Last March, Google revised their Structured Data Policies. While most changes were relatively straightforward and clear, a few were not. In fact, some policy changes are still not obvious no matter how many times you read over the guidelines. Fortunately, I was able to get some clarification on a few items recently during a meeting [...]
According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them.
The study, which surveyed 2,200 global consumers, found that a whopping 63% of respondents said they are highly annoyed by the way brands continue to blast out generic messaging repeatedly, and 78.6% of consumers say they will only engage with a brand’s coupon or offer if it directly relates to how they have interacted with brands previously.
Marketo found that the two things brands should do to make advertising more appealing to their audience were show ads less often, and make content more personalised and relevant based on consumer behavior across other channels and interactions....
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
This month, we’ve pulled together 4 of our favourite ecommerce brands to show you how they use content to meet and keep customers.
They’ve starred in September, but their content marketing programs have been consistently delighting audiences for years.
Don’t expect Amazon, Kogan, Appliances Online and the rest. We all know how these ecommerce giants are ruling online retail with their multi million dollar marketing budgets. We want to show you some of the unknown players from Australia and abroad who are using cost effective content marketing, not advertising, to dominate their niche....
These brands have decided against interrupting potential customers with isolated advertising campaigns.Instead, their marketing is about trying to change their customer’s world for the better....
Some businesses might not need to take local SEO as seriously as others because they have global audiences that make purchases regardless of geographical location. However, enterprises with a physical storefront definitely need local SEO.,
While it is fair to say that everyday SEO techniques are enough to improve your organic search engine ranking, adding some local elements has a few additional benefits, including the all-important map pack.
But how do you go about implementing local SEO I hear you say? Never fear, as the most effective, successful and fruitful techniques are here...
Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.
To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
In USA, #Facebook è anche un potente e molto usato motore di ricerca. Quando Graph Search arriverà in Italia, dovremo rivedere tutti i concetti marketing circa il marketing online e su Facebook in particolare
An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010.
The findings are interesting because not long ago being social was once considered too risky, the article said. CEOs feared that saying the wrong thing online would ignite a firestorm of antagonists, dissatisfied customers, and disgruntled employees, who could threaten the company’s reputation. Now, having a digital strategy integrated across multiple channels is the new mandate to neutralize criticism. It’s become more important to transparently tell the company’s story and join the conversation.
Research shows that five significant trends over the past five years have contributed to CEOs’ increased sociability....
Fast-moving technologies, rapid global expansion, shifting business models, mergers and acquisitions all hold out dazzling possibilities.
But leadership remains a huge challenge, even for companies relatively unscathed by the economic by economic turmoil. Today, employees continue to seek guidance from their leaders, who must find time to reassure their people while trying to establish a pole position for the future.Make sure to read....
For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled "Benchmarks, Budgets and Trends" of our blooming industry. The CMI works hard to monitor the field and understand its ever-changing parameters, consistently shifting their definition of content marketing and all it entails. This year’s interpretation?
"A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.In other words, content marketing is no longer merely about “creating and distributing,” it’s blossomed into a business in its own right.
As people-focused marketing takes over the industry, we’re starting to realize that the difference between B2C and B2B processes is becoming increasingly narrow....
in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.
The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.
Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....
Per ottenere alti livelli di engagement bisogna fondere Big Data e Big Emotion. Alle persone piace la tecnologia, ma nella maggior parte dei casi piace soprattutto avere rapporti con altre persone. E' l'essenza dei Social: uno strato tecnologico "invisibile" che abilita un'estensione potenzialmente senza limiti delle relazioni interpersonali. Nello scenario attuale i brand devono avere voci umane, accettare e promuove conversazioni | ma tutto questo era già scritto nel Cluetrain Manifesto, 15 anni fa.
You already know social media works.The question is, how to make it work best for your business.
The key is finding best practices that complement your marketing strategy.
A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.
Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
...There are two major methods for creating a mobile websites Responsive Design and Mobile Templates. Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.In contrast, a mobile template is a completely separate entity requiring you to have a second mobile only website or sub-domain.
Mobile templates are also built for each specific, not per screen size. This can cause some issues as we will discuss below.
Responsive design, a term originally coined in a 2010 A List Apart article by Ethan Marcotte, responsive design has been by far the most popular and widely used method for designing a mobile website. Here are just a few of the undeniable reasons your website needs to be responsive....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.