablets for viewing on the big screen.
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Automatic Content recognition
Scoop.it!

Demystifying Metadata – How Information Rules the Commerce of Content | RoviZone

Demystifying Metadata – How Information Rules the Commerce of Content | RoviZone | Big Media (En & Fr) | Scoop.it

The combination of enhanced metadata and standardized content identifiers pack a powerful punch for the future of digital content distribution. As the amount of digital content continues to grow, metadata is going to be critical to consumers and entertainment marketers alike. It will be a key conduit in connecting consumers to the right content – that which they will ultimately want to consume, download and purchase.


Via liaoyong
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

The New York Times’ Plan to Save the Banner Ad

The New York Times’ Plan to Save the Banner Ad | Big Media (En & Fr) | Scoop.it
The Idea Lab is breaking the mold of ad units by repurposing technology used to modernize storytelling in the newsroom.
Nicolas Moulard - Actuonda's insight:

add your insight...

more...
No comment yet.