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Big Media (En & Fr)
In prepa of Big Media Conference: 17 sept 2015 @ Telecom ParisTech. Smart data for rich media How media companies can benefit from Smart Data to value their assets, improve their audience satisfaction and better monetize their inventories ?
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Rescooped by Nicolas Moulard - Actuonda from Transmedia: Storytelling for the Digital Age
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Audience engagement - three approaches

Audience engagement - three approaches | Big Media (En & Fr) | Scoop.it

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The Digital Rocking Chair's curator insight, October 21, 2013 12:42 AM


Simon Staffans:  "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ...

Carmenne K. Thapliyal's curator insight, October 21, 2013 3:20 AM

How to engage audience effectively for one's digital audience

Sharrock's curator insight, October 21, 2013 11:10 AM

Engagement: It's more than attention and focus. 

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What Came First: Content, Audience Or Ads? MediaPost Publications

As we unwind 2012, there are three strata of video: YouTube, Big Media, and everyone else. “Everyone else” is being driven by intermediaries, be it ad networks or content networks, but also includes content creators.
...

With that said, what are some of the differences between

- YouTube and “the Rest” of the Web?

- Lifestyle vs Entertainment

- Polished vs Raw

- Advertiser-driven vs. Audience-driven

- Manufactured vs Real audience

 

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Rescooped by Nicolas Moulard - Actuonda from Transmedia: Storytelling for the Digital Age
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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Big Media (En & Fr) | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 23, 2012 2:20 AM

Designing the transmedia strategy for The Fifth Sacred Thing.


Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds

Simon Staffans's curator insight, December 23, 2012 1:43 PM

good question and good answers.

Brad Tollefson's curator insight, January 3, 2013 2:48 AM

Go Maya and team!

Rescooped by Nicolas Moulard - Actuonda from Transmedia: Storytelling for the Digital Age
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Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game

Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game | Big Media (En & Fr) | Scoop.it

Scott Rigby & Richard Ryan:  "Given the deep emotional engagement today’s games can elicit, it seems clear there are more meaningful motivational dynamics that lie at the heart of a player’s enjoyment. But what are they and how can we practically understand and measure them so we can build better experiences?"

 

DRC:  At the recent StoryWorld Conference, Rhonda Lowry of Turner Broadcasting mentioned Player Experience of Need Satisfaction (PENS) and its usefulness in measuring what motivates people.  Here's an excellent article on the subject, if you'd like to know more.


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