I was very fortunate not only to present at, but also to close the day at the Big Media summit last week, an event organized by the Autonomous University of Madrid and IBM.
The event had a clear objective: to illustrate how data can be leveraged and explored to obtain insights for the media and communications world, with technology as a facilitator.
When I saw the panelists who had been invited and the agenda, I thought to myself, “About time!”
These kinds of events tend to be too research-heavy, with not enough practical cases applied to real business challenges and opportunities.
So, for me, a data-driven world will work better together. That is my answer to more or less any question around personal data being shared across devices and brands. We are slowly heading into this new era, the era of openness and collaboration.
And what about the all-important question of return on investment? Well, it’s very simple: you either innovate or die!