Concentric Content Marketing Daily
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Concentric Content Marketing Daily
The best content marketing news and tips from around the web.
Curated by Cate Conroy
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4 Secrets For Finding Blog Images - Conroy Media Group Inc.

4 Secrets For Finding Blog Images - Conroy Media Group Inc. | Concentric Content Marketing Daily | Scoop.it
My 4 secrets for finding blog images that help tell a story, while avoiding lawsuits and fines.
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Content and the Client Relationship - Conroy Media Group Inc.

Content and the Client Relationship - Conroy Media Group Inc. | Concentric Content Marketing Daily | Scoop.it
What you communicate to your client has a direct impact on your client relationship. Here is how content can help build a stronger bond.
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Nonprofit Content Marketing - Conroy Media Group Inc.

Nonprofit Content Marketing - Conroy Media Group Inc. | Concentric Content Marketing Daily | Scoop.it
Nonprofit content marketing can help organizations build a stronger supporter base. Here are some tips to get you started.
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Why Big Data Isn't the End-All for Content Marketing - ClickZ

Why Big Data Isn't the End-All for Content Marketing - ClickZ | Concentric Content Marketing Daily | Scoop.it

Summary...

 

While big data will drastically improve marketing strategies (and, yes, persona development), relying on that information alone can be very risky for your marketing efforts. Big data usage within marketing teams has its faults, including:

Ineffective sharing and organization of dataUsing data as an end-all performance report

Ultimately, big data can show you what is, but personas have the ability to show you what could be, as they can be used to determine future behavior. In order to create a successful marketing plan for the long term, you need both the what is and the what could be aspects incorporated into your strategy.

 

As Forbes contributor Jonathan Salem Baskin said, "big data insights will never substitute for imagining little souls."

Qualitative research gives insight into behavior.Personas (including qualitatively gathered stories) are easier to understand.Qualitative research allows for brand-customer interaction and new information.Qualitative research enables information gathering on topics big data can't deliver.

 


Via marketingIO
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marketingIO's curator insight, March 27, 2013 4:19 PM

Definitely worthwhile to remind ourselves that good research is a combination of quantitative and qualitative, as this article suggests (excluding focus groups!).


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Jerry W. Burt's curator insight, March 28, 2013 1:35 PM

WHake up and learn about Big Data and how it allows your business to analyze customer behavior. Register for the;


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May 15th

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