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Condé Nast's Answer to Programmatic Buying

Segmenting product taps vast subscriber database

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laurent broca's curator insight, March 6, 2013 6:50 AM

Interesting initiative from #@CondeNastCorp around monetization of its quite valuable (27 sites) Data : "Conde Nast sees its Catalyst program as addressing the limits of such systems (ie downward pricing pressure on online advertising from programmatic) by giving advertisers control over the audiences and environment". Powered by Adobe Audience Manager.

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Condé Nast Invests in E-Commerce Jewelry Startup | The eTail Blog

Condé Nast Invests in E-Commerce Jewelry Startup | The eTail Blog | Conde Nast | Scoop.it
Condé Nast Invests in E-Commerce Jewelry Startup, ReneSim.
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A Mushroom Cave in France That'll Make You Feel Like You're Shrooming - Condé Nast Traveler

A Mushroom Cave in France That'll Make You Feel Like You're Shrooming - Condé Nast Traveler | Conde Nast | Scoop.it
Condé Nast Traveler A Mushroom Cave in France That'll Make You Feel Like You're Shrooming Condé Nast Traveler The other impressive things that came from this cave: the stone used to build some of France's best-known chateaux, including Chambord,...

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Conde Nast Leads $20M Round In Boutique Marketplace Farfetch ...

Conde Nast Leads $20M Round In Boutique Marketplace Farfetch ... | Conde Nast | Scoop.it
Update: And in true old media fashion, the investment has now been formally announced by Conde Nast itself, some 15 hours after the news broke. The investment..
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Nautika restaurant wins Condé Nast Traveller award «Dubrovnik ...

The Nautika restaurant in Dubrovnik has been awarded by the esteemed travel publication Condé Nast Traveller as a “Gold Standard restaurant for 2013.” Condé Nast Traveller has published a list of the top restaurants for ...
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Maria Sharapova Covers 'Conde Nast Traveller Russia' | Magazine ...

Maria Sharapova Covers 'Conde Nast Traveller Russia' | Magazine ... | Conde Nast | Scoop.it
“Here is the Conde Nast Russia cover all the way from Java, Indonesia. Hope that some of you get a chance to visit there. Such a special place full of culture, spiritual experience, and warm people,” Maria wrote on her ...
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Report from CES: The New Gadgets that will Make Traveling Even Easier - Condé Nast Traveler

Report from CES: The New Gadgets that will Make Traveling Even Easier - Condé Nast Traveler | Conde Nast | Scoop.it
Condé Nast Traveler
Report from CES: The New Gadgets that will Make Traveling Even Easier
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This week, more than 150,000 tech geeks descended upon Las Vegas for the annual Consumer Electronics Show, and I was one of them!

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Is this the End of the Wild Rhino? - Condé Nast Traveler

Is this the End of the Wild Rhino? - Condé Nast Traveler | Conde Nast | Scoop.it

Condé Nast Traveler Is this the End of the Wild Rhino?


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Rescooped by Sandy Levitt from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Condé Nast's Wired, Reddit Team Up for Multi-Platform Ad Campaign - Folio Magazine

Condé Nast's Wired, Reddit Team Up for Multi-Platform Ad Campaign - Folio Magazine | Conde Nast | Scoop.it
Folio MagazineCondé Nast's Wired, Reddit Team Up for Multi-Platform Ad CampaignFolio MagazineWired is getting creative with its advertisers, and having readers go along for the experience.

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Full Stack Web Developer at Conde Nast

Full Stack Web Developer at Conde Nast | Conde Nast | Scoop.it
Conde Nast Traveler Digital is adding to our freelance development team.
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Condé Nast, Hearst Eye Partnership With Dave Zinczenko

Condé Nast, Hearst Eye Partnership With Dave Zinczenko | Conde Nast | Scoop.it
Since departing Rodale last November, he has been shopping around his services as a consultant to a number of magazine publishers.
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With $20 Million of New Investment Led by Condé Nast, Farfetch Pursues Multi-Channel Vision - BoF - The Business of Fashion

With $20 Million of New Investment Led by Condé Nast, Farfetch Pursues Multi-Channel Vision - BoF - The Business of Fashion | Conde Nast | Scoop.it
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Heidi Klum is New Judge on America's Got Talent

Heidi Klum is New Judge on America's Got Talent | Conde Nast | Scoop.it
Heidi Klum is New Judge on America's Got Talent. Heidi Klum's Next Project and Condé Nast's Big Investment ... Condé Nast International has invested $20 million in Farfetch. This is the largest ecommerce deal to date for the ...
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Conde Nast Traveller UK – April 2013-P2P – Releaselog | RLSLOG ...

Conde Nast Traveller UK – April 2013-P2P – Releaselog | RLSLOG ... | Conde Nast | Scoop.it
Conde Nast Traveller is the world's most iconic luxury travel magazine. It is the most independent and authoritative source of luxury travel and lifestyle. CNT India is created for the sophisticated Indian traveller who is looking ...
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Rescooped by Sandy Levitt from Sleepwear & Made In Italy
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Milan Fashion Week Trend Report: Boots, Bags, and a Whole Lotta Glam - Condé Nast Traveler

Milan Fashion Week Trend Report: Boots, Bags, and a Whole Lotta Glam - Condé Nast Traveler | Conde Nast | Scoop.it
Condé Nast Traveler
Milan Fashion Week Trend Report: Boots, Bags, and a Whole Lotta Glam
Condé Nast Traveler
Milan Fashion Week Trend Report: Boots, Bags, and a Whole Lotta Glam.

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Condé Nast Reveals Investment In Jewellery Startup, As Media ...

Condé Nast Reveals Investment In Jewellery Startup, As Media ... | Conde Nast | Scoop.it
In yet another an indication that big media powerhouses are starting to refocus their businesses on driving new models like commerce, publishing giant Condé..
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Eva Longoria: Conde Nast Traveler Celebrates Hotels ... - Just Jared

Eva Longoria: Conde Nast Traveler Celebrates Hotels ... - Just Jared | Conde Nast | Scoop.it
Eva Longoria hits the red carpet at Conde Nast Traveler's Celebration of the Leading Hotels of the World on Wednesday (February 13) at Mr. C in Beverly Hills, Calif. The 37-year-old actress looked super chic in a Hugo Boss ...
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A Bustling Square in Amsterdam: Conde Nast's Most Repinned Item of the Week

A Bustling Square in Amsterdam: Conde Nast's Most Repinned Item of the Week | Conde Nast | Scoop.it
This gorgeous photo by Julien Capmeil of Dam Square, Amsterdam's hopping central spot, is from our just-released January 2013 issue—and the pretty picture of one of Holland's famous tourist sites was our most popular item on Pinterest this week.

Via Allison Tyler
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Rescooped by Sandy Levitt from Public Relations & Social Media Insight
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Condé Nast's Digital Push

Condé Nast's Digital Push | Conde Nast | Scoop.it
The publishing company said it’s raising the circulations of both Wired and The New Yorker by 25,000 each on the strength of their tablet businesses.

 

...The more notable development here is that Condé said it’s raising the circulations of both Wired and The New Yorker by 25,000 each on the strength of their tablet businesses. Two years after both magazines created iPad replicas, the publisher is starting to see results at many of its titles, Sauerberg said.

 

“The numbers are really starting to scale,” he said, adding that by the end of the year, digital subscriptions will be well more than 1 million.

 

Like most major publishers, Condé Nast took a while to create a digital business. “Prerecession, we didn’t have to fool around with the digital business because of the rate of growth in the print business,” Townsend explained at the Paley Center. But then the recession shaved off 40 percent of the company’s revenue, and it was time to reorganize. Sauerberg was brought in to find new business besides print. “The postrecession moment is really the introduction of alternative platforms that take the pressure off print, not replace it,” Townsend said....

 

[Are PR and marketing their approach to the new reality of many screens? ~ Jeff ]


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Condé Nast Invests in e-Commerce

Condé Nast Invests in e-Commerce | Conde Nast | Scoop.it
Farfetch, an e-ecommerce site that serves independent boutiques, is getting a $20 million investment.

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Condé Nast's answer to programmatic buying, by @lmoses - :: LNR ...

Condé Nast's answer to programmatic buying, by @lmoses - :: LNR ... | Conde Nast | Scoop.it
AdWeek :: Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising.
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