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50 Instagram Marketing Ideas

50 Instagram Marketing Ideas | comunicologos | Scoop.it

Since a picture is worth a thousand words, these creative Instagram marketing ideas are a fantastic way for brands to share stories with consumers, especially as sharing on social media becomes more oriented towards strong visuals over text. Even though attention spans are short, Instagram by nature is a fast way to grab someone's attention, whether it's in photo or video format. Some of these creative uses of Instagram include taking advantage of the grid view on a mobile device to create collages, flipbook-style animations, app-based shops, auctions or even an elaborate interactive choose-your-own-adventure experience. There's quite a range in how easy or complex it would be to put together these campaigns, but with a little creative thinking, there are plenty of ways to promote a product or service on any budget, which is part of the beauty of social media—plus, there's always the chance that a campaign could go absolutely viral....


Via Jeff Domansky
Comunicologos.com's insight:

Instagram Marketing

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Jeff Domansky's curator insight, July 20, 2014 12:57 AM

Useful social marketing ideas for Instagram.

Angelina's curator insight, July 22, 2014 11:52 AM

This article further supports Jason Park's article that creative and eye catching photos and videos can attract consumers' attention in Instagram. Therefore attracting more potential customers for brands. Content sharing on social media is more oriented towards strong visuals over texts and given that people's attention span is short, Instagram is the best platform to grab consumers attention. The advancement in technology has promoted the rise in more user friendly video-agram and photo editing apps to increase the usefulness of Instagram #marketingtrends

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Comentario en Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? por Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? | Cristina Guadalupe

Comentario en Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? por Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? | Cristina Guadalupe | comunicologos | Scoop.it
[…] a través de Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? — juandon. Innovación y conocimi… […]
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Cómo usar hashtags en Twitter, Facebook e Instagram

Cómo usar hashtags en Twitter, Facebook e Instagram | comunicologos | Scoop.it
Aprende qué es un hashtag, por qué y cómo funciona en Twitter, Facebook e Instagram.
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Los 19 mejores blogs de marketing digital en español

Los 19 mejores blogs de marketing digital en español | comunicologos | Scoop.it
Aquí tienes un listado de los blogs de cabecera para el equipo de We Are Marketing.
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Twitter still beats Snapchat despite trailing in daily users

Twitter still beats Snapchat despite trailing in daily users | comunicologos | Scoop.it

Snapchat's daily user base grew by an estimated 36% since December 2015, at which time reports said it had 110 million DAU. Twitter does not officially break out its DAU numbers, but its monthly active user (MAU) numbers have been stagnating in the last year. In the first quarter of 2016, Twitter's user base grew just 3% YoY.

Despite this, Twitter still has two significant advantages over Snapchat.

First, Twitter's users engage with content, which is critical for publishers. Approximately 59% of Twitter users go to the social media platform for news content, according to new research from Pew. Users also engage with brands' content through Twitter. Coca-Cola, for example, has three million followers.

Snapchat users, on the other hand, primarily use the service for private communication with their friends and family. In fact, 71% of users only access the app in order to send photo and video chats to their peers, according to a Defy Media and variety survey....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 4, 4:32 PM

Taking a second look at Twitter vs Snapchat and why Twitter is still important for marketers.

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The SoDA Report (Volume 1, 2016); 2016-17 Forecast

In this volume of our biannual trend publication, we explore the theme of Evolution. Agencies, consultancies, brands and other industry thought leaders largely agree that 2016 is shaping up to be an evolve- or-die year. Or, to put a positive spin on it, we might say it’s a year to thrive through intelligent adaptation. While some agencies are going the way of the dinosaur, a forward-thinking cross-section of shops are reporting increased revenues and profits by partnering with clients in new and innovative ways, by bringing their own IP to market and more.

 

Other industry players need to evolve as major shifts in the way consumers use technology, consume media and engage with the world around them are forcing massive changes.

 

Throughout the 2016 editions of The SoDA Report, we’ll explore top trends and behaviors that leading practitioners in our industry won’t be able to ignore as the year unfolds, and we’ll cast a spotlight on brands, agencies and individuals who are flourishing in this environment. Within Modern Marketer, Industry Insider and via our Digital Outlook Study (conducted in partnership with Forrester Research for the first time), we’ll also explore how the landscape of creativity and the modus operandi for agency-client relationships are shifting in radical ways.

 

Spurred by rapidly changing consumer expectations and behaviors, agency-client partnerships are expanding in incredibly exciting ways beyond the marketing realm to include business strategy, R&D, product development and customer service. We are so proud of the growth and development of The SoDA Report over the past year.


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Jeff Domansky's curator insight, June 4, 11:42 PM

The annual SoDA Report looks at the digital marketing Outlook for 2016 and provides a 2017 forecast as well as a snapshot of client-agency relationships. recommended reading for digital agencies and marketers. 9/10

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10 marcas famosas y el significado de su nombre

10 marcas famosas y el significado de su nombre | comunicologos | Scoop.it
Las firmas dedican parte importante de su proceso de formación a crear un nombre de marca fácil de memorizar, coherente con con sus valores e identidad.
The post 10 marcas famosas y el significado de su nombre appeared first on Revista Merca2.0.
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Para fidelizar a los clientes de redes sociales es esencial la escucha activa

Para fidelizar a los clientes de redes sociales es esencial la escucha activa | comunicologos | Scoop.it
Si hasta hace pocas décadas la fidelización de los clientes se basaba en la relación cara a cara que se tenía con ellos, en la era digital, la cercanía puede lograrse a través de las interacciones en redes sociales, donde los usuarios que se...
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16 of the Best Website Homepage Design Examples

16 of the Best Website Homepage Design Examples | comunicologos | Scoop.it

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.


For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.


That's right -- unfortunately, a lot of people still judge a book by its cover.What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 26, 12:23 PM

Browse through these excellent website homepage design examples to get inspiration for your own homepage design strategy.

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10 canales de Youtube imprescindibles sobre marketing digital

10 canales de Youtube imprescindibles sobre marketing digital | comunicologos | Scoop.it
10 canales de Youtube imprescindibles sobre marketing digital
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Qué es y qué hacer durante una crisis en Social Media

Qué es y qué hacer durante una crisis en Social Media | comunicologos | Scoop.it
Qué es y qué hacer durante una crisis en Social Media
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20 Herramientas de Curación de contenidos imprescindibles

20 Herramientas de Curación de contenidos imprescindibles | comunicologos | Scoop.it
Las mejores y más útiles herramientas de Curacion de contenidos para tu día a día en Marketing Online. ¿Qués la curación de contenidos y el content curator?
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Cómo conseguir más engagement en las Redes Sociales 

Cómo conseguir más engagement en las Redes Sociales  | comunicologos | Scoop.it
¿Quieres mejorar o aumentar el engagement en tus Redes Sociales? Toma nota de estos consejos y recomendaciones para multiplicar tu engagement desde ya.
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Cómo Construir un Negocio Online desde cero utilizando el Método Lean Startup

Cómo Construir un Negocio Online desde cero utilizando el Método Lean Startup | comunicologos | Scoop.it
Quiero compartir mi experiencia como emprendedor. Cómo logré crear mi propio negocio en Internet aplicando la metodología Lean Startup.
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¿Qué es el content curation?

¿Qué es el content curation? | comunicologos | Scoop.it
Conoce qué es el content curation, cuáles son sus principales ventajas y las principales herramientas.
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9 recomendaciones para un buen servicio de atención al cliente en redes sociales

9 recomendaciones para un buen servicio de atención al cliente en redes sociales | comunicologos | Scoop.it
Las compañías están implantando sus servicios a través de los nuevos canales de comunicación digitales para establecer un diálogo directo con los consumidores, ya que éstos cada vez demandando más experiencias personalizadas a través de puntos de ...
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Blog.[cumClavis]: Hacia una arquitectura del aprendizaje: el papel de los profesionales de la formación

Blog.[cumClavis]: Hacia una arquitectura del aprendizaje: el papel de los profesionales de la formación | comunicologos | Scoop.it
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Instagram Algorithm: How Marketers Should Alter Their Strategy

Instagram Algorithm: How Marketers Should Alter Their Strategy | comunicologos | Scoop.it
Social Media Marketing Podcast 199. In this episode Sue B. Zimmerman explores how marketers should respond to the Instagram Algorithm.
Via Brian Yanish - MarketingHits.com
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Frederico Neiva's curator insight, June 7, 8:36 AM
This is really valuable information to your Instagram Strategy
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3 Hidden Neuroscience Tricks Behind Instagram’s New Logo

3 Hidden Neuroscience Tricks Behind Instagram’s New Logo | comunicologos | Scoop.it

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds.

Logos, particularly those of mega-popular apps like Instagram, become a familiar part of our lives. Changing them carries the risk of losing all that mental goodwill. Giants of the web don’t have physical presence, like shop fronts; their logos and visual look have to do all the work. They have to appeal to us, be comfortable to look at, and emotionally engage us. To get that level of global appeal, with a design that might have to last years, it’s not enough that a logo just appeals to us consciously—it must also have appeal to our subconscious minds11. 


Via Brian Yanish - MarketingHits.com
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¿Por qué las marcas están publicando más que nunca en Facebook?

¿Por qué las marcas están publicando más que nunca en Facebook? | comunicologos | Scoop.it
Las redes sociales se han convertido en una parte fundamental de la estrategia de comunicación de las empresas pero también en una parte que genera ciertos problemas. Facebook fue un
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Averigua todo lo que Google sabe de ti

Averigua todo lo que Google sabe de ti | comunicologos | Scoop.it
Comprueba tú mismo en Google Maps cómo el gigante de internet tiene señalizados los puntos que has visitado.
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How to Use Facebook Messenger for Business #facebookmarketing

How to Use Facebook Messenger for Business #facebookmarketing | comunicologos | Scoop.it
Do your customers use Facebook Messenger? Discover how to connect and engage with customers using Facebook Messenger.
Via Brian Yanish - MarketingHits.com
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Alternativas a MailChimp para Email Marketing (I): Acumbamail

Alternativas a MailChimp para Email Marketing (I): Acumbamail | comunicologos | Scoop.it
¿Te gustaría conocer alternativas a MailChimp que te pueden resolver necesidades que no te cubre el gigante de email marketing?
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Aspectos legales del email marketing #infografia @andresmacariog

Aspectos legales del email marketing #infografia @andresmacariog | comunicologos | Scoop.it
El email marketing ha demostrado ser una herramienta de gran utilidad para muchos negocios generando nuevos clientes y manteniendo los actuales.
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¿Quieres acortar URLs? Los 10 mejores Acortadores de URL

¿Quieres acortar URLs? Los 10 mejores Acortadores de URL | comunicologos | Scoop.it
¿Sabes cómo puedes acortar URL?  En este post encontrarás los 10 mejores y más fiables acortadores URL del mercado, con sus características y funciones. 
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Qué es un Community Manager, qué hace y funciones. GUÍA

Qué es un Community Manager, qué hace y funciones. GUÍA | comunicologos | Scoop.it
Conviértete en un gran Community Manager ✓ Encuentra sus principales Funciones y cómo sería el ✚ Perfil Ideal ✚ del Community Manager que gestiona las Redes
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