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I siti responsive spingono l'e-commerce - PMI.it

I siti responsive spingono l'e-commerce - PMI.it | comunicazione 2.0 | Scoop.it
La soddisfazione degli utenti è fondamentale per un sito aziendale, soprattutto per l'e-commerce: ecco come migliorarla con i siti web responsive.
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Come Ottimizzare una Pagina per Posizionarla Bene sui Motori di Ricerca

Come Ottimizzare una Pagina per Posizionarla Bene sui Motori di Ricerca | comunicazione 2.0 | Scoop.it
E' possibile creare pagine ottimizzate per i motori di ricerca, senza necessariamente capire la complessità di certi algoritmi. Siti come Wikipedia, IMDb e Amazon creano pagine altamente ottimizzate e incentrate su uno specifico argomento, utilizzando praticamente delle impostazioni predefinite, una sorta di "schema". La domanda è: "Come posso utilizzare anche io queste tecniche, per posizionare bene i miei contenuti sui motori?" Sul tema di come scrivere una pagina ottimizzata per i motori di ricerca avevo già pubblicato un post nel lontano 2009, e buoni spunti si possono trovare anche in questo articolo - più recente - sulla SEO on-page. Oggi però è nuovamente Cyrus Shepard a darci qualche preziosa indicazione, nei 5 punti elencati qui sotto. 1. Parole Chiave e Relazioni Non importa quale tecnica utilizzi per lavorare sull'argomento del tuo contenuto: tutte si basano sulle relazioni fra parole e frasi, e il modo con cui organizzi le parole sulla pagina influenza parecchio il modo con
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Il punto ha cambiato significato? - Il Post

Il punto ha cambiato significato? - Il Post | comunicazione 2.0 | Scoop.it
Un articolo di The New Republic si chiede perché nelle conversazioni online chiudere la frase con un punto sta diventando indice di aggressività e nettezza
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Gli ingredienti del video storytelling perfetto

Gli ingredienti del video storytelling perfetto | comunicazione 2.0 | Scoop.it
Ecco gli ingredienti che non possono mancare nella composizione di un video storytelling. Ritmo, emozione, narrazione, autenticità e tanto altro ancora.
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Social Media, 16 trend di mercato da cogliere al volo

Social Media, 16 trend di mercato da cogliere al volo | comunicazione 2.0 | Scoop.it
La seconda edizione del Social Media Marketing Day, tenutasi ieri a Milano presso la sede ...
Michela Bonifacio's insight:

Dal declino di Facebook alla nuova strategia di Linkedin...

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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | comunicazione 2.0 | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. 

But that's not always what happens.

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 


Via Lauren Moss
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massimo scalzo's curator insight, July 4, 3:11 AM

The Essentila Elements of Infographic, piece by piece...

ManufacturingStories's curator insight, September 23, 11:47 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Cultura e Turismo: in Gazzetta gli incentivi - PMI.it

Cultura e Turismo: in Gazzetta gli incentivi - PMI.it | comunicazione 2.0 | Scoop.it
Pubblicato in Gazzetta Ufficiale il Decreto Cultura che prevede detrazioni fiscali per chi investe in cultura e turismo.
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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | comunicazione 2.0 | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.

 

The team at Lemonly put together a great infographic covering keys for social sharing on:

FacebookTwitterPinterestLinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
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Jeff Domansky's curator insight, September 1, 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | comunicazione 2.0 | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 19, 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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Infographic: A Guide to Social Media Sizing

Infographic: A Guide to Social Media Sizing | comunicazione 2.0 | Scoop.it

From Ads to Post Images, sizing on Facebook is varied and important. Learn the right sizes to upload for every image available on the platform.

Use this infographic to remember what the optimum size is for each different type of image.


Via Lauren Moss
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andy's curator insight, March 23, 4:10 PM

another test post from scoop.it

BlairEvanBall's curator insight, March 26, 2:51 PM

Great visual with all the dimensions. Great resource.

Carlos Polaino Jiménez's curator insight, April 7, 4:47 AM

La imagen es lo más importante, así que aprovecharla al completo es básico. y es el reflejo de un trabajo realmente profesional.

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How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use

How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use | comunicazione 2.0 | Scoop.it

"A good story can make or break a presentation, article, or conversation. But why is that?" 


Via Robin Good
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Robin Good's curator insight, February 16, 1:31 PM



Here is why storytelling is so effective and uniquely powerful.  


Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it: 


"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.

The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:


"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. 


By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."


A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."



Truthful. Inspiring. Very useful. 8/10


Full article: http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains 


Reading time: 7':30" 






Janice Mobsby's curator insight, February 17, 5:29 PM

I love "Story Telling"... Most of the time my articles are written in story line..It's fun to write & fun to read...Always make sure there is a point to your story..That's the idea..

 

Thanks for sharing..:)

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LETTURE/ Come vincere le elezioni nell'era della politica 2.0 - Il Sussidiario.net

LETTURE/ Come vincere le elezioni nell'era della politica 2.0 - Il Sussidiario.net | comunicazione 2.0 | Scoop.it
LETTURE/ Come vincere le elezioni nell'era della politica 2.0
Il Sussidiario.net
Come vincere le elezioni nell'era della politica 2.0.
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Zanella (Adecco): "Curiosità prima qualità del social media manager" - Corriere delle Comunicazioni

Zanella (Adecco): "Curiosità prima qualità del social media manager" - Corriere delle Comunicazioni | comunicazione 2.0 | Scoop.it
Corriere delle Comunicazioni Zanella (Adecco): "Curiosità prima qualità del social media manager" Corriere delle Comunicazioni Da responsabile marketing di Monster Italia e poi Xing al ruolo di Global Online Marketing and Social Media Director del...
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Hashtag, come utilizzarli? Guida per principianti all'uso corretto

Hashtag, come utilizzarli? Guida per principianti all'uso corretto | comunicazione 2.0 | Scoop.it
Cosa significa hashtag, cos’è e come funziona il simbolo cancelletto? 4 dritte da tenere presenti prima di digitare sul tasto # e rischiare di abusarne.

Via UTOPIA PIRATA
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Scrivere per gli utenti È scrivere per Google - Your Smart Blog

Scrivere per gli utenti È scrivere per Google - Your Smart Blog | comunicazione 2.0 | Scoop.it
Non c'è bisogno di diventare pazzi o possedere la "luccicanza" per riuscire a scrivere sia per gli utenti che per Google. Leggi il post e scoprirai perché!
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Strategia social media: gli 8 step da seguire

Strategia social media: gli 8 step da seguire | comunicazione 2.0 | Scoop.it
Ecco illustrati in questa infografica, gli 8 step da seguire per sviluppare una strategia di social media marketing vincente.
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11 elementi immancabili per un Blog di successo

11 elementi immancabili per un Blog di successo | comunicazione 2.0 | Scoop.it
Se stai pensando che per avere un blog di successo bastano i contenuti di qualità, posso solo dirti che ti sbagli. Ecco gli 11 elementi per me necessari.
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Use Color Psychology to Make Everyone Love You

Use Color Psychology to Make Everyone Love You | comunicazione 2.0 | Scoop.it

This is something that is so simple once you take time to understand it. People have studied colors for perhaps thousands of years. Colors evoke certain emotional and physical reactions in people, and we’ve only begun to understand this.

 

As a consumer, it’s really cool to understand why you are inclined to feel a certain way about a certain store orbrand.

 

And as a business, this phenomenon can be used to create an identity for your brand, or portray emotions that you want your customers to feel. By incorporating a certain color in your logo, or plastering specific colors on your advertising campaign, you can create a simpler association for your customer to understand, based primarily on the emotions evoked by those colors.This can also do wonders when optimizing your Facebook profile, as well as your Twitter profile.

 

While this article focuses on color psychology as a whole, and uses logos and brands as main examples, you can extend this to more specific areas of marketing.


Via Brian Yanish - MarketingHits.com, Francesco Antonacci
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Crowdfund marketing: How to promote your Kickstarter campaign

Crowdfund marketing: How to promote your Kickstarter campaign | comunicazione 2.0 | Scoop.it

Crowdfund marketing for your Kickstartercampaign is heavily reliant upon your social media efforts and those of others that you can enlist or hire.

 

For the sake of example in this article, I will assume that you are planning to launch a new Kickstarter campaign to promote your app. These techniques should work for other popular crowdfunding platforms like indiegogo just as well.

 

The steps are laid out in the same order as your crowdfunding campaign plan should reflect as pre-launch, launch and post-launch....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 11, 10:11 AM

Top 12 ways to master social media promotion for your Kickstarter campaign. Great blueprint works for other social media campaigns as well.

Keepamericaheard Maria Catania's curator insight, June 12, 1:09 PM

@kickstarter @BestofKickstart @Crowdfund_RT @Crowdtilt @VibeLasOlas @InSourhFlorida @FCacoosa (Mr. Bigg) @facebook @twitter @twittermedia thanks 4the follow @CcolbyjMaria @CCOLBYJL 

#Twitter #Facebook upgrades their #software, and still has #Technical #glitch, wasted software investment...

 

 

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Motori di ricerca per immagini

Motori di ricerca per immagini | comunicazione 2.0 | Scoop.it
  Quando lavori su internet e fornisci dei servizi (blog, consulenze, vendita etc..) avrai sicuramente avuto almeno una volta il problema delle foto. Le foto piacciono molto ai Social e ai Mot...

Via Gianluigi Spagnoli
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Gianluigi Spagnoli's curator insight, May 6, 3:37 PM

la prima soluzione certamente Getty Images e la sua banca immagini free...ma ci sono molte altre possibilità

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Raccontare una storia: 7 consigli da grandi scrittori

Raccontare una storia: 7 consigli da grandi scrittori | comunicazione 2.0 | Scoop.it
Preziosi consigli su come raccontare una storia da sette scrittori contemporanei
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Cinque azioni di comunicazione vincente di uno startupper

Cinque azioni di comunicazione vincente di uno startupper | comunicazione 2.0 | Scoop.it
Suggerimenti utili tratti da uno studio Udemy, che ha analizzato le strategie di comunicazione sociall delle startup.
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Ci fidiamo più del Web che dei media tradizionali - Wired

Ci fidiamo più del Web che dei media tradizionali - Wired | comunicazione 2.0 | Scoop.it
Scelte d'acquisto ed etica d'impresa: i consumatori italiani si fidano del web. 6 su 10 s’informano sulle attività etiche dei marchi con indici di fiducia alti per siti aziendali e di associazioni di categoria, blog, forum, social network
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15 WordPress To-Dos To Start Your Site With A Bang | How to make my blog

15 WordPress To-Dos To Start Your Site With A Bang | How to make my blog | comunicazione 2.0 | Scoop.it

You’ve decided to start your own site. You may have even purchased a domain name and installed WordPress. Hopefully my step-by-step guide helped. You create an article about your goals for the site or something you think your future audience is interested in. Then you hit the publish button and wait for the traffic to flood in. But nobody shows up.

 

Successful content marketing is not only about publishing a post. There’s a lot more groundwork to be done. WordPress features many customization options, even before you start considering all the different plugins. Let’s look at this to-do list I go through as soon as I install a new site. Implement the following tips in order to launch your new site with a bang and give yourself a better chance of success....


Via Jeff Domansky
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EJ Morris's curator insight, March 11, 9:44 PM

Yes.. Learn how to earn a good income  on the Net with WordPress Blog Platforms.... and use this Check List to kick off your WordPress on a Successful and profitable  .. Check out one of mine WP blogs..

http://healthblogs101.com/anti-aging-blog   

aanve's curator insight, March 11, 10:49 PM

www.aanve.com

 

StrutturaFine | pl's curator insight, March 13, 6:08 AM

Un elenco | non tecnico | di cose da fare / opzioni utili per un sito o blog in Wordpress.

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Il social network per votare i politici europei - Inside Marketing

Il social network per votare i politici europei - Inside Marketing | comunicazione 2.0 | Scoop.it
Il social network per votare i politici europei
Inside Marketing
«Meet, connect, evaluate». È il mantra di GovFaces, social network dedicato alla politica di Bruxelles.
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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | comunicazione 2.0 | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 10:17 AM

Cool infographic that will be useful for any blogger.