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5 Easy Steps to Your Successful Social Media Marketing Strategy

5 Easy Steps to Your Successful Social Media Marketing Strategy | comunicologos | Scoop.it
5 Easy Steps to Your Successful Social Media Marketing Strategy:Most business houses appreciate the power of social media and its potential to promote (social media marketing strategy tips http://t.co/suB5ccijlb)...

Via Dr. Susan Bainbridge
Comunicologos.com's insight:

5 pasos para una estrategia exitosa de Social Media

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Graig Angarella's curator insight, February 26, 2014 2:44 AM

I enjoyed reading this article, because it seemed to go hand-in-hand with what we have learned so far in class this semester. In different terms, it simply outlines a successful marketing plan. To start, it mentions clearly defining your objectives and business goals. As we have learned, this is important and should always be the first thing we do. In addition to stating we should monitor our progress, the article says that we should re-assess our strategy at regular intervals. This makes sense, because it would keep complacency from occurring. Next, and as we know, we should correctly identify our target audience, and then after that, we should make sure to target the right social media platforms. One thing that differs however, is that the article recommends creating a social media calendar. I liked that it had mentioned identifying the best marketing channels as well to reach out in the best way possible to consumers. Lastly, step five discussed the Unique Selling Proposition (USP), and it's importance in social media marketing. The USP (which I just learned about today) is the crucial feature or set of features that sets your company apart from others in similar businesses. Overall, this article not only refreshed my memory towards a proper marketing plan, but also introduced new marketing tactics, that I could see becoming very useful for one's company.

Ivo Nový's curator insight, March 24, 2014 7:31 AM

In any case before taking advantage of any social media network, clearly define your objectives and business goals..

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11 ejemplos de anuncios en Facebook que realmente funcionan (y por qué)

11 ejemplos de anuncios en Facebook que realmente funcionan (y por qué) | comunicologos | Scoop.it
Ejemplos de los mejores anuncios en Facebook y qué los hace eficaces.
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When Should You Switch Up Your Email Template?

When Should You Switch Up Your Email Template? | comunicologos | Scoop.it
I don’t mean to dim your summer glow, but let’s face it — the holidays are just around the corner.
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Cómo sacarle provecho a Facebook Ads

Cómo sacarle provecho a Facebook Ads | comunicologos | Scoop.it
Facebook Ads es una de las plataformas de publicidad online más efectivas. Pero si no lo dominas puedes perder mucho dinero. Descubre cómo sacarle provecho.
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Estrategia de Marketing de Atracción 2.0 (Inbound Marketing): Mega guía con videos, infografía y ebook

Estrategia de Marketing de Atracción 2.0 (Inbound Marketing): Mega guía con videos, infografía y ebook | comunicologos | Scoop.it
Qué es Marketing de Atracción (Inbound Marketing), los pasos necesarios para la implementación de una estrategia, dos videos del tema, una infografía y un
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Publicidad Online: Seis tips para tener anuncios efectivos en redes

Publicidad Online: Seis tips para tener anuncios efectivos en redes | comunicologos | Scoop.it
En una sociedad que avanza y crece a gran ritmo, la presencia online es una opción fundamental para las empresas.
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7 Ways Teachers Are Connecting and Collaborating Online

7 Ways Teachers Are Connecting and Collaborating Online | comunicologos | Scoop.it
By Carina Wong - Teachers are connecting and collaborating on online platforms like Teacher2Teacher to transform and improve their practice and profession.

Via Dr. Susan Bainbridge
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7 Tools for Visual Storytelling | Search Engine Journal

7 Tools for Visual Storytelling | Search Engine Journal | comunicologos | Scoop.it
Suffice it to say, images are a critical tool in the storytelling toolbox. So take a break from optimizing your keyword strategy for robots, and finding the perfect content voice for your brand, and smell some graphic roses with me. There are a ton of tools available to help you hone in your visual craft (and – bonus – a lot of them are FREE).

Via Jeff Domansky
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Jeff Domansky's curator insight, August 27, 11:34 PM

Katy Katz shares seven everyday tools for visual storytelling.

AchhiKhabre's comment, August 29, 3:32 AM
Please visit http://achhikhabre.com/ for inspirational, motivational and more positive news
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E-mail marketing. Casi todo lo que deberías saber. — Canal IP

E-mail marketing. Casi todo lo que deberías saber. — Canal IP | comunicologos | Scoop.it
El email marketing es una disciplina muy amplia que engloba diversas facetas a tener en cuenta para tener éxito en su integración en nuestra estrate
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How your old content can help with SEO

How your old content can help with SEO | comunicologos | Scoop.it
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
Via Brian Yanish - MarketingHits.com
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¿Qué es el content curation?

¿Qué es el content curation? | comunicologos | Scoop.it
Conoce qué es el content curation, cuáles son sus principales ventajas y las principales herramientas.
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9 recomendaciones para un buen servicio de atención al cliente en redes sociales

9 recomendaciones para un buen servicio de atención al cliente en redes sociales | comunicologos | Scoop.it
Las compañías están implantando sus servicios a través de los nuevos canales de comunicación digitales para establecer un diálogo directo con los consumidores, ya que éstos cada vez demandando más experiencias personalizadas a través de puntos de ...
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Blog.[cumClavis]: Hacia una arquitectura del aprendizaje: el papel de los profesionales de la formación

Blog.[cumClavis]: Hacia una arquitectura del aprendizaje: el papel de los profesionales de la formación | comunicologos | Scoop.it
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Instagram Algorithm: How Marketers Should Alter Their Strategy

Instagram Algorithm: How Marketers Should Alter Their Strategy | comunicologos | Scoop.it
Social Media Marketing Podcast 199. In this episode Sue B. Zimmerman explores how marketers should respond to the Instagram Algorithm.
Via Brian Yanish - MarketingHits.com
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Frederico Neiva's curator insight, June 7, 8:36 AM
This is really valuable information to your Instagram Strategy
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Cómo conseguir la certificación gratis de Google Adwords

Cómo conseguir la certificación gratis de Google Adwords | comunicologos | Scoop.it
Te contamos, paso a paso,, cómo hacerte con la certificación gratuita de Google Adwords y todos los beneficios que puedes obtener al poseerla para diseñar
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5 Content Marketing Lessons from David Ogilvy

5 Content Marketing Lessons from David Ogilvy | comunicologos | Scoop.it
David Ogilvy (1911­–1999) was a seminal figure in 20th century advertising.
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Los 70 mejores libros para docentes - Educación 3.0

Recopilación de 60 libros para docentes.
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Las 4 mejores herramientas de gestión de redes sociales de 2015

Las 4 mejores herramientas de gestión de redes sociales de 2015 | comunicologos | Scoop.it
¿Buscas la herramienta ideal para gestionar todas tus redes sociales?¿Quieres saber cuál es la mejor?
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Un algoritmo hecho para Instagram identifica a los usuarios deprimidos

Un algoritmo hecho para Instagram identifica a los usuarios deprimidos | comunicologos | Scoop.it
¿Recibes pocos "Me gusta" y en tus fotos predominan los tonos azules y grises? Cuidado, puede que te aceche la depresión.
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3 Steps for CEOs Eyeing Social Media Success #Infographic

3 Steps for CEOs Eyeing Social Media Success #Infographic | comunicologos | Scoop.it
So, the CEO of your company wants to dip his/her toes into the social media pool? MDG Advertising has three suggestions.

Via Brian Yanish - MarketingHits.com
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7 pasos para hacer un plan de social media [+Plantilla PPT y KEY]

7 pasos para hacer un plan de social media [+Plantilla PPT y KEY] | comunicologos | Scoop.it
Aprende qué pasos tienes que seguir para crear un plan de social media que funcione. Ofrecemos una plantilla de plan de social media en PPT y KEY.
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Free Images - Pixabay

Free Images - Pixabay | comunicologos | Scoop.it
Free images and videos you can use anywhere

All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications. Attribution is not required.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 10:54 PM

In my humble opinion, Pixabay is the single best free source for photos illustration images and video available. An outstanding resource and tool for bloggers, marketers, designers and more. Recommended highly. 10/10

Jeff Domansky's curator insight, July 29, 11:09 PM

In my humble opinion, Pixabay is the single best free source for photos illustration images and video available. An outstanding resource and tool for bloggers, marketers, designers and more. Recommended highly. 10/10

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Comentario en Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? por Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? | Cristina Guadalupe

Comentario en Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? por Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? | Cristina Guadalupe | comunicologos | Scoop.it
[…] a través de Competencias, ABP, Flipped Classroom… y el ¿cuarto elemento? — juandon. Innovación y conocimi… […]
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Cómo usar hashtags en Twitter, Facebook e Instagram

Cómo usar hashtags en Twitter, Facebook e Instagram | comunicologos | Scoop.it
Aprende qué es un hashtag, por qué y cómo funciona en Twitter, Facebook e Instagram.
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Los 19 mejores blogs de marketing digital en español

Los 19 mejores blogs de marketing digital en español | comunicologos | Scoop.it
Aquí tienes un listado de los blogs de cabecera para el equipo de We Are Marketing.
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Twitter still beats Snapchat despite trailing in daily users

Twitter still beats Snapchat despite trailing in daily users | comunicologos | Scoop.it

Snapchat's daily user base grew by an estimated 36% since December 2015, at which time reports said it had 110 million DAU. Twitter does not officially break out its DAU numbers, but its monthly active user (MAU) numbers have been stagnating in the last year. In the first quarter of 2016, Twitter's user base grew just 3% YoY.

Despite this, Twitter still has two significant advantages over Snapchat.

First, Twitter's users engage with content, which is critical for publishers. Approximately 59% of Twitter users go to the social media platform for news content, according to new research from Pew. Users also engage with brands' content through Twitter. Coca-Cola, for example, has three million followers.

Snapchat users, on the other hand, primarily use the service for private communication with their friends and family. In fact, 71% of users only access the app in order to send photo and video chats to their peers, according to a Defy Media and variety survey....


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Jeff Domansky's curator insight, June 4, 4:32 PM

Taking a second look at Twitter vs Snapchat and why Twitter is still important for marketers.