For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled "Benchmarks, Budgets and Trends" of our blooming industry. The CMI works hard to monitor the field and understand its ever-changing parameters, consistently shifting their definition of content marketing and all it entails. This year’s interpretation?
"A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.In other words, content marketing is no longer merely about “creating and distributing,” it’s blossomed into a business in its own right.
As people-focused marketing takes over the industry, we’re starting to realize that the difference between B2C and B2B processes is becoming increasingly narrow....
in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.
The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.
Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....
Per ottenere alti livelli di engagement bisogna fondere Big Data e Big Emotion. Alle persone piace la tecnologia, ma nella maggior parte dei casi piace soprattutto avere rapporti con altre persone. E' l'essenza dei Social: uno strato tecnologico "invisibile" che abilita un'estensione potenzialmente senza limiti delle relazioni interpersonali. Nello scenario attuale i brand devono avere voci umane, accettare e promuove conversazioni | ma tutto questo era già scritto nel Cluetrain Manifesto, 15 anni fa.
You already know social media works.The question is, how to make it work best for your business.
The key is finding best practices that complement your marketing strategy.
A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.
Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
...There are two major methods for creating a mobile websites Responsive Design and Mobile Templates. Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.In contrast, a mobile template is a completely separate entity requiring you to have a second mobile only website or sub-domain.
Mobile templates are also built for each specific, not per screen size. This can cause some issues as we will discuss below.
Responsive design, a term originally coined in a 2010 A List Apart article by Ethan Marcotte, responsive design has been by far the most popular and widely used method for designing a mobile website. Here are just a few of the undeniable reasons your website needs to be responsive....
Jeremy Juhasz details how even with a Pay-to-Play model, Facebook is still a cost effective means to advertise. (Is Facebook actually one of the best advertising tools on the Internet?
StrutturaFine | pl's insight:
Opinioni molto eterogenee, in questo periodo, su Facebook come strumenti di marketing per imprese "normali". Le visualizzazioni spontanee continuano a diminuire, il costo di quello a pagamento cresce. Ma resta un canale economico e molto ben targettizzabile. Però, senza un budget, rischia di diventare un luogo poco utile per la tua impresa.
Small-business Q&A: Websites are key to online marketing Houston Chronicle A: Blogs, photo sharing and other types of social media may be getting all the buzz these days, but websites remain the foundation of a successful online marketing strategy.
StrutturaFine | pl's insight:
È assolutamente vero, ancora più oggi che si può toccare con mano quanto sia pericoloso un focus sbilanciato sui media esterni, non #owned - Facebook per esempio.
This month, we’ve pulled together 4 of our favourite ecommerce brands to show you how they use content to meet and keep customers.
They’ve starred in September, but their content marketing programs have been consistently delighting audiences for years.
Don’t expect Amazon, Kogan, Appliances Online and the rest. We all know how these ecommerce giants are ruling online retail with their multi million dollar marketing budgets. We want to show you some of the unknown players from Australia and abroad who are using cost effective content marketing, not advertising, to dominate their niche....
These brands have decided against interrupting potential customers with isolated advertising campaigns.Instead, their marketing is about trying to change their customer’s world for the better....
Some businesses might not need to take local SEO as seriously as others because they have global audiences that make purchases regardless of geographical location. However, enterprises with a physical storefront definitely need local SEO.,
While it is fair to say that everyday SEO techniques are enough to improve your organic search engine ranking, adding some local elements has a few additional benefits, including the all-important map pack.
But how do you go about implementing local SEO I hear you say? Never fear, as the most effective, successful and fruitful techniques are here...
Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.
To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
The End of Free Facebook Marketing? Businessweek That's causing some consternation among business owners who feel squeezed to pay for advertising when they used to get free exposure from the social media giant, which claims more than 1 billion...
StrutturaFine | pl's insight:
"This is the end, beautiful friend This is the end, my only friend, the end Of our elaborate plans, the end Of everything that stands, the end" - Doors
Measuring Social Networking Success: More Than Just Likes Forbes As with any other mass media such as print ads or TV, marketers typically assess the effectiveness of their social media efforts at various points of the customer journey.