Anyone who gets their news online knows data journalists are trying to change cultural criticism. Browse around today and you can see Vox.com explaining the "7 things Kindle highlights tell us about readers," or Nate Silver's FiveThirtyEightsupposedly proving boy bands are awful, or Slate's explanation of why readers’ opinions of a book drop after it wins a prize. But we're still waiting for a transformative voice, the equivalent of Billy Bean outsmarting Major League Baseball’s system in 2002 or Nate Silver embarrassing career election prognosticators in 2012.
This is fundamental to Marvel,” says Peter Olson, VP of web development at Marvel Entertainment. “We’ve always been involved in conversations with fans. We’re just keeping the conversation going in the digital realm.” Olson and others at Marvel admit the program bears a little “throw against the wall and see what sticks” element. “There aren’t many who are doing quite what we’ve done,” says Olson. “Marvel experiments a lot. In terms of opening up access, it’s new ground.”
Via The Digital Rocking Chair