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4 Social Analytics Tips to Improve Your Social Media Marketing ...

4 Social Analytics Tips to Improve Your Social Media Marketing ... | Comunity manager | Scoop.it
Social media metrics: track and measure these four important social media metrics to help you improve your social media marketing.
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Rescooped by Cristina Guil from Public Relations & Social Media Insight
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2014 will be the year of brand journalism

2014 will be the year of brand journalism | Comunity manager | Scoop.it

This is what leads me to conclude that 2014 will be the year of brand journalism....

 

As content marketers struggle to keep up with the demands of creating content all the time that’s high quality, increasingly they’ll look to professionals who can maintain that pace without breaking a sweat – journalists.

 

Brands are also realizing that they must capture their audiences’ attention, that they must take responsibility for the creation and maintenance of those audiences. Relying on the traditional media to do so at a time when traditional media is declining is folly at best....


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Jeff Domansky's curator insight, November 14, 2013 9:23 AM

No surprise as brand journalism momentum grows.

Sara Ortega's curator insight, December 1, 2013 3:29 PM

As newsrooms continue to cut staff, major journalists are leaving news for corporations like NYT tech columnist David Pogue for Yahoo.

 

So what does this mean for corporations?

 

-You are a media company and a publisher.  If you’re looking to start branded journalism make sure it to do it right.

-Get comfortable with the tools of a publisher.  Use focus groups to text out tools and platforms.

-Consider hiring actual journalists or freelancers to develop great content.  

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Adobe Social Gets Updated, Lets You Post To Sina Weibo

Adobe Social Gets Updated, Lets You Post To Sina Weibo | Comunity manager | Scoop.it
Adobe's social marketing platform has been expanded to include integration with China's Twitter-like microblogging platform Sina Weibo.
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10 surprising social media statistics that might make you rethink your social strategy

10 surprising social media statistics that might make you rethink your social strategy | Comunity manager | Scoop.it

Social media is changing faster than ever, as if that wasn’t something everyone already knew!If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media....


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Chris Decroix's curator insight, November 14, 2013 5:20 AM

Indeed very interesting stats to be taken into account when implementing social media strategy

Kristy Schnabel's curator insight, November 14, 2013 1:05 PM

Love this post. Every headline made me go "wow."

Annika McGinley's curator insight, November 17, 2013 10:41 PM

No surprise to me on  the stats on older users - a slower intro perhaps, but social media is just so much fun!

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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

How a Winery Uses Social Media to Increase Sales and Brand Loyalty | Comunity manager | Scoop.it

Excellent case study on how a Napa Valley winery hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.How can wineries use social media to increase sales when the law prohibits them from giving away product samples?Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty....


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Jeff Domansky's curator insight, November 14, 2013 1:36 AM

Excellent social marketing case study filled with practical inside and useful social media tips.