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Big Media (En & Fr)
Connecting Media, Audience and Advertsing with Data. How media companies can benefit from Big Data, Open Data , Linked Data, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories
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Rescooped by Nicolas Moulard - Actuonda from The Journalist
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The demographics of mobile news : Men, College Grads and the Young are More Engaged

The demographics of mobile news : Men, College Grads and the Young are More Engaged | Big Media (En & Fr) | Scoop.it

Younger Americans demonstrate much stronger news habits in the mobile realm than on other news platforms, according to a new study by PEJ in collaboration with The Economist Group.


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Melotweet, quand Evian transforme twitter en expérience musicale

Melotweet, quand Evian transforme twitter en expérience musicale | Big Media (En & Fr) | Scoop.it
Communiquer est devenu une affaire de contenu. Devant la diversité et la multiplicité des informations disponibles partout et tout le temps, les messages publicitaires doivent en effet se faire plus constructifs et utiles s’ils veulent atteindre les consommateurs. Quitte à prendre des chemins détournés en offrant un service proche de l’esprit de la marque !

Evian s’était déjà frotté à l’exercice il y a quelques mois avec Evian The Source, une plateforme mélangeant curation, contenu de marque et émerveillement dont on vous avait dit le plus grand bien. La marque revient avec une opération plus ciblée mais tout aussi réussie, Melotweet. Il s’agit cette fois d’un client Twitter pour iPad et Android.


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The Engagement Marketing Disconnect Between Consumers and Brands Rages On | Social Media Today

The Engagement Marketing Disconnect Between Consumers and Brands Rages On | Social Media Today | Big Media (En & Fr) | Scoop.it

"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers."

From the Key Findings of the report:

Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing. Measurement of social media engagement is an area where CMOs often don’t know what they don’t know.Fundamental disconnects in how marketers and consumers understand and value engagement tactics may cost marketers great opportunities. The biggest schisms are found in approach to redemption rates, discount codes and loyalty programs. Additionally, marketers’ attempts at personalization and customization engage few consumers. This finding may stem from consumers’ high expectations of what true customization and personalization stands for.Consumers identify strongly with brands, particularly younger consumers, who view their relationship with brands as a reflection of self. And they approach and interact with them in a variety of ways, from social media to traditional advertising. They don’t necessarily view this as engagement, however. Rather, their view of how they interact with and relate to brands is much more holistic.

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Emerging Television: Social TV And Participatory Psychology | the never.no blog

Emerging Television: Social TV And Participatory Psychology | the never.no blog | Big Media (En & Fr) | Scoop.it
A study into the inner workings of human psychology to understand Social TV, participation TV and multiscreen engagement.

Reading the media lately, we hear a lot about differing Social TV trends that whilst all true, are lacking a very crucial understanding of the behavioral background needed to capitalize upon these trends, which we’ll touch upon here (You lucky devils). At never.no we’re looking into the emerging TV landscape holistically with respect to technology, media and psychology.

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