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Content Curation in the classroom: Scoop.it interview at the Ohio University

nicación 2A class from Ohio University's social media certificate program called Content Curation skyped with the CEO & Co-Founder of Scoop.it, a social curation site. Students live-tweeted to capture the advice and inspiration from Scoop.it CEO & Co-Founder, uillaume Decugis.


Via Scoop.it
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Content Curation in the classroom
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GwynethJones's curator insight, July 31, 2014 12:50 PM

Scoopit is my #1 Content Curation destination!

Mirta Liliana Filgueira's curator insight, July 31, 2014 11:48 PM

Curaduría de contenidos en el aula.

Morgane Chevalier, PMP's curator insight, August 1, 2014 12:19 AM

Je l'enseigne en formation continue de mon côté :-)

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La comunicación de Marketing Digital #infografia #infographic #marketing

La comunicación de Marketing Digital #infografia #infographic #marketing | comunicologos | Scoop.it
Hola: Una infografía sobre La comunicación de Marketing Digital. Un saludo
Comunicologos.com's insight:

Marketing Digital

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Top Comunicación - Los mejores vídeos de comunicación de crisis

Top Comunicación - Los mejores vídeos de comunicación de crisis | comunicologos | Scoop.it
Los mejores vídeos de comunicación de crisis
Comunicologos.com's insight:

Videos de Comunicación de Crisis

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Comunicologos.com's curator insight, May 17, 2:35 PM

Videos de Comunicación de Crisis

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Comunicólogos

Comunicólogos | comunicologos | Scoop.it
Comunicólogos, by Comunicólogos: Ciencias de la Comunicación Social Aplicadas a la Gestión en las Organizaciones.
Comunicologos.com's insight:

Comunicólogos Newsletter

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7 Instagram Mistakes Social Media Managers Should Avoid

7 Instagram Mistakes Social Media Managers Should Avoid | comunicologos | Scoop.it
Instagram has quickly gone from new shoes and new friends to include new products and new businesses. With over 300 million users, it’s not surprising that companies are flocking in droves to the visual platform. Although mostly welcome on Instagram, nobody wants a feed clogged with corporate images and obnoxious advertisements. To maintain and grow Instagram’s value, brands have to make sure they’re not ruining it for the rest of us by making careless blunders or missing the mark with their images and practices. There’s nothing worse than coming off as clueless when your potential audience is heavily composed of 16–24 year olds.

Via Brian Yanish - MarketingHits.com
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Instagram Management

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Comunicación de crisis (II): Empresas al borde del abismo en 2015

Comunicación de crisis (II):  Empresas al borde del abismo en 2015 | comunicologos | Scoop.it
Seguimos con el repaso a algunas de las situaciones más difíciles a las que se han tenido que enfrentar las empresas en los últimos meses.
Comunicologos.com's insight:

Casos de Comunicación de Crisis

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Alma Elena Gutierrez Leyton Comunicación Institucional 2020 - YouTube

Entrevista a Alma Elena Gutiérrez Leyton - Doctora en Ciencias Política y Sociales con especialidad en Comunicación Profesora - Investigadora Experta en Méto...
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Comunicación Institucional 2020

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Measuring the Impact of Your Content Marketing

Measuring the Impact of Your Content Marketing | comunicologos | Scoop.it
Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns.This issue is apparent when taking into consideration that 60% of B2B marketers are still using web traffic to gauge the performance of their content marketing. Web traffic can certainly be an important metric to your overall business goals, but, it is only one of many elements to consider when measuring the impact of your contentmarketing efforts and shouldn’t be the sole indicator of success.
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Content Marketing

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Responsabilidad Social y Comunicación Corporativa: aproximaciones para la construcción de una ventaja competitiva

Responsabilidad Social y Comunicación Corporativa: aproximaciones para la construcción de una ventaja competitiva | comunicologos | Scoop.it
La importancia y la presencia globlalizada de la Responsabilidad Social, se debe a su aplicación estratégica y visionaria para la construcción de una ventaja c…
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Responsabilidad Social y Comunicación Corporativa

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La Comunicación Interna también afronta la reconversión digital

La Comunicación Interna también afronta la reconversión digital | comunicologos | Scoop.it
El Diagnóstico CI 2015, realizado entre 145 responsables del área de comunicación de diversas empresas, resalta que el avance de los medios digitales sobre los tradicionales también ha afectado al campo de la comunicación interna corporativa.
Comunicologos.com's insight:

Comunicación Interna Digital

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17 Content Marketing Templates, Checklists – Content Calendar Template

17 Content Marketing Templates, Checklists – Content Calendar Template | comunicologos | Scoop.it

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. 

 

To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Some of these are “oldies but goodies” that we included in the first list, and others are new. All are intended to simplify some part of the content marketing process — and all can be customized to your particular needs....


Via Jeff Domansky
Comunicologos.com's insight:

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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Mark E. Deschaine, PhD's curator insight, August 2, 6:39 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Digital Media & Science's curator insight, August 2, 2:56 PM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Pierre Conreaux's curator insight, August 4, 6:38 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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Comunicación interna y engagement con los trabajadores #infografia #infographic #rrhh

Comunicación interna y engagement con los trabajadores #infografia #infographic #rrhh | comunicologos | Scoop.it
Hola: Una infografía sobre comunicación interna y engagement con los trabajadores. Un saludo
Comunicologos.com's insight:

Comunicación Interna y Engagement

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Por qué la web de Carmena es una estrategia correcta de comunicación digital

Por qué la web de Carmena es una estrategia correcta de comunicación digital | comunicologos | Scoop.it
Explicamos por qué la polémica web de Carmena sí es un enfoque comunicación institucional correcta en la era digital
Comunicologos.com's insight:

Estrategias Web

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5 Ways to Use Social Media as a Networking Strategy

5 Ways to Use Social Media as a Networking Strategy | comunicologos | Scoop.it
Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated. But one area that’s frequently overlooked is its incredible networking ROI, especially for introverts who may eschew large, noisy professional gatherings. As an author, consultant, and business school professor, here are five ways I’ve personally used social media to enhance my networking and develop lasting professional relationships. 1. Conduct Interviews As I discuss in my book Stand Ou

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Comunicologos.com's insight:

Networking

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Gestión de la comunicación interna - Cómo dar el salto de operativo a estratégico

Animación elaborada para el curso "Gestión de la Comunicación Interna", del área de Extensión y Proyección Universitaria, de la Universidad de San Martín de ...
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Animación sobre Comunicación Interna

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Pasantía en EE.UU. para comunicólogos y periodistas

Pasantía en EE.UU. para comunicólogos y periodistas | comunicologos | Scoop.it
Si estudias periodismo o comunicación no dejes pasar la oportunidad de hacer una pasantía en el Centro Internacional para Periodistas.
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Pasantía en EEUU

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How to Achieve Explosive Growth on Pinterest #infographic

How to Achieve Explosive Growth on Pinterest #infographic | comunicologos | Scoop.it
Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.

Via Brian Yanish - MarketingHits.com
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Pinterest

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Agencias de RP, aliadas estratégicas de las ONGs - El Financiero

Agencias de RP, aliadas estratégicas de las ONGs - El Financiero | comunicologos | Scoop.it
Si una ONG tiene como objetivo ya sea mejorar su imagen o una mayor difusión de su causa, necesitará una estrategia de relaciones públicas, para la cual, las agencias pueden ofrecer la asesoría bajo diversos esquemas, como el pro bono.
Comunicologos.com's insight:

Comunicación y ONGs

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Los movimientos sociales en la era de la comunicación digital | www.contralinea.com.mx | Revista Contralínea

Los movimientos sociales en la era de la comunicación digital | www.contralinea.com.mx | Revista Contralínea | comunicologos | Scoop.it
Movimientos sociales, Movimiento, Social, Era, Comunicación, Digital, Jorge Riechmann, Francisco Fernández, Redes, Libertad, Introducción, Nuevos, Manuel Castells, Redes de indignación, Esperanza, Internet...
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Movimientos Sociales y Comunicación

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21 Time-Saving Pinterest Tools for Business and Marketers

21 Time-Saving Pinterest Tools for Business and Marketers | comunicologos | Scoop.it

If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools.


We’ve found time-saving tools for Twitter and Facebook and our daily social media marketing workflows. Now that we’ve turned. attention toward Pinterest, we’re excited to discover the best time-saving tools for pinning, analyzing, and image building, too.


Here are 21 of the ones that have caught our eye so far. We’d love to hear which ones you love!...


Via Jeff Domansky
Comunicologos.com's insight:

Pinterest Herramientas

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Jeff Domansky's curator insight, August 12, 1:51 AM

A complete list of the best Pinterest tools for small businesses and brands. Including image creation tools, website tools, and scheduling and management. Cool tools and recommended reading. 9/10

workmanowe's comment, August 16, 11:06 PM
Its really good :)
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5 Tools to improve your Social Media ROI (on a budget)

5 Tools to improve your Social Media ROI (on a budget) | comunicologos | Scoop.it

As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes.

 

So, how to measure ROI and how to enhance it?

 

The latter will surely depend on your own creativity and skills but before that you need to get a clearer picture through analytics. Google analytics is of course a good free tool used by everyone. Even Facebook and Twitter offer their own analytics nowadays. It can tell you the amount of traffic generated by your social channels. But for better planning you will need to know more.

 

So, here are a few additional tools to measure your social ROI and enhance the same. Most of them have free to use features with some advanced paid options....


Via Jeff Domansky
Comunicologos.com's insight:

Social Media ROI

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Jeff Domansky's curator insight, August 13, 3:07 AM

How to measure social media ROI and how to enhance it? Here are a few tools for the job.

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Comunicación digital: un reto estratégico

Comunicación digital: un reto estratégico | comunicologos | Scoop.it
Estudio "Hacia la digitalización, inevitable, del mundo corporativo" de Llorente & Cuenca sobre el nivel de digitalización de la comunicación en empresas.
Comunicologos.com's insight:

Comunicación Digital

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Comunicación interna y externa: las 9 preguntas básicas

Comunicación interna y externa: las 9 preguntas básicas | comunicologos | Scoop.it
 Sobre el concepto de comunicación interna, acerca de sus responsabilidades y exigencias. Acerca de la prioridad de la comunicación interna y sus retos ante la tecnología 2.0. Sobre la necesidad de...
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Comunicación Externa e Interna

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Why Design Is Important for Content Marketing

Why Design Is Important for Content Marketing | comunicologos | Scoop.it
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.

Via Brian Yanish - MarketingHits.com
Comunicologos.com's insight:

Color, Diseño y Marketing de Contenidos

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Comunicación interna: Tus empleados son quienes mejor pueden proyectar la imagen y el mensaje de tu empresa - Amitzy

Comunicación interna: Tus empleados son quienes mejor pueden proyectar la imagen y el mensaje de tu empresa - Amitzy | comunicologos | Scoop.it
Un aspecto clave para mejorar los resultados de tu empresa es tener una buena comunicación interna. ¿Cómo te comunicas con tus empleados?
Comunicologos.com's insight:

Comunicación y Recursos Humanos

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16 of the Best Examples of Mobile-Friendly Website Design

16 of the Best Examples of Mobile-Friendly Website Design | comunicologos | Scoop.it

While some of the commotion was certainly a bit extreme, the update was a big deal, is a big deal, and will mean billions in revenue gained or lost in the coming years. This is especially true now that mobile search queries have already begun to surpass desktop.

 

Many brands across the globe have been working to improve their mobile website experiences. To help inspire your own mobile web design, the team here at Crayon has compiled 16 companies that are doing a great job with their mobile optimization. Let's take a look at the designs of their mobile websites and go over what makes them so great....


Via Jeff Domansky
Comunicologos.com's insight:

Mobile Design

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Guillermo Meza's curator insight, July 25, 9:35 PM

16 of the Best Examples of Mobile-Friendly Website Design

Wes Thomas's curator insight, July 31, 12:17 AM

Check out these 16 examples of mobile-friendly website designs to inspire your own mobile web design efforts.

Maurice Bretzfield's curator insight, August 3, 1:22 PM

Check out these 16 examples of mobile-friendly website designs to inspire your own mobile web design efforts.