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5 Easy Steps to Your Successful Social Media Marketing Strategy

5 Easy Steps to Your Successful Social Media Marketing Strategy | comunicologos | Scoop.it
5 Easy Steps to Your Successful Social Media Marketing Strategy:Most business houses appreciate the power of social media and its potential to promote (social media marketing strategy tips http://t.co/suB5ccijlb)...

Via Dr. Susan Bainbridge
Comunicologos.com's insight:

5 pasos para una estrategia exitosa de Social Media

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Graig Angarella's curator insight, February 26, 2:44 AM

I enjoyed reading this article, because it seemed to go hand-in-hand with what we have learned so far in class this semester. In different terms, it simply outlines a successful marketing plan. To start, it mentions clearly defining your objectives and business goals. As we have learned, this is important and should always be the first thing we do. In addition to stating we should monitor our progress, the article says that we should re-assess our strategy at regular intervals. This makes sense, because it would keep complacency from occurring. Next, and as we know, we should correctly identify our target audience, and then after that, we should make sure to target the right social media platforms. One thing that differs however, is that the article recommends creating a social media calendar. I liked that it had mentioned identifying the best marketing channels as well to reach out in the best way possible to consumers. Lastly, step five discussed the Unique Selling Proposition (USP), and it's importance in social media marketing. The USP (which I just learned about today) is the crucial feature or set of features that sets your company apart from others in similar businesses. Overall, this article not only refreshed my memory towards a proper marketing plan, but also introduced new marketing tactics, that I could see becoming very useful for one's company.

Ivo Nový's curator insight, March 24, 7:31 AM

In any case before taking advantage of any social media network, clearly define your objectives and business goals..

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Factores clave en una crisis de comunicación

Factores clave en una crisis de comunicación | comunicologos | Scoop.it
En tan solo 2 minutos os contamos cuales son los factores clave a no olvidar en una crisis de comunicación: prevención, transparencia, públicos, canales...
Comunicologos.com's insight:

Comunicación de Crisis

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Los medios de comunicación en España surgidos tras la crisis #infografia #infographic

Los medios de comunicación en España surgidos tras la crisis #infografia #infographic | comunicologos | Scoop.it
Hola: Una infografía sobre los medios de comunicación en España surgidos tras la crisis. Vía Un saludo
Comunicologos.com's insight:

Nuevos Medios de Comunicación Postcrisis España

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5 practices to market your next event successfully online (Infographic)

5 practices to market your next event successfully online (Infographic) | comunicologos | Scoop.it
In this day and age, it is not enough to organize an event and wait for people to find you. If you want to draw the crowds, you have to reach out to them first. It's about marketing in a smart way.

Via Cendrine Marrouat - www.socialmediaslant.com
Comunicologos.com's insight:

Marketing On-line 5 Best Pratices

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¿Cómo elaborar una estrategia de comunicación interna 2.0? - PR Noticias (Comunicado de prensa)

¿Cómo elaborar una estrategia de comunicación interna 2.0? - PR Noticias (Comunicado de prensa) | comunicologos | Scoop.it
prnoticias da las claves de cómo elaborar una estrategia de comunicación interna 2.0?
Comunicologos.com's insight:

Estrategia de Comunicación Interna 2.0

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‘Lobbies’ fuera de control

‘Lobbies’ fuera de control | comunicologos | Scoop.it
La batalla de la varicela vuelve a poner de manifiesto la necesidad de regular los grupos de presión, como ocurre en EE UU

Via Carlos Penedo
Comunicologos.com's insight:

Lobbying

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How to Automate Social Sharing

How to Automate Social Sharing | comunicologos | Scoop.it
Imagine taking a week off at the beach while your social media profiles hummed along without missing a beat.

One of the greatest social media superpowers you hold—as an individual, a brand, or an agency—is the ability to control time. With the right tool, you can post into the future so that the next two days, two weeks, or even two months are taken care of, no matter where you happen to be.

Social media automation makes it possible to save time, stay flexible, and plan your online marketing strategy down to the very minute.

Via Brian Yanish - MarketingHits.com
Comunicologos.com's insight:

Automatizar Social Sharing

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Tecnología Applicada: 181 libros gratuitos de redes sociales, comunicación digital y web 2.0

Tecnología Applicada: 181 libros gratuitos de redes sociales, comunicación digital y web 2.0 | comunicologos | Scoop.it
Comparto esta lista de 181 libros con excelente contenido sobre redes sociales, web 2.0 y otra cantidad de temas relacionados con el quehacer en la web social. Se que los van saber utilizar y dar el crédito a sus autores.

Via Fernando de la Cruz Naranjo Grisales, Joaquín Zafra Ratia
Comunicologos.com's insight:

Libros Gratis Comunicación Digital

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Joaquín Zafra Ratia's curator insight, November 1, 4:05 PM

Interesante y gratis!!!

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Management: 7 errores que toda gerencia debe evitar en tiempos ... - Semana Económica

Management: 7 errores que toda gerencia debe evitar en tiempos ... - Semana Económica | comunicologos | Scoop.it
Decidir. Este es el verbo que mas veces al día conjuga un gerente. Cuando el auge económico cede paso a períodos de riesgo, equivocarse al gestionar se vuelve un pecado capital.
Comunicologos.com's insight:

Comunicación y Management

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How to Create Content That Drives Lots of Organic Traffic

How to Create Content That Drives Lots of Organic Traffic | comunicologos | Scoop.it
Have you ever wondered why some types of content generate lots of search traffic and others don’t?

I too was wondering about that, so I started to look for patterns and analyze competing blogs. What I found was interesting – so interesting that I decided to create an infographic to illustrate my findings.

If you want to generate more organic traffic from your content marketing efforts, follow the steps in the infographic below.

Via Jeff Domansky
Comunicologos.com's insight:

Content Manager

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Jeff Domansky's curator insight, November 2, 9:08 PM

Neil Patel offers tips on creating content to drive organic traffic. 

John Norman's curator insight, November 3, 3:03 PM

A very well researched article which I shall study more closely. 

Melanie Leszcynski's curator insight, November 3, 6:04 PM

This pertains to how to create more successful content, a key concept as a marketing professional. The more I can learn about this topic, the better I will be when trying to market to my own consumers. 

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Las empresas valoran cada vez más el potencial de las redes ... - Puro Marketing

Las empresas valoran cada vez más el potencial de las redes ... - Puro Marketing | comunicologos | Scoop.it
Las redes sociales son cada vez más importantes en el día a día de las empresas y son igualmente cada vez más valoradas...
Comunicologos.com's insight:

Socvial Media y ROI

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La comunicación, error fatal en la crisis del Ébola - Salud Ediciones

La comunicación, error fatal en la crisis del Ébola - Salud Ediciones | comunicologos | Scoop.it
Salud Ediciones
La comunicación, error fatal en la crisis del Ébola
Salud Ediciones
La comunicación de la crisis del ébola se convirtió en la epidemia del miedo debido a errores importantes en la comunicación pública.
Comunicologos.com's insight:

Comunicación de Crisis Ébola

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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | comunicologos | Scoop.it
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).

Via Dr. Susan Bainbridge
Comunicologos.com's insight:

Social Media y Pymes

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Paul A. Argenti aborda el papel de la comunicación para lograr una reputación excelente en su nuevo libro

Paul A. Argenti aborda el papel de la comunicación para lograr una reputación excelente en su nuevo libro | comunicologos | Scoop.it
El profesor Paul A. Argenti profundiza en la importancia de la comunicación para construir una reputación excelente en su nueva obra 'Comunicación estratégica y su contribución a la reputación', que presentará este jueves en Madrid.. Noticias, última hora, vídeos y fotos de Servicios bancarios en lainformacion.com
Comunicologos.com's insight:

Comunicación y Management

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Maite Llopis (MCS): ‘La Comunicación corporativa ha de ser coherente con lo que hace la empresa’

Para leer la noticia completa, ve a: http://www.prnoticias.com/index.php/comunicacion/531/20136025 La directora de MCS Comunicación, Maite Llopis, cuenta en una entrevista a prnoticias cuáles...
Comunicologos.com's insight:

Comunicación Corporativa

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Las claves de la comunicación de crisis de Campofrío - PR Noticias (Comunicado de prensa)

Las claves de la comunicación de crisis de Campofrío - PR Noticias (Comunicado de prensa) | comunicologos | Scoop.it
prnoticias analiza la crisis de comunicación de Campofrio a raíz del incendio
Comunicologos.com's insight:

Comunicación de Crisis - Caso Campofrio

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Building a complete Tweet index via Twitter Blogs

Building a complete Tweet index  via Twitter Blogs | comunicologos | Scoop.it

Twitter announces that Twitter now indexes every public Tweet since 2006.

 

Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday human experiences and major historical events. Our search engine excelled at surfacing breaking news and events in real time, and our search index infrastructure reflected this strong emphasis on recency. But our long-standing goal has been to let people search through every Tweet ever published

.

This new infrastructure enables many use cases, providing comprehensive results for entire TV and sports seasons, conferences (#TEDGlobal), industry discussions (#MobilePayments), places, businesses and long-lived hashtag conversations across topics, such as #JapanEarthquake, #Election2012, #ScotlandDecides, #HongKong,#Ferguson and many more. This change will be rolling out to users over the next few days.


Via Brian Yanish - MarketingHits.com
Comunicologos.com's insight:

Twitter Blogs

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Cómo planificar la comunicación interna con estrategias de innovación -

Cómo planificar la comunicación interna con estrategias de innovación - | comunicologos | Scoop.it
Enfoque de comunicación interna para la innovación, para mejorar la gestión, el acceso a mejores ideas y la búsqueda de soluciones de manera cocreativa.
Comunicologos.com's insight:

Planificación y Comunicación Interna

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Timeline of the far future - Infographic

Timeline of the far future - Infographic | comunicologos | Scoop.it
What do we expect will happen in one thousand years time? Or one million years? Or even one billion? As our amazing timeline shows, there may be trouble ahead.

Via Ana Cristina Pratas, Jeff Domansky
Comunicologos.com's insight:

Infografía sobre el Futuro

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Patrick Frison Roche's curator insight, November 10, 6:00 AM

* WHAT WE READ *

 

Benjamin Labarthe-Piol's curator insight, November 12, 10:46 AM

Funny

Luc E. Morisset's curator insight, November 14, 10:19 AM

Until earth dies, it leaves us plenty of time to do what matters most…

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Lecciones de la Nasa para manejar crisis de comunicación

Lecciones de la Nasa para manejar crisis de comunicación | comunicologos | Scoop.it
La Nasa desplegó un inteligente modelo de comunicación para manejar la crisis creada por la explosión del cohete Antares.
Comunicologos.com's insight:

Gestión de Crisis

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Philip Kotler y sus 10 principios del nuevo marketing para adaptarse ... - iprofesional.com

Los consejos del padre de la mercadotecnia moderna para no perder la batalla contra los consumidores cada vez más hostiles a la publicidad
Comunicologos.com's insight:

Marketing

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5 claves para crear una marca con actitud

5 claves para crear una marca con actitud | comunicologos | Scoop.it
Las marcas no son solo logos ni símbolos o íconos, son la suma de todas las características tangibles e intangibles, que manejadas correctamente nos permiten generar valor e influencia.
Comunicologos.com's insight:

Branding

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El Observatorio de Branding señala el paso del Chief Marketing ... - PR Noticias (Comunicado de prensa)

El Observatorio de Branding señala el paso del Chief Marketing ... - PR Noticias (Comunicado de prensa) | comunicologos | Scoop.it
La cuarta edicición del'Observatorio de Branding', organizado por la Asociación de Marketing de España, que señala el paso del CMO al CCO.
Comunicologos.com's insight:

Branding

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10 estadísticas para animar a tu empresa al Mundo Digital #infografia #socialmedia

10 estadísticas para animar a tu empresa al Mundo Digital #infografia #socialmedia | comunicologos | Scoop.it
Hola: Una infografía con 10 estadísticas para animar a tu empresa al Mundo Digital. Infografía realizada con Piktochart. Un saludo
Comunicologos.com's insight:

Infografía Tendencias en Social Media

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10 Free Tools for Data Visualization - CodeCondo

10 Free Tools for Data Visualization - CodeCondo | comunicologos | Scoop.it

I think we’ve looked at the very essentials of data visualization, and the post from DB Friends is going to help you to avoid making common mistakes when it comes to visualizing your data. The tools in this post can definitely attract many opinions, so if you feel like you’ve got something to say – leave a comment and we’ll take it from there.


Via Jeff Domansky
Comunicologos.com's insight:

Data Visualization

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Jeff Domansky's curator insight, October 25, 10:45 AM

Here's a list of 10 free data visualization tools that are easy to use.

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Cómo llevan las empresas la transición de sus reportes de RSE ... - ComunicaRSE

Cómo llevan las empresas la transición de sus reportes de RSE ... - ComunicaRSE | comunicologos | Scoop.it
ComunicaRSE
Cómo llevan las empresas la transición de sus reportes de RSE ...
Comunicologos.com's insight:

RSE y el GRI

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