In prepa of Big Media Conference: 17 sept 2015 @ Telecom ParisTech. Smart data for rich media How media companies can benefit from Smart Data to value their assets, improve their audience satisfaction and better monetize their inventories ?
L’Internet Advertising Bureau publie un nouveau rapport de recherche sur la complémentarité TV/Internet, intitulé «A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness».
Pour les campagnes des produits de grande consommation, l’étude réalisée à partir de l’outil «Nielsen TV/Internet Fusion Data» montre que l’on gagne 2 pts, 2,9 pts et 3,4 pts de couverture quand on déplace 5%, 10% et 15% du budget TV vers Internet (display et vidéo). Pour les campagnes des autres catégories, le gain de couverture est encore plus élevé : 4 pts, 5,4 pts et 6,2 pts. Dans le cas où l'on déplace 15% du budget TV vers Internet, 26% des personnes touchées le sont avec les deux médias.
En moyenne, le spectateur d’un spot de publicité sur Internet voit 87% du spot, soit une durée de 20 secondes. Cette réceptivité est meilleure pour les midrolls que pour les prerolls et les postrolls.
LAS VEGAS — As demand for and usage of second screen apps grows, a shift towards the monetization of these apps can be seen.
As demand for and usage of second screen apps grows, a shift towards the monetization of these apps can be seen. To this end, Automatic Content Recognition (ACR) platform Civolution has partnered with ad management and distribution platform DG. We had the opportunity to speak with Civolution CEO Alex Terpstra at the 2nd Screen Summit at CES to find out more about the partnership. Terpstra explains that, "We see a shift now towards monetizing [second screen] platforms with advertisements, with click-throughs, and auto-functionality around advertisements." He says that the monetization of second screen platforms is “a critical topic for 2013.
What began as a natural phenomenon — you see something on TV, you say something on Social Media — has the attention of every TV exec these days.
That wasn’t quite as true a year ago.
From record engagement to major campaigns to multi-million dollar acquisitions, there’s no question that Social TV has a future. Nobody is clear on what that is, but the point of this post is to look back.
Here is my list of 10 important moments for Social TV. It’s far more idiosyncratic than scientific, and surely I missed something big and good, but it offers a glimpse how much happened in this critical year for the space. Feel free to add to the list.
(Just a few notes first: I did not factor in app roll-outs, per se, although two new arrivals were important beyond the app technologies. And I’m not looking at brand campaigns, though there were many excellent ones, including the Voice, Nissan, True Blood’s #makersday and many more.)
10. Twitter hires Fred Graver as “head of TV” (read Ad Age) This was fairly quiet news, but everyone already knows Twitter became the king of Social TV without really trying that hard. Graver, a longtime TV exec, is helping the company become a more purposeful trailblazer. ”There’s a whole ecosystem being described here,” he told Ad Age, “and we’ve only begun to map out that frontier.”
9. American Idol’s finale scores big (read Bluefin Labs) By the time American Idol drew 1.4 million Social Media comments for its May finale, the overall trend of greater engagement was already clear. What amazed people was American Idol set the Social TV record for biggest finalewhile dropping in the Nielsen ratings from the year before.
8. Shazam enters Social TV With a quarter-billion users and big-time brands as partners, Shazam entered Social TV with a bang. First it was the Super Bowl. Then it was the Olympics. Then Shazam settled into every day TV. Scan for a song while watching TV and you’re getting the message that Shazam wants to be a player.
7. CNN wins the Social TV election war (read Forbes) Both on election night, and throughout the campaign, CNN won the Election 2012 Social TV battle over its cable and broadcast opponents. It was a reminder that the cable network is still a big digital player.
6. MTV VMAs catch The Grammys (maybe) In what was arguably the most sophisticated Social TV integration yet, MTV landed in the #2 all-time slot for mentions, or #1, depending on who was counting. It confirmed two things: 1) MTV is awesome at Social TV; 2) There is no standard for Social TV measurement … yet.
5. The Grammys grab 13 million mentions (read Forbes) The Grammys’ Social TV numbers were more remarkable, however, because no one saw them coming. Surpassing the Super Bowl and all expectations (including those who measure Social TV), the show had one last surprise: It wasn’t necessarily the Whitney Houston tribute that drove the chatter. In fact, the Twitterverse relatively quiet during that section of the show.
2013 started strong for social TV. Sporting events and music specials, like the Super Bowl and Grammy Awards, always generate more activity on social media. At the same time, networks and producers constantly innovate to maximize their presence across media platforms like Shazam, live hashtags and second screen apps.
After publishing its first major study on the use of second screen devices by viewers in June 2012, Seevibes is taking a second look at the evolution of the devices used by the Social TV audience.
Major trends identified last June are continuing. With the release of the iPad mini, the Surface tablet and the Nexus 7, it’s no surprise to see tablets growing sharply as second screens in the home, at a rate of +260% in one year.
In contrast, computer use for social TV is falling fast, with the iPhone taking its place at the top of the list. BlackBerry also suffered a decline, although note that this study was completed before the release of the BlackBerry 10.
From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows.
The Rules :
The Nielsen Family is deadSex makes shows smarterBuzz countsTVs can be crowdsourcedBeauty is a scienceNetworks can read your mindMore Competition = Better TVIt’s not just about the big star
U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and advertisers be paying attention? Early research on the subject from Nielsen and SocialGuide says yes.
Digital Hollywood Media Summit began this week at the McGraw-Hill Building in New York City. As the day began, Seth Friedman, Managing Partner and Head of Planning at Tribal DDB New York, engaged the audience in a discussion about contextual media and advertising with a panel of fellow experts. The panel was titled “Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms”.
Video is becoming a major social media trend for this year. Vine, the Twitter-owned app, debuted last month to much excitement, soon followed by Facebook’s release of a similar video recording feature on its iOS app.
Social television app Zeebox has launched an automated advertising platform today called SpotSynch that will show users targeted digital advertisements simultaneously with specific ... (Excited to see this in action, the future of TV #advertising?
The combination of enhanced metadata and standardized content identifiers pack a powerful punch for the future of digital content distribution. As the amount of digital content continues to grow, metadata is going to be critical to consumers and entertainment marketers alike. It will be a key conduit in connecting consumers to the right content – that which they will ultimately want to consume, download and purchase.
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