Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content.
Unos 200 expertos en tecnologías aplicadas a la salud (eSalud) se reunirán los próximos 10, 11 y 12 de abril en las I Jornadas de eSalud en Asturias, que se celebrarán en el Auditorio Palacio de Congresos Príncipe de Asturias de Oviedo. El evento, que contará con algunos de los mayores especialistas en esta nueva área de la salud, está organizado por la agencia asturiana Salud Social Media y los Colegios Oficiales de Ingenieros Técnicos e Ingenieros en Informática del Principado de Asturias. El objetivo es “involucrar a los profesionales de la salud en la mayor revolución sanitaria que haya habido desde el descubrimiento de la penicilina, lo que implica una gran oportunidad de mejora asistencial y de negocio”, comenta el coordinador de la jornada, Ignacio Alberti, CEO en Salud Social Media.
La eSalud es un sector que engloba conceptos como la salud móvil o mHealth, las aplicaciones en salud, la telemedicina, la historia clínica digitalizada, la receta electrónica, la monitorización de la gestión sanitaria, la gamificación (juegos para educar en salud) y la salud 2.0, entre otros. Se trata “de una nueva disciplina que complementa la asistencia sanitaria y proporciona soluciones de telemedicina y gestión en la nube, lo que permite controlar a los pacientes crónicos y evitar gastos innecesarios”, destaca Alberti. A su juicio, las jornadas suponen una oportunidad para acercar a Asturias las últimas tendencias en tecnologías aplicadas a la salud.
Las ponencias, que podrán seguirse en Twitter con el hashtag #esaludAST, harán un repaso por las nuevas tendencias en el área de la eSalud, las aplicaciones móviles como oportunidad de negocio para los profesionales sanitarios o técnicas de comunicación con el paciente en el entorno 2.0. Además, se incluirán talleres sobre las distintas herramientas (redes sociales, smartphones, blogs, etc) y sus utilidades para facilitar la asistencia y la gestión sanitaria, así como el vídeo para acercar la farmacia al usuario.
This blog explains how people search online as it pertains to health and how they use that information to find care, discover a diagnosis, or get support from others.
81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might have. (Pew Internet & American Life Project – Health Online 2013)
Social networking use has increased exponentially in the past few years. A literature review related to social networking and nursing revealed a research gap between nursing practice and education. Although there was information available on the appropriate use of social networking sites, there was limited research on the use of social networking policies within nursing education. The purpose of this study was to identify current use of social media by faculty and students and a need for policies within nursing education atone institution. A survey was developed and administered to nursing students (n = 273) and nursing faculty (n = 33). Inferential statistics included χ, Fisher exact test, t test, and General Linear Model. Cronbach's α was used to assess internal consistency of social media scales. The χ result indicates that there were associations with the group and several social media items. t Test resultsindicate significant differences between student and faculty for average of policies are good (P = .0127), policies and discipline (P = .0315), and policy at the study school (P = .0013). General Linear Model analyses revealed significant differences for "friend" a patient with a bond, unprofessional posts, policy, and nursing with class level. Results showed that students and faculty supported the development of a social networking policy.
Daniel Ghinn continues his series on the use of social media in the pharmaceutical industry by reviewing social media use in 2013 by pharma and sharing a list of his top-ten favourite pharma social media 'firsts' this year.
How does an industry like pharma, which suffers from an image problem (only 56% as of this year of consumers trust drug companies, according to Edelman), take advantage of a vital marketing tool such as social media and its extraordinary capabilities for connecting with customers and creating a brand presence?
Al final de la semana pasada empezamos a juguetear con GoogleTrends (hacía tiempo que no experimentábamos con esta herramienta) y hemos querido seguir haciendop vaticinios y pronósticos con ella.
Desde principio de este año hemos estado insistiendo en nuestra percepción que este 2014 va a ser importante y definitivo para las aplicaciones (apps) en salud y por ello queremos seguir analizando su tendencia.
De esta forma nos pusimos “manos a la obra” e hicimos una primer aproximación mundial entre enero de 2007 y enero de 2014 con el concepto “app health”.
TEVA, laboratorio líder mundial de medicamentos genéricos, situada entre las 30 más innovadoras y con una amplia implantación e implicación en España, ha lanzado sus perfiles en Facebook, Twitter, Google+ y YouTube. A través del programa "Al corazón de TEVA 2.0", la compañía apuesta por las redes sociales para acercarse a los profesionales sanitarios y al resto de la sociedad.
Prodeep Bose (who I can't find on Twitter, but anyway...) writes:
"The central crux of the FDA's ruling suggests that a company’s responsibility is for content posted and not the entirety of the social context. And the intent, if I were to derive one, is to enable—if not empower—pharma to engage in social marketing.
In fact, I would suggest that it is the responsibility of pharma to engage and dispel inaccuracies regarding its products with a genuine intent in doing just so, in a responsible manner. And I imagine that the positive thinker on either side of the regulatory fence, whether at FDA or pharma, would see eye to eye on furthering the goal of legitimate information dissemination through the most powerful means of communications in our time—social engagement."
Social media is already used for a wide range of personal and professional purposes, but according to a recent report by eHealth Initiative, it is now an effective treatment for chronic disease, as well.
This is because social media allows individuals living with chronic disease to join online communities where they can socialize, share tips and information, vent frustrations with others who understand, and even connect with medical professionals from around the globe.
There are many reasons why social media is an outstanding addition for those suffering from chronic disease. In America chronic disease accounts for 75% of healthcare spending, and impacts more than 133 million Americans.
Whether on social network sites, message boards, online blogs, or on chronic disease related forums, individuals and family members now have a large selection of online resources that allow them to interact and engage with one another.
Más de 25 ponentes especializados, con nombres de gran relevancia en el campo de la esalud, de la Comunicación y del sector farmacia, son los que se encargarán de dar vida e impulso a las ‘I Jornadas eSalud en Asturias para médicos, enfermería y farmacéuticos’ que se celebrarán el 10, 11 y 12 de Abril en el Palacio de Congresos Auditorio Príncipe Felipe de Oviedo.
José María Cepeda, Sergio Vañó, Rafael Pinilla, Carlos Mateos,Rafael Borrás, Frederic Llordachs o Mònica Moro, y comunicadores como Fernando Comas, responsable del blog pharmacoserías y vocal de ANIS, y Javier J. Diaz de la esaludquequeremos, son algunos de los protagonistas del programa de las Jornadas que tienen como objetivos impulsar la ehealth en Asturias y dar a conocer las principales herramientas online entre los profesionales sanitarios.
Pero no son los únicos. Las jornadas organizadas por la marca Salud Social Media, de la que Ignacio Fernández Alberti es CEO, y losColegios de Ingenieros Técnicos e Ingenieros en Informática del Principado de Asturias (CITIPA) reunirán también a grandes del sector como Ismael Migoya y Lucía Arroyo de quemedaspara.es, y a María José Cachafeiro de laboticadetete.com que ya son referentes no solo en Asturias sino a nivel nacional.
The quality of clinical trial evidence that formed the basis of FDA approval for new drugs approved between 2005 and 2012 varied widely across indications, according to a study in the Journal of the American Medical Association.
The FDA's just-released draft social media guidance has been more than four years in the making but finally looks to offer industry some substantial direction on its use of digital media.
Given that the US regulator's November 2009 hearing on “using the internet and social media tools” encompassed such burning digital issues of yesteryear as Google Sidewiki, it's fair to say the guidance wasn't exactly rushed through.
Following up on that hearing the FDA yesterday set out its position on 'interactive promotional media', that is “tools and technologies that often allow for real-time communications and interactions”.
These tools and technologies, it explains, include blogs, microblogs social networking sites, online communities, live podcasts, which pharma uses to promote its drugs.
Its guidance notes that “although some interactive promotional media are substantially similar in presentation and content to certain traditional promotional media, such as print media, FDA recognises that in other cases they possess certain unique technological features and offer novel presentation and content features”.
In terms of what it covers, the FDA said it will only examine product communications that use interactive technologies which are subject to “substantive influence by firms that market the product, therefore triggering post-marketing submission requirements”.
(headlines only now from original texts, See all at PMLIVE blog)
The FDA's social media recommendations
• Firms are responsible for product promotional communications on sites that are owned, controlled, created, influenced, or operated by, or on behalf of, the firm;
• Under certain circumstances, firms are responsible for promotion on third-party sites; • A firm is responsible for the content generated by an employee or agent who is acting on behalf of the firm to promote the firm's product;
The regulator also said it wanted to receive all user-generated contact (UGC) that falls within its recommendations for interactive promotional media.
But the guidance does acknowledge the need for a practical process that addresses “the potential volume of real-time information that is continuously posted and shared through various interactive promotional media platforms”.
Consequently it suggests that, once a month, companies should submit an updated listing of all non-restricted (non-password protected) sites for which it is responsible, or in which it remains an active participant, and that include interactive or real-time communications.
Once finalised the guidance will represent the FDA's current thinking on fulfilling the regulatory requirements for post-marketing submissions of interactive promotional media for drugs.
It will then add to a growing body of digital guidance from the FDA that so far covers off-label information on social media and a tailored approach to mobile app regulation.
Social media in highly-regulated industries is a hot topic – and healthcare is no exception. The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media.
The unique challenges – and opportunities – available to healthcare professionals via social media is worthy of review. Regardless of where you are with your online marketing efforts, creating and integrating social media into an overall plan can be fruitful. Let’s break it down!
Unique Challenges There are several challenges unique to the healthcare industry and most of them relate to fear of the unknown and the regulations that must be followed.
Many are afraid of violating HIPPA laws and endangering patient protection. Some also fear that any advice they offer could be misinterpreted as ‘medical advice’ without a proper diagnosis.
The rules around what can be said/done on social media as it relates to any regulated industry can be vague. Some would rather not take the chance.
Unique Opportunities While there are many in the industry who are embracing social media, it’s still a relatively fresh mode of communication. This is an opportunity for medical providers to build authority and become a leader in their industry. And, for those who fear HIPPA, there is still a good amount of wiggle room. For example, social media can be used for the purpose of introducing new staff members to the audience, informing the audience of business happenings, and changes or additions to current service. Using social media effectively is a great way to establish credibility and generate referrals, which are critical to physicians.
For those who are targeting a younger demographic, social media presents a great opportunity as many younger folks use it as a primary form of communication. And young people are not the only ones. Adults ages 35-54 represent one of the fastest growing demographics on most of the major social media.
There are also many collaborative, research and professional-related networking opportunities available to those in the medical field using sites like LinkedIn. The internet poses an abundance of information and resources for medical professionals.
Determining Channels I advise clients in all industries to choose a channel or channels that meet their specific goals and target their ideal clients. There’s no size-fits-all when it comes to social media.
For example, if you’re a physical therapist with a primary goal of communicating valuable tips to your existing patients, I might recommend considering Facebook and an e-newsletter or blog. A doctor or specialist may have a goal to connect with like-minded professionals who can help expand his or her knowledge base. In that case, perhaps creating or jointing a medical LinkedIn group would be effective.
Establishing Goals For those who want to use social media effectively, they must set realistic goals, integrate their social media efforts with their traditional marketing efforts and establish an effective plan for managing a consistent presence.
Realistic goals include: driving website traffic, building loyalty among existing customers, establishing credibility, enhancing search engine optimization (SEO), increasing audience engagement, raising awareness/educating, or driving foot traffic to a physical location. I recommend focusing on no more than three goals in the first 90 days.
Once the goals are decided and the channels are active, it will be important to integrate social media with other forms of marketing, like including Facebook URLs on print pieces. Message consistency – throughout all marketing – is also important.
Social media success is something that takes consistent effort and energy, especially as it relates to content development. It will be fundamental to set aside time to execute social media tasks or hire someone who can help with the management. That being said, for those who plan to manage efforts themselves, they don’t have to spend countless hours. Keep in mind that you have the knowledge and expertise to offer value-added information and solutions to your audience – you just need to establish your rhythm for communicating your expertise.
Maximizing Efforts The only thing that makes health care different from other industries is the need to protect patient privacy. That’s something that should be incorporated into in all forms of communications and company policies. I advise all of my clients to have a social media policy, which governs the use of internal and external use of social media, but I stress this with clients in highly-regulated industries.
Regardless of the industry involved, I find that many do not understand social media and its usages and, because of this, are reluctant to embrace it. My hope is that fear of the unknown does not keep anyone – especially those in highly-regulated industries – from establishing themselves on social networks. Check outKevinMD for an example of how healthcare professionals can use social media to meet their goals.
Accenture has been working with the health authorities in Spain’s Basque Country to reduce the costs associated with caring for people with chronic diseases through technology developed for Microsoft’s Xbox games console.