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The Science Behind Storytelling — and Why It Matters

The Science Behind Storytelling — and Why It Matters | comunicologos | Scoop.it

As presenters we want people to pay attention, be engaged and remember the message. The key to doing that? Science now says it involves storytelling: Stories stimulate emotions, which may be the key to better learning, attention, memory and decision making.

 


Via Andrea Zeitz
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Storytelling Science

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10 herramientas para analizar las visitas de una página web

10 herramientas para analizar las visitas de una página web | comunicologos | Scoop.it
Mejores herramientas para estimar o analizar el tráfico de visitas de cualquier página web o Blog. 7 Consejos muy útiles para aumentar el tráfico web.
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100 Libros de diseño Gráfico para Descargar Gratis en Formato PDF

100 Libros de diseño Gráfico para Descargar Gratis en Formato PDF | comunicologos | Scoop.it
100 libros de diseño gráfico para descargar gratis en PDF, dibujo y comunicación gráfica psicología del color historia del diseño gráfico manual de diseño.
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Link Building. Técnicas que usan los Profesionales SEO.

Link Building. Técnicas que usan los Profesionales SEO. | comunicologos | Scoop.it
Recopilación de algunos de los mejores SEOs donde muestran algunos trucos de link building que les funcionan y que resultados les da.
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How to Repurpose Videos Into Many Forms of Valuable Content

How to Repurpose Videos Into Many Forms of Valuable Content | comunicologos | Scoop.it
Want to create a wide range of content without a lot of effort?

Is it easier for you to create videos than the written word?

In this article, you’ll discover how to use video to produce up to eight different types of content for your business.

Via Brian Yanish - MarketingHits.com
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Crello: genial alternativa a Canva para crear online todo tipo de imágenes

Crello: genial alternativa a Canva para crear online todo tipo de imágenes | comunicologos | Scoop.it
Crello es una plataforma web gratuita, similar a Canva, para crear todo tipo de imágenes profesionales de forma rápida y sencilla.
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Entrevista | “Hoy no hay alternativa a las plataformas como Facebook”

Entrevista | “Hoy no hay alternativa a las plataformas como Facebook” | comunicologos | Scoop.it
Uno de los más destacados emprendedores e ideólogos de Internet defiende la utilidad del contenido viral en las redes sociales
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What’s Netflix’s next target now that it has beat cable companies in the US?

What’s Netflix’s next target now that it has beat cable companies in the US? | comunicologos | Scoop.it
Netflix reached 50.9 million subscribers in the US in the first quarter of 2017, passing cable television for the first time, with 48.6 million subscribers.
Via Brian Yanish - MarketingHits.com
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Why You Must Refocus Your Message on Problems Not Solutions | Duct Tape Marketing

Why You Must Refocus Your Message on Problems Not Solutions | Duct Tape Marketing | comunicologos | Scoop.it

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.


While the previous post kicked off the idea today’s post 1 of 5 Summer Restart is meant to get us down to business.


Ready to cover the five steps to restart your marketing plan for the year?


QOh, side note – I love summer – I embrace the heat and here in the Midwest the humidity – so since we are talking about restarting your plan as Summer kicks in I thought I would give this entire series a Summer motif. Thus the watermelon in the image above....


Via Jeff Domansky
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noisesely's comment, June 21, 2:06 AM

Cold...!!
Everett Bowes's comment, June 25, 11:36 PM
This was fantastic.
Everett Bowes's curator insight, June 25, 11:36 PM

John Jantsch says a mid-year restart can revive your marketing.

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Competencias del Community Manager que no son pocas

Competencias del Community Manager que no son pocas | comunicologos | Scoop.it
Una excelente infografia que nos muestra las competencias del Community Manager, tanto en el apartado personal como en el digital.
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Cómo diseñar un buen logotipo, características básicas

Cómo diseñar un buen logotipo, características básicas | comunicologos | Scoop.it
El logotipo bien diseñado es aquel que brinda valor a las compañías, ya que refleja los valores y la filosofía de éstas frente a sus clientes.
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Apple compartirá más datos con los anunciantes y creadores de podcasts

Apple compartirá más datos con los anunciantes y creadores de podcasts | comunicologos | Scoop.it
<p>Apple tiene sorpresas para los realizados de podcasts. La organización pronto permitirá a las personas que hacen podcasts aprender sobre los oyentes prefieren o ignoran.</p>
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¿Tiene futuro escribir a mano?

¿Tiene futuro escribir a mano? | comunicologos | Scoop.it
La eclosión de pantallas y dispositivos táctiles amenaza con extinguir el viejo arte de escribir con bolígrafo, lápiz o pluma. ¿Qué consecuencias tendría?
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A Complete Guide to Hashtag Analytics

A Complete Guide to Hashtag Analytics | comunicologos | Scoop.it

Tracking social media activity is a herculean task for a company, even in the earliest stages of social media marketing. According to a study, 39% of businesses do not track their social media ROI due to lack of expertise, resources and analytics.


Fortunately, hashtags have made it easier to track campaigns, producing results that are more accurate.Using hashtag analytics, brands can efficiently run organized social media campaigns, optimize social media posts for more exposure and gather information about their target audience.


If you are confused about incorporating hashtags analytics in your social media strategy, rest assured, this guide will teach you everything you need to know....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 11, 10:54 AM

Learn basics of hashtag analytics including where analytics can be used like marketing content, SMM, events or branding.

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Herramientas gratis indispensables para el Community Manager (administrador de redes sociales)

Herramientas gratis indispensables para el Community Manager (administrador de redes sociales) | comunicologos | Scoop.it
Las herramientas gratis más importantes para el Community Manager (administrador de redes sociales) con sus principales características.
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Guía para anticiparse a los trabajos de éxito en 2020

Guía para anticiparse a los trabajos de éxito en 2020 | comunicologos | Scoop.it
Que el 65% de los trabajos en los que participará la Generación Z -nacidos a mediados de los 90- todavía no existe es más que evidente
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How Your Small Business Social Media Can Compete #socialmediamarketing

How Your Small Business Social Media Can Compete #socialmediamarketing | comunicologos | Scoop.it
Want your small business social media to stand out and yield measurable results?

You still can although it may take longer to achieve your objectives.

The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, July 5, 10:18 AM

As I mentioned in my latest talk I gave to businesses, if you are not using social media to market your business you are missing out on future customers.

David Stapleton's curator insight, July 11, 9:05 PM
The wealth here is all together
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Best Content Curation Platforms for Content Marketers

Best Content Curation Platforms for Content Marketers | comunicologos | Scoop.it

Content curation is a great idea, but it’s really quite tedious to have to do it manually. You have to go out and find content you’d be interested in curating. Then you have to copy the link and paste it into each of your social networks. You have to schedule the post for an appropriate time, and you have to add your own spin to it, and you have to make sure it generates the right kind of preview or website card. Repeat for every link you want to share, ad nauseum, and you’re getting the idea.


Thankfully, content curation is not a new idea, or a new industry. That means there are many businesses out there who have created products to help you. These content curation tools are designed specifically to curate content as smoothly as possible across your entire social media presence. Here are the best ones I recommend....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 6, 10:44 AM

Content curation is a strategy used by bloggers and content marketers to quickly get information for an article. These tools are the best ways to do so.

Jeff Domansky's curator insight, July 8, 10:04 AM

Content curation is a strategy used by bloggers and content marketers to quickly get information for an article. These tools are the best ways to do so.

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5 tipos de herramientas para la curación de contenidos

5 tipos de herramientas para la curación de contenidos | comunicologos | Scoop.it
No tenemos por qué ser autores materiales de todos los mensajes que se envíen a través de las redes sociales de nuestra compañía. También podemos sele
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(Empathy in Politics) Empathic Communication

(Empathy in Politics) Empathic Communication | comunicologos | Scoop.it

Empathy is the process of bringing a quality of presence, non-judgmental compassion and curiosity to both our listening and our speaking. Through empathy, we are able to open our hearts and to hear the deep meaning, pain, yearning and fears underlying people’s expressions. By empathically expressing ourselves, we can share our deepest yearnings, fears, and pains, put forth a vision of what we want, make requests, and thereby build connection and trust across differences.

We are committed to supporting those in our community to learning empathic communication skills and having the capacity to bring those skills to their local communities and chapters and as well as to share them with others.


Via Edwin Rutsch
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What Makes A Social Media Campaign Innovative?

What Makes A Social Media Campaign Innovative? | comunicologos | Scoop.it

The social media marketing field is crowded with businesses and personal brands trying to gain visibility; in fact, my 2017 What Works in Online Marketing survey found that 95 percent of marketers are planning to either increase their social media marketing budgets or keep them the same.


Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, June 21, 8:01 AM
How can you inspire more innovation in your own social media campaigns? It’s tough, if not impossible, to force creativity to happen, but you can use these strategies to come up with more innovative thoughts and ideas:
 
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(Empathy and Animals) Why Having A Pet Teaches Your Child Empathy

(Empathy and Animals) Why Having A Pet Teaches Your Child Empathy | comunicologos | Scoop.it

Here are three ways that pets help with emotional development in children:

Teaches responsibility... Helps cultivate empathy.
Kids are inherently focused on their own needs, so having to take to care for a pet will teach them to focus on the needs of others...Develops compassion...+ Increases emotional intelligence + Think of others instead of just self.


Overview


Summary:  Some of the benefits of children having pets.

Benefits:

  * focus on the feelings of others...

  * Learn to read no verbal feelings


Training:
* Just having a pet trains kids in empathy skills


Author: Waldo 


Via Edwin Rutsch
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7 pecados capitales del Social Media #infografia #infographic #socialmedia

7 pecados capitales del Social Media #infografia #infographic #socialmedia | comunicologos | Scoop.it
Hola: Una infografía con los 7 pecados capitales del Social Media. Vía Un saludo
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Techno, drogas y Playstation: cómo las carreras futuristas de 'Wipeout' transformaron los videojuegos para siempre

Techno, drogas y Playstation: cómo las carreras futuristas de 'Wipeout' transformaron los videojuegos para siempre | comunicologos | Scoop.it
Llega (a toda velocidad, claro) la nueva entrega de &#039;Wipeout&#039; (que a veces se escribe &#039;wipEout&#039;, como veremos, pero por aquello de unificar criterios, l
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Sexo con robots, un sector que ya factura más de 15.000 millones

Sexo con robots, un sector que ya factura más de 15.000 millones | comunicologos | Scoop.it
Si ni nuestros móviles, ni ordenadores, ni coches, ni una infinita lista de cosas materiales son lo que eran, ¿por qué no iba a pasar lo mismo con nuestros hábitos? Y si hablamos d
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Corporate Surveillance In Everyday Life

Corporate Surveillance In Everyday Life | comunicologos | Scoop.it
How Thousands of Companies Monitor, Analyze, and Influence the Lives of Billions. Report + Web Publication.

Via Dr. Susan Bainbridge
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