FreeWheel has released its Video Monetization Report for the second quarter 2014. Q2 has marked another quarter of strong growth and evolution in the digital television market, with video views and ad views both up over 28 per cent year-over-year.
The adoption of streaming media players has increased to nearly 20% of US broadband homes, but usage of Google Chromecast devices “appears to be declining,” according to new research by Parks Associates.
The PwC ‘Global Entertainment and Media Outlook 2014-2018’ report claims that OTT and digital music streaming are two of the fastest growing market sub-segments and that the growth of ‘24/7 access’ and micro-transactions suggest that flexible business models, offering “more choices and better experiences” are the key to monetising the digital consumer.
Social TV has turned watching TV into an interactive experience—an experience that connects viewers in the moment with friends, content creators, stars, and likeminded—or not so likeminded—fans. But, who are these viewers that are Tweeting about TV? And, who’s seeing their Tweets? With the launch of demographics for Nielsen Twitter TV Ratings, we now know.
The number of homes in the US that watch TVs that are solely reliant on an antenna for reception is set to be overtaken for the first time by households that use the internet for TV programming, according to new research.
Parks Associates research shows Amazon has made significant gains in the OTT video market as nearly 20 per cent of all US broadband households now have an Amazon Prime Instant Video subscription. The Q1 2014 survey of 10,000 US broadband households finds the annual growth rate for Amazon Prime subscription averages over 55 per cent since 2012, compared to a 16 per cent year-over-year growth for Netflix service subscriptions.
The number of digital TV connections in the Netherlands grew by 1.0 percent during the fourth quarter of 2013 to 6.66 million on 31 December 2013, according to Telecompaper's latest quarterly Dutch Television Market report.