Multidevice or value for money VOD - which is the best OTT strategy? DVB World Forum | Big Media (En & Fr) | Scoop.it

Fernando Solo from Telefonica considered how OTT has changed consumer habits.   

 By 2016 86% of the total world traffic will be video – other traffic is not increasing.  For a network operator, OTT is a difficult area to make profit in.  70% of viewers in Spain do not want to pay for TV content.    OTT is more a component than a substitute for broadcasting in Spain. 

The key to success in OTT will, Fernado argued, be ‘value for money’ – good content at low cost – as Netflix does...