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Collective Intelligence and practice-based Innovation: An idea evaluation method based on Collective Intelligence

Collective Intelligence and practice-based Innovation: An idea evaluation method based on Collective Intelligence | comunicologos | Scoop.it

Users and customers are becoming increasingly important sources of knowledge due to changes ininnovation policies and paradigms. Simultaneously innovation is becoming more of a networking activity. New methods are needed for processing information and ideas coming from multiple sources more effectively.


For example, the whole personnel of an organisation are seen as a great potential for innovation. The recent development of communication technologies such as the Internet has increased interest towards the multidisciplinary field of collective intelligence. To investigate the possibilities of collective intelligence, the nest-site selection process of honey bees was used asmodel for an idea evaluation tool, a prototype of which was then tested in a case organisation.


The results were promising; the prototype was able to evaluate ideas effectively, and it was highly accepted in the organisation.


Via Gust MEES
Comunicologos.com's insight:

Colletive Intelligence

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Gust MEES's curator insight, April 26, 2014 10:57 PM


The results were promising; the prototype was able to evaluate ideas effectively, and it was highly accepted in the organisation.

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Revistas online: un viaje en el tiempo desde el archivo de Internet hasta las apps para tablet

Revistas online: un viaje en el tiempo desde el archivo de Internet hasta las apps para tablet | comunicologos | Scoop.it
El Internet Archive es conocido sobre todo por su sección de Wayback Machine, una especie de máquina del tiempo que puedes usar para ver cóm
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Qué no es un Comunity Manager ¿Lo tienes claro?

Qué no es un Comunity Manager ¿Lo tienes claro? | comunicologos | Scoop.it
Qué no es un Comunity Manager ¿Tienes claro lo que no es? Un artículo con las especializaciones del Community Manager, sus funciones y objetivos principales
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Lista de 30 Redes Sociales más usadas en Marketing Online

Lista de 30 Redes Sociales más usadas en Marketing Online | comunicologos | Scoop.it
Selección de las 30 Redes Sociales más utilizadas por los usuarios y, por tanto, más interesantes para las marcas, las empresas y el Marketing Online.
Comunicologos.com's insight:
Marketing On Line
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40 herramientas para Social Media y Marketing Online #infografia

40 herramientas para Social Media y Marketing Online #infografia | comunicologos | Scoop.it
Una extraordinaria selección con las mejores herramientas para Social Media y Marketing Online. Un total de 40 utilidades o herramientas.

Via Sonina Darder
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Cómo innovar en Employer Branding: caso L’Oreal | El blog de Mujeres Consejeras

Cómo innovar en Employer Branding: caso L’Oreal | El blog de Mujeres Consejeras | comunicologos | Scoop.it
“Sólo un 37% de empresas en España está desarrollando iniciativas de Employer Branding en el ámbito digital” ¿Cómo innovar en Employer Branding?
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¿Relaciones públicas o comunicación corporativa?

¿Relaciones públicas o comunicación corporativa? | comunicologos | Scoop.it
¿Cómo ha evolucionado el interés por "relaciones públicas" y "comunicación corporativa" en los últimos años? ¿Qué búsqueda es más habitual en Google?
Comunicologos.com's insight:
RRPP o Comunicación Corporativa
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5 Free Alternatives to Must-Have Freelance Tools | The Freelancer, by Contently

Those monthly costs can add up. Freelancers in particular can spend a small fortune shilling out for monthly software subscriptions since they need so many tools for their careers, subscriptions that full-time employers regularly cover.

But the great thing about the Internet is that there’s almost always a free version of software out there, whether it’s for expensive subscription services, project management programs, or email service providers. Replacing those paid tools with free ones can be a great way to save money without sacrificing productivity.

With that in mind, here are five free alternatives to the tools you might be paying for each month.

Via Jeff Domansky
Comunicologos.com's insight:

Five free tools that are useful for freelancers, consultants and small business.

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Angela Watkins's curator insight, March 8, 2:35 AM

Five free tools that are useful for freelancers, consultants and small business.

Antonio Ormachea's curator insight, March 9, 12:05 PM

Five free tools that are useful for freelancers, consultants and small business.

Patricia Delfer's curator insight, March 9, 6:06 PM

Five free tools that are useful for freelancers, consultants and small business.

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The Best Copywriters Offer Great Copywriting Secrets

The Best Copywriters Offer Great Copywriting Secrets | comunicologos | Scoop.it
More than 20 of the best copywriters and content marketers share their thoughts on the essential ingredient of great copywriting.

Via Brian Yanish - MarketingHits.com
Comunicologos.com's insight:
Contenidos
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¿Qué habilidades tiene que tener un candidato de una agencia de comunicación?

¿Qué habilidades tiene que tener un candidato de una agencia de comunicación? | comunicologos | Scoop.it

Según Mayte Gonzalez-Gil, codirectora del Programa Superior en Consultoría de Comunicación y Relaciones Públicas (PSCRP) de la Escuela Internacional d...

Comunicologos.com's insight:

Habilidades de un candidato de una agencia de comunicación

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Imagining Snapchat’s Future

Imagining Snapchat’s Future | comunicologos | Scoop.it

Snapchat could be used by over 1 billion daily active users in time and substantially accelerate how many videos and photos people share and consume. But there’s more to be done and questions to be answered.

Even Twitter’s massive growth excitement for years was characterized by the challenge of finding mass sustained appeal — “Why say what I had for lunch?” Now, Snapchat’s massive growth with millions of passionate users is characterized by some persistent user misunderstanding of Snapchat use cases — some ask, “Why show something I did if it gets deleted?” And there are unexplored adaptations to broaden the appeal of Snapchat Stories and strengthen chat....


Via Jeff Domansky
Comunicologos.com's insight:

Snapchat

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Jeff Domansky's curator insight, February 14, 6:58 PM

Whither Snapchat?

Marco Favero's curator insight, February 15, 8:51 AM

aggiungi la tua intuizione ...

Tommy Donovan's curator insight, February 15, 4:56 PM

When Snapchat was first created, it had only one real purpose, for friends to send pictures and videos to each other only to be deleted after viewing them. That was their one purpose and they executed this very well. The demand for more add-ons and updates soon were asked because of the potential Snapchat held. Investors and stakeholders saw potential growth in the app and quickly began to experiment with options in the hopes of growing the app into a necessary social media port. Today, Snapchat is used worldwide not only as cute way to send pictures to your friends, but it is now used as an information hub for the users worldwide. 

            In May 2015, Snapchat had 2 billion daily views by users. In eight short months, Snapchat’s daily active views grew to 7 billion.  Snapchat uses a different type of marketing, one where they first ask themselves “what do the viewers want?” and they make decisions based off that. They launched their “fullscreen” operation, where Snapchat takes up the whole screen; instead of the user taking time to size the picture to fit the screen, the app automatically does it for you. This engages the user into easily using their orientation and makes it become familiar from the first time the app is launched. 

The thought people have when determining the next step in development of the software is the basic function of the app. In other words, how to make the app more users friendly and easier to understand. Some of these ideas generated include the “non-touch video” to take videos without holding down the middle button on the screen, or even having two buttons, one for picture and one for video. Another generated idea for user friendliness is creating a lineup for the stories you wish to see. Instead of clicking on each individual person to view their story, this would allow you to create a playlist for the order of stories you wish to watch.

            A major aspect of Snapchat that will soon be fixed is the issue with their stories. Soon, you will be able to prioritize who is in your story, so as not to have to scroll through your whole story chart to find the specific person you are looking for. There will also be an option to send to specific groups on story and not your entire friends list. This is an idea that should have been implemented many updates ago.

Snapchat has a lot of room for growth due to the fact that there is so much potential for any and all technology apps. Many people on Snapchat, including myself, now use the app for more than sharing pictures and videos with friends. Snapchat is now used as an information port for news media, travel societies, and general places advertising their paradises. All these will have temporary accounts on Snapchat that are automatically on everyone users page for all to see it. This is a very quick and easy way to blast information to the 7 billion views worldwide each day.

Snapchat has serious potential to become a major app in the forefront of this technological advancement and they should take steps in becoming the priority to hold their place at the front of this movement.

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Superherores, auténticos expertos en marketing y marca personal

Superherores, auténticos expertos en marketing y marca personal | comunicologos | Scoop.it
Puede que no se sigan las películas de superhéroes ni los cómics que protagonizan. Puede que no se sienta mucho interés por ellos y que las historias que protagonizan estén en los puntos...
Comunicologos.com's insight:

Super Heros y Branding Personal

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¿Qué podemos aprender sobre branding del mercado legal de la marihuana?

¿Qué podemos aprender sobre branding del mercado legal de la marihuana? | comunicologos | Scoop.it
El mercado legal de marihuana generará ventas durante este año por 6 mil 700 millones de dólares en Estados Unidos cifra que podría aumentar a 22 mil millones en 2020 cuando más estados de dicha nación...
Comunicologos.com's insight:

Branding

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‘Masterpost’ con todo sobre la labor del Community Manager

‘Masterpost’ con todo sobre la labor del Community Manager | comunicologos | Scoop.it
Es el Día del Community Manager, una figura que en los últimos años ha logrado establecerse entre las estrategias digitales de medios de comunicación, empresas y agencias de publicidad, justamente para ejecutar una serie...
Comunicologos.com's insight:

Masterpost Community Manager

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Consejos para afrontar una crisis de reputación online

Consejos para afrontar una crisis de reputación online | comunicologos | Scoop.it
Te damos algunas claves y consejos para afrontar y superar una crisis de reputación online independientemente de si el instigador del incendio tiene razón o no.
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Ejemplo de Plan de Marketing Online para empresa: 35 ideas

Ejemplo de Plan de Marketing Online para empresa: 35 ideas | comunicologos | Scoop.it
Te mostramos un modelo de Plan de Marketing Online y Social Media Plan para una empresa real. 35 ideas de marketing para desarrollar las mejores estrategias.
Comunicologos.com's insight:
Plan de Marketing Online y Social Media
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Claves y estrategias para tener éxito y no fracasar en una campaña de crowdfunding (Caso real)

Claves y estrategias para tener éxito y no fracasar en una campaña de crowdfunding (Caso real) | comunicologos | Scoop.it
Me gustaría comenzar comentándote cómo empezó la idea de lanzar mi décimo libro mediante una campaña de crowdfunding y porqué usé este método de
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crowdfunding
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Resume tu CV editando esta infografía

Resume tu CV editando esta infografía | comunicologos | Scoop.it
Kevin Cdnc es un diseñador gráfico freelance ubicado en París, Francia. Esta especializado en ilustración y branding, y en su cuenta de Dribbble siempre comparte sus proyectos para empresas o los personales.
Comunicologos.com's insight:
Diseño de CVs
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8 factores en el desarrollo de comunidades digitales

8 factores en el desarrollo de comunidades digitales | comunicologos | Scoop.it
Estos 8 factores son claves esenciales en el modelo de crecimiento, y forman parte de una metodología que ayuda a comprender internamente la evolución de una organización; y cuales son las rutas en las cuales debemos enfocarnos...
Comunicologos.com's insight:
Comunidades Digitales
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Comunicación interna en la pyme: pasos previos

Comunicación interna en la pyme: pasos previos | comunicologos | Scoop.it
Un primer paso en la comunicación interna es gestionar la información con eficiencia.
Comunicologos.com's insight:
Comunicación Interna Pymes
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A 15-Point Checklist for Outsourcing Your Content Creation

A 15-Point Checklist for Outsourcing Your Content Creation | comunicologos | Scoop.it

Does your blog have enough quality content?


 


There’s a good chance it doesn’t.


 


Don’t worry, you’re not alone. According to the Content Marketing Institute, over 50% of marketers say that the biggest challenge they face is creating enough engaging content.


 


Via Brian Yanish - MarketingHits.com
Comunicologos.com's insight:
Contenidos
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El poder del Branding - Soy Marketing

El poder del Branding - Soy Marketing | comunicologos | Scoop.it
Desde que Disney compró los derechos de Star Wars y lanzaron, “El Despertar de la Fuerza”, no han descansado para nada con la comercialización.
Comunicologos.com's insight:

Marketing Star Wars

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A Guide to Influencer Marketing In The Digital Age #Infographic

A Guide to Influencer Marketing In The Digital Age #Infographic | comunicologos | Scoop.it
When marketing, especially in regards to digital marketing, an influencer can be a huge time saver. They traditionally have a huge social media following, authority in the community and influence over their followers and fans.

Via Brian Yanish - MarketingHits.com
Comunicologos.com's insight:

Digital  Influencer Marketing

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Big data privacy must be fixed before the revolution can begin | Digital CitiZENship | eSkills

Big data privacy must be fixed before the revolution can begin | Digital CitiZENship | eSkills | comunicologos | Scoop.it


There won't be a 'big data revolution' until the public can be reassured that their data won't be misused.

 

 

Big data is an asset which can create tens of thousands of jobs and generate hundreds of billions for the economy, but the opportunity can't be taken until concerns about privacy and security have been overcome.

 

 

The Power of IoT and Big Data

We delve into where IoT will have the biggest impact and what it means for the future of big data analytics.

Read More

 

That's according to the newly released The Big Data Dilemmareport which is based on evidence from technologists, open data enthusiasts, medical research organisations and privacy campaigners.

 

Learn more:

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Big+Data...

 



Via Gust MEES
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Gust MEES's curator insight, February 15, 2:07 PM

There won't be a 'big data revolution' until the public can be reassured that their data won't be misused.



Big data is an asset which can create tens of thousands of jobs and generate hundreds of billions for the economy, but the opportunity can't be taken until concerns about privacy and security have been overcome.


The Power of IoT and Big Data

We delve into where IoT will have the biggest impact and what it means for the future of big data analytics.


That's according to the newly released The Big Data Dilemmareport which is based on evidence from technologists, open data enthusiasts, medical research organisations and privacy campaigners.


Learn more:


https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Big+Data...


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El branding: Aplicación publicitaria del efecto mariposa - Roastbrief

El branding: Aplicación publicitaria del efecto mariposa - Roastbrief | comunicologos | Scoop.it
Durante el proceso de creación y construcción de una marca deben tenerse en cuenta diferentes aspectos que van mucho más allá de la creación de un logo con forma y colores bonitos, pues solo una correcta...
Comunicologos.com's insight:

branding

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El arte de nombrar las cosas es todo un arte

El arte de nombrar las cosas es todo un arte | comunicologos | Scoop.it

El arte de nombrar las cosas es todo un arte.  O no. Hace unas semanas escuchando a un ponente en un evento sobre branding, conocí la historia de un poeta y nombrador llamado Fernando Beltrán.

Comunicologos.com's insight:

Naming

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