E' possibile creare pagine ottimizzate per i motori di ricerca, senza necessariamente capire la complessità di certi algoritmi. Siti come Wikipedia, IMDb e Amazon creano pagine altamente ottimizzate e incentrate su uno specifico argomento, utilizzando praticamente delle impostazioni predefinite, una sorta di "schema". La domanda è: "Come posso utilizzare anche io queste tecniche, per posizionare bene i miei contenuti sui motori?" Sul tema di come scrivere una pagina ottimizzata per i motori di ricerca avevo già pubblicato un post nel lontano 2009, e buoni spunti si possono trovare anche in questo articolo - più recente - sulla SEO on-page. Oggi però è nuovamente Cyrus Shepard a darci qualche preziosa indicazione, nei 5 punti elencati qui sotto. 1. Parole Chiave e Relazioni Non importa quale tecnica utilizzi per lavorare sull'argomento del tuo contenuto: tutte si basano sulle relazioni fra parole e frasi, e il modo con cui organizzi le parole sulla pagina influenza parecchio il modo con
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.
The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you.
But that's not always what happens.
Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared.
Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.
Each social network has different image display requirements.
For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.
The team at Lemonly put together a great infographic covering keys for social sharing on:
Corriere delle Comunicazioni Zanella (Adecco): "Curiosità prima qualità del social media manager" Corriere delle Comunicazioni Da responsabile marketing di Monster Italia e poi Xing al ruolo di Global Online Marketing and Social Media Director del...
This is something that is so simple once you take time to understand it. People have studied colors for perhaps thousands of years. Colors evoke certain emotional and physical reactions in people, and we’ve only begun to understand this.
As a consumer, it’s really cool to understand why you are inclined to feel a certain way about a certain store orbrand.
And as a business, this phenomenon can be used to create an identity for your brand, or portray emotions that you want your customers to feel. By incorporating a certain color in your logo, or plastering specific colors on your advertising campaign, you can create a simpler association for your customer to understand, based primarily on the emotions evoked by those colors.This can also do wonders when optimizing your Facebook profile, as well as your Twitter profile.
While this article focuses on color psychology as a whole, and uses logos and brands as main examples, you can extend this to more specific areas of marketing.
Crowdfund marketing for your Kickstartercampaign is heavily reliant upon your social media efforts and those of others that you can enlist or hire.
For the sake of example in this article, I will assume that you are planning to launch a new Kickstarter campaign to promote your app. These techniques should work for other popular crowdfunding platforms like indiegogo just as well.
The steps are laid out in the same order as your crowdfunding campaign plan should reflect as pre-launch, launch and post-launch....
Scelte d'acquisto ed etica d'impresa: i consumatori italiani si fidano del web. 6 su 10 s’informano sulle attività etiche dei marchi con indici di fiducia alti per siti aziendali e di associazioni di categoria, blog, forum, social network
You’ve decided to start your own site. You may have even purchased a domain name and installed WordPress. Hopefully my step-by-step guide helped. You create an article about your goals for the site or something you think your future audience is interested in. Then you hit the publish button and wait for the traffic to flood in. But nobody shows up.
Successful content marketing is not only about publishing a post. There’s a lot more groundwork to be done. WordPress features many customization options, even before you start considering all the different plugins. Let’s look at this to-do list I go through as soon as I install a new site. Implement the following tips in order to launch your new site with a bang and give yourself a better chance of success....
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.