As Therese Torris explains on this blog post: "there is more smart content online than anybody could ever read". So that's why she decided to embrace curation rather than contributing to the "ongoing content inflation".
Her post is very complete and articulates very well how brands can leverage it to make it an efficient Content Marketing Strategy: "Content curation help brands increase their visibility and their customer engagment."
If you're trying to place Curation among your other Content Marketing efforts, this is an interesting read.
O desafio aumenta já que a conexão não se limita ao desktop, mas também a diferentes tipos de dispositivos móveis, como notebooks, netbooks, tablets e smartphones. “Em suma, UC não é plug-and-play. É complexa e tem ...
Are you a designer on a deadline? If you are, then I’m sure you can recall the last time you thought to yourself, “if I had a little more time, I could…” what? Polish that button? Find a better hero image?
Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?
The difference, according to Deanna Dahlsad at Kitsch-Slapped, is in the focus. While bloggers often cover just about anything that intercepts their online wanderings, curators are characterized by a strong focus on a specific topic.
Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.
Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.
Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.
This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.
Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.
But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.
And rather than stumbling into items, they continually seek for specific items.
The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.
While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."
For several days this month, Greenland's surface ice cover melted over a larger area than at any time in more than 30 years of satellite observations. Nearly the entire ice cover of Greenland, from its thin, low-lying coastal edges to its two-mile-thick center, experienced some degree of melting at its surface, according to measurements from three independent satellites analyzed by NASA and university scientists.
On average in the summer, about half of the surface of Greenland's ice sheet naturally melts. At high elevations, most of that melt water quickly refreezes in place. Near the coast, some of the melt water is retained by the ice sheet and the rest is lost to the ocean. But this year the extent of ice melting at or near the surface jumped dramatically. According to satellite data, an estimated 97 percent of the ice sheet surface thawed at some point in mid-July.
Researchers have not yet determined whether this extensive melt event will affect the overall volume of ice loss this summer and contribute to sea level rise.
"The Greenland ice sheet is a vast area with a varied history of change. This event, combined with other natural but uncommon phenomena, such as the large calving event last week on Petermann Glacier, are part of a complex story," said Tom Wagner, NASA's cryosphere program manager in Washington. "Satellite observations are helping us understand how events like these may relate to one another as well as to the broader climate system."
LHC data confirm discovery, but not identity, of Higgs-like entity.
Physicists in Europe will present evidence of an entirely new particle on Wednesday, Nature has learned. But more data will be needed to officially confirm whether it is indeed the long-awaited Higgs boson — the particle thought to be behind the mass of all the others....
5 Social Media Marketing Myths: Busted!Huffington Post (blog)While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these ...and more »...
Guillaume Bottazzi - Contemporary art.Permanent site-specific art works, Exhibitions, Art work,
C'est dans une résidence pour personnes handicapées à Blanzy en Bourgogne que le plafond peint par Guillaume Bottazzi a été posé dans le refectoire de la résidence Symphonie. Des couleurs chaudes, des formes douces et animées donnent à l'espace une grande luminosité et ajoutent à l'esprit de convialité que suggère un tel lieu. A 7 mètres de haut, la peinture de l'artiste semble s'envoler comme une invitation au voyage.