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The ROI of social media in healthcare - a case study

The ROI of social media in healthcare - a case study | ComunicaFarma | Scoop.it
Its 2013. And we’re still talking about social media in healthcare like its a thing. I know, right? Here’s the deal if you are still on the fence: Social media isn’t marketing. It’s not a strategic...

Via Marie Ennis-O'Connor
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Discussing digital talent in Pharma with Alex Clarke | DigitallySick

Discussing digital talent in Pharma with Alex Clarke | DigitallySick | ComunicaFarma | Scoop.it

The Digitally Sick team discuss the question: Does pharma need an injection of external talent to speed up the adoption of digital technologies and sharpen their digital strategy?

 

The pod chats with guest Alex Clarke from Sanofi about what this talent would be, what they would do and how this would improve pharma digital.

 

We also discuss the pharma agency landscape and ask if this needs a reboot.


Via Alex Butler
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An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs | ComunicaFarma | Scoop.it
An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs
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Rescooped by Javi T from Health Care Social Media And Digital Health
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Mayo Clinic Leads Social Conversations About Healthcare

Mayo Clinic Leads Social Conversations About Healthcare | ComunicaFarma | Scoop.it
Lessons on leveraging through social media a reputation as a trusted source of information.

Via Marie Ennis-O'Connor
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Rescooped by Javi T from Las Aplicaciones de Salud
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Primera aplicación en Realidad Aumentada para el manejo correcto de inhaladores : Hospital Digital

Primera aplicación en Realidad Aumentada para el manejo correcto de inhaladores : Hospital Digital | ComunicaFarma | Scoop.it

GlaxoSmithKline (GSK) ha desarrollado un proyecto pionero que tiene como objetivo la mejora en el uso de inhaladores para asma y EPOC de una forma sencilla y completamente novedosa, utilizando por primera vez la Tecnología de Realidad Aumentada, a través de una aplicación gratuita para dispositivos móviles.

 

El tratamiento del asma y la EPOC logra muy buenos resultados a través de los inhaladores, ya que la medicación tiene un acceso inmediato al sistema respiratorio y su acción se inicia de forma rápida. Sin embargo, muchos pacientes no utilizan estos dispositivos de forma apropiada, disminuyendo la efectividad del tratamiento. Por ello, la formación en la técnica inhalatoria es crítica para que el paciente con asma o EPOC obtenga la eficacia que se espera de los tratamientos.

 

Una aplicación innovadora En tan sólo dos meses desde su puesta en marcha, el proyecto de mejora de la técnica inhalatoria a través de Blippar ya ha tenido 1.304 usuarios únicos y un total de 7.687 ‘blipps’ (descargas de contenido) gracias a lo innovador del formato. Los contenidos interactivos son accesibles a través de Blippar, una aplicación de descarga gratuita para usuarios de smartphones y tabletas, tanto de Apple como Android que utiliza una interfaz de realidad aumentada.

 

Para su puesta en marcha, tan solo hay que abrir Blippar, tras su descarga al dispositivo móvil, y enfocar con la cámara del dispositivo la información que el médico entrega al paciente, lo que lleva a una visualización directa en el teléfono o tableta de un video sobre la correcta utilización de los diferentes tipos de inhaladores; aerosol presurizado o dispositivo en polvo seco...


Via Ignacio Fernández Alberti
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5 Top First Aid Apps

5 Top First Aid Apps | ComunicaFarma | Scoop.it
From extreme weather to cuts and bruises, summertime brings a whole hoard of potential emergency situations. We've rounded up five of the top first aid apps you should have on hand. In case anything turns south, you're better off safe than sorry.

Via Alex Butler
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Sameer Buti's comment, August 7, 2013 2:38 AM
Nice! You missed one, check this
https://itunes.apple.com/us/app/kids-story-ebook-animal-pond/id674489263
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Why layoffs are a bad idea for big pharma

Why layoffs are a bad idea for big pharma | ComunicaFarma | Scoop.it
I'm not sure that any other industry has been hit as hard when it comes to layoffs as the drug industry.  Since 2000, the pharmaceutical industry has cut 297,650 jobs, according to consulting firm ...
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This Is What 'Instagram for Doctors' Looks Like

This Is What 'Instagram for Doctors' Looks Like | ComunicaFarma | Scoop.it
No more waiting around to publish an interesting finding in a medical journal
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Rescooped by Javi T from Health Care Social Media And Digital Health
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A pediatrician explains how to make patient engagement a partnership not a dictatorship

A pediatrician explains how to make patient engagement a partnership not a dictatorship | ComunicaFarma | Scoop.it
Dr. Ivor Horn of Children's National Medical Center talked about how physicians can improve patient engagement by encouraging patients to ask questions.

Via Marie Ennis-O'Connor
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Rescooped by Javi T from Digital Health
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Big Data and Healthcare PR

Big Data and Healthcare PR | ComunicaFarma | Scoop.it
In the last few years, data has changed the landscape of the healthcare public relations (PR) industry where I work as a digital specialist. The change has been largely driven by the use of digital technologies and social media.

Via Alex Butler
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Dinesh Chindarkar's curator insight, June 18, 2013 2:53 AM

HealthPR will completely change looking at the way technology & emerging medias are shaping up. Time to relook into PR & communication strategies for health marketers!

Rescooped by Javi T from Ideagoras
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Is Twubs the Next Big Twitter Chat Management Tool?

Is Twubs the Next Big Twitter Chat Management Tool? | ComunicaFarma | Scoop.it

Twubs, a five-year-old hashtag platform that aggregates tweets, pics and videos into a branded page, is debuting a free, Twitter API-compliant chat tool.


Via Angel Gonzalez
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Rescooped by Javi T from Salud 2.0
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Encuesta sobre el uso de la las tecnologías de la información en médicos. Accenture


Via Carlos Alberto Arenas Díaz
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How Online Forums Can Help Patient-Centered Drug Development: Why Should We Treat Patient-generated Online Content Seriously

How Online Forums Can Help Patient-Centered Drug Development: Why Should We Treat Patient-generated Online Content Seriously | ComunicaFarma | Scoop.it
In the August issue of New England Journal of Medicine (NEJM), Dr. Ethan Basch, an oncologist at Memorial Sloan-Kettering Cancer Center wrote an article titled Toward Patient-Centered Drug Developm...
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Rescooped by Javi T from Pharma & Medical Devices
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Infographic: 15 Ways Your Smartphone Can Influence Health Outcomes

Infographic: 15 Ways Your Smartphone Can Influence Health Outcomes | ComunicaFarma | Scoop.it
Infographic created by Mobiquity highlights 15 ways your smartphone can help monitor, motivate, and influence health outcomes by delivering the right message, at the right time, in the right place.

Via Richard Meyer
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eMedToday's curator insight, July 29, 2013 8:03 PM

 

The future of health care is in the smartphone. 

 

The future impacts all health care players.

 

The message: Go smartphone in your digital future

eMedToday's curator insight, July 29, 2013 8:26 PM

The future of e detailing will be on a smartphone, 1.5 billion smartphones and counting

Kay Bransford's curator insight, January 7, 2014 10:38 AM

The games on your phone even have some health benefits!

Rescooped by Javi T from Pharma Communication & Social Media
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eDetailing: The future for pharma communication?

eDetailing: The future for pharma communication? | ComunicaFarma | Scoop.it

Dinesh Chindarkar, Co-founder, MediaMedic Communications elucidates about eDetailing – where technology and graphics, married with rich content, come to the rescue of mundane communication. Detailing has always been the backbone of doctors’ communication with the pharma industry for over the last three to four decades. This print tool, though has undergone quality improvements in terms of its content, visual appeal, some added gimmicks etc; all these have been value-adds within the box. Nothing has challenged it so far.

With the advent of technology, video content, graphics, motion and interactivity, and newer digital tools are challenging this visual aid and redefining communication. This version of detailing adds an ‘e’ of electronic to it, making it completely different from the current mode of communication. A different form of eDetailing is one where communication is sent to doctors on the PC without a personal interaction. But we are talking of eDetailing in the context where the electronic detailing aid is used by the sales rep in person-to-person call.

The objective of having a rich, content – driven conversation with the doctor, so as to discuss about newer medical advances, sharing updated information and help him make the right decision for prescription can be achieved using eDetailing. All this can be done weaving the brand within the conversation rather than the brand dominating the communication.

 

 

 


Via Dinesh Chindarkar
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eMedToday's curator insight, July 26, 2013 8:12 PM

 

This does reflect the changing trend.

However, problem is getting in front of the doctor.

Self directed e detialing it the future

Rescooped by Javi T from Digital World of Pharma - #Esanté - #Ehealth
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mHealth to see big growth, barriers | Healthcar...

mHealth to see big growth, barriers | Healthcar... | ComunicaFarma | Scoop.it
A new mobile health trends report released Wednesday underscores the mid- to low sophistication of current mHealth application technology but also emphasizes the explosive growth and integration headed for the market .

Via Pharmacomptoir / Corinne Thuderoz
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How to Blog for Patients and Families | Patricia Redsicker

How to Blog for Patients and Families | Patricia Redsicker | ComunicaFarma | Scoop.it
Are you a physician group or a healthcare organization that is new to blogging? Here are some tips to help you get started.
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Rescooped by Javi T from Hospitals: Trends in Branding and Marketing
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Patient Engagement in 2013: How?

Graham Player P.h.D.( Health Sciences)Hugh McClungEmedtodayThe use of mobile medical apps onsmartphones and tablets is revolutionizing andreinventing the way pa

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eMedToday's curator insight, June 22, 2013 9:37 PM

This is one example of patient engagement via a mobile app. 

Rescooped by Javi T from Health Care Social Media And Digital Health
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How to make the most of a medical conference: a personal reflection on EULAR 2013

How to make the most of a medical conference: a personal reflection on EULAR 2013 | ComunicaFarma | Scoop.it
I have just returned from the annual European Rheumatology EULAR 2013 meeting in Madrid. This massive conference was attended by about 14,000 delegates, with over 500 'posters' per day and over 230...

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Marie Ennis-O'Connor's curator insight, June 20, 2013 7:11 AM

Some excellent suggestions here, particularly in relation to using Evernote

Rescooped by Javi T from Health Care Social Media And Digital Health
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A pediatrician explains how to make patient engagement a partnership not a dictatorship

A pediatrician explains how to make patient engagement a partnership not a dictatorship | ComunicaFarma | Scoop.it
Dr. Ivor Horn of Children's National Medical Center talked about how physicians can improve patient engagement by encouraging patients to ask questions.

Via Marie Ennis-O'Connor
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Online support for parents of preterm infants: a qualitative and content analysis of Facebook ‘preemie’ groups -- Thoren et al. -- ADC - Fetal and Neonatal Edition

Online support for parents of preterm infants: a qualitative and content analysis of Facebook ‘preemie’ groups -- Thoren et al. -- ADC - Fetal and Neonatal Edition | ComunicaFarma | Scoop.it
Javi T's insight:

Un análisis completo del uso en los grupos más importantes de Facebook sobre nacimientos prematuros

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Rescooped by Javi T from Farmacia Social Media
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Cómo una farmacia puede vender en Twitter. Vía Emprendedores

Cómo una farmacia puede vender en Twitter. Vía Emprendedores | ComunicaFarma | Scoop.it
En esta red puedes aprovechar para comunicar promociones o lanzamientos de productos innovadores, que llamen la atención. Pero tendrás que aprender su lenguaje y dinámica para conseguir buenos resultados.


Si nos referimos al acto último de vender, de momento, sólo se puede en Facebook. Pero, en realidad, cuando una marca soluciona una duda en Twitter, ya está vendiendo, aunque luego la transacción se produzca en su tienda online o en su tienda física”, explica Christian Rojo.

 

Esta es la mentalidad que debes tener en redes como Twitter o Linkedin, que por su propio diseño y funcionamiento, no puedes más que limitarte a comunicar una oferta, una novedad... y poner un link para dirigir a los usuarios a tu comercio o web. Pero eso no significa que no se pueda vender.


Vender con 140 caracteres 


Lo primero que debes tener en cuenta es que los usuarios de Twitter son muy selectivos con las marcas a las que siguen. Pero cuando lo hacen, son un público de mucha calidad, porque no van buscando fundamentalmente la promoción sino más bien algo que les sorprenda, que sea innovador, por su calidad o servicio. Y lo mejor, es que son usuarios que marcan tendencias, de los primeros que adoptan las novedades y muy dispuestos a compartirlas con sus seguidores.


Para llegar a ellos y ofrecer tu propia oferta, debes armarte de paciencia, escuchar e intentar responder a las preguntas sobre restaurantes, productos, etc. que circulan habitualmente en esta red. Si no tienes seguidores, busca algún atajo (sin olvidar que tu objetivo es conseguirlos poco a poco) ...


Buscar atajos
Otra forma de buscar atajos es pagando, por tweets promocionados (mensajes similares a los de 140 caracteres que aparecen en el timeline de los seguidores de una marca y que también se pueden compartir y retuitear); trending topics promocionados (aparecer en los temas del momento previo pago) y cuentas promocionadas (sugerencias de empresas y marcas sobre a quien seguir que aparecen a los lados). Aunque son acciones que utilizan más las grandes empresas. “Está demostrado que por cada tweet promocionado que lanza Dell genera unos 25.000 o 30.000 dólares de ingresos inmediatos en ventas de ordenadores. Pero detrás de todo esto hay una estrategia de marketing e inversión muy grande”, explica Juan Merodio.

 



Via Ignacio Fernández Alberti
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