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Telehealth in the US

eMedToday TeleHealth & TeleMedicine in the U.S. 1 HOW TELEHEALTH IS DEALT WITH BY THE HEALTH INSURERS Simply a series of tools, facilities and procedures th

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eMedToday's curator insight, November 12, 2013 4:57 AM

Good overview of telehealth in the US

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Infographic Connected Physician Primary Care Q1 2014 | Digital Insights Group

Infographic Connected Physician Primary Care Q1 2014 | Digital Insights Group | ComunicaFarma | Scoop.it

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Tim Mustill's curator insight, May 21, 3:52 AM

US PCP data - applicable to European Drs I wonder?

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Health Tracker Conducts Medical Lab Tests At Home [Video] - PSFK

Health Tracker Conducts Medical Lab Tests At Home [Video] - PSFK | ComunicaFarma | Scoop.it

Measure fertility, testosterone and so much more with single droplet of saliva.


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How digital and social media is impacting pharmaceutical marketing

How digital and social media is impacting pharmaceutical marketing | ComunicaFarma | Scoop.it

The world as we know it is changing. Our stakeholder’s way of thinking, and behaving, is changing due to 24/7 access to global information. So how does this impact our industry and what are the opportunities for pharma marketers?


Patients are engaging online around their health, and they expect to be able to engage online with other people and companies in this space. They do not understand why big pharma companies does not engage and this exacerbates the industry’s poor reputation. From a corporate marketing point of view this is an easy win. By accepting social media, rather than avoiding it, companies can start to have a positive impact on their reputation, and build corporate brand value.

 

Read more: http://pharmaguapa.com/2014/04/02/how-digital-and-social-media-is-impacting-pharmaceutical-marketing/


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Andrea Angioloni's curator insight, April 4, 2:56 AM

I like this "Social media enables pharma marketers to get a better understanding of stakeholder’s emotions and behaviours, and at the end of the day it is emotions and behaviours that impact pharma sales"

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Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest

Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest | ComunicaFarma | Scoop.it

Many companies have created online forums as support networks for patients and their loved ones. Customized online communities can greatly impact patients, but many of these support groups can also be found on mainstream platforms like Facebook.

 

The article show popular therapeutic areas that are represented on pharma-sponsored Facebook, YouTube and Pinterest sites, according to secondary research conducted by CEI analysts.

 

In these graphics, the larger the circle, the larger a presence the therapeutic area has on the social media platform. These data suggest that central nervous system (CNS), diabetes and oncology patients have many options for online support. But there are also options for endocrinology, respiratory and immunology patients – to only name a few.

 

Facebook is shown above.

 

YouTube: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-2-YouTube-TA-presence-JPEG-400x299.jpg

 

Pinterest: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-3-Pinterest-TA-presence-JPEG-400x300.jpg

 

 


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Mayo Clinic Leads the Way in Health Care Advice via Social Media

Mayo Clinic Leads the Way in Health Care Advice via Social Media | ComunicaFarma | Scoop.it
The results are in – Mayo Clinic is leading the charge when it comes to providing digital audiences ...

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Effect of Social Media on Healthcare

This is one of the largest influences associated with social media on healthcare. As Well As this ca...

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Los laboratorios necesitan escuchar a los pacientes en las redes sociales

Los laboratorios necesitan escuchar a los pacientes en las redes sociales | ComunicaFarma | Scoop.it

Los laboratorios que quieren dirigirse a los pacientes deben pasar de la comunicación 1.0 a la 2.0, si quieren que éstos les escuchen, asegura la psicóloga Raquel Ferrari en su blog Sobreviviendo a Sigmund. A su juicio, 

 hasta ahora las relacionesde la industria han utilizado el “hagamos algo por los pacientes” con criterios voluntaristas, "en parte por desconocimiento de cuál es la verdadera dinámica psicológica del enfermo en cada patología y por lo tanto de qué necesita saber y para qué y en parte porque no hay un modelo claro del retorno de la inversión en  estas iniciativas". Sin embargo, asegura, es necesario un cambio de paradigma en cuestiones como el empoderamiento del paciente, definición de objetivos e identificación de los interlocutores más efectivos  para generar productos que faciliten el día a día del paciente  y permitan al profesional hacer mejor su trabajo.


Como ejemplos positivos apunta los departamentos de relación con el paciente de laboratorios como Bayer, Sanofi y Novartis, que  realizan el contacto con las asociaciones de pacientes como una acción de RSC.

 

Conocer las necesidades del paciente es clave también para que funcionen proyectos de eSalud y de juegos de salud.


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COM SALUD's curator insight, April 9, 1:36 PM

La escucha activa al paciente a través de las redes sociales y el contacto con las asociaciones están modificando el modelo de comunicación tradicional. El paciente debe formar parte de los proyectos del inicio de los mismos. En este sentido, RedPacientes, que organiza con COM Salud el I Congreso de Juegos de Salud, está ofreciendo a las compañías probar sus juegos de salud y soluciones de eSalud antes de lanzarlas al mercado.

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Se publica el primer eBook sobre la eSalud española. La eSalud que queremos

Se publica el primer eBook sobre la eSalud española. La eSalud que queremos | ComunicaFarma | Scoop.it

La eSalud made in Spain sigue creciendo y fijando unas bases que sustenten el futuro. Y lo va haciendo con las piezas que poco a poco van aportando todos los actores.

 

Precisamente 'La eSalud que queremos'quiere contribuir con el primer libro electrónico que recogerá todas las claves sobre esta materia en forma de ensayo.

 

El eBook, un documento que pretende ser divulgativo y constructivo, profundiza y define la versión española de la eHealth y se centra en el papel que juegan en ella dos de los actores sanitarios más importantes que la componen, como son los pacientes y los profesionales sanitarios. La publicación, que se pondrá a la venta las primeras semanas de abril, tendrá un importe simbólico y solidario que irá destinado a una ONGD.


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COM SALUD's curator insight, March 31, 6:32 AM

Javier J. Díaz, coordinador del blog Laesaludquequeremos ha editado un libro que pretende clarificar el papel de la eSalud en España. Excelente iniciativa que apoyamos para intentar acelerar la implantación de las TICs en salud.

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Why pharma need to build internal digital capabilities

Why pharma need to build internal digital capabilities | ComunicaFarma | Scoop.it
It is becoming essential that pharma embrace digital transformation urgently to survive, but the challenge companies face is knowing how and where to begin.

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Dr Maruthi Viswanathan's comment, March 16, 11:55 AM
In Pharma digital strategy, physician engagement, sales-force excellence and patient education/adherence have always been the key focus area. Technology is growing at an exponential rate and like other industries, even Pharma industry needs to leverage the advantage of the cutting edge technology like augmented reality, virtual reality, virtual 3D simulations, R-Detail, virtual training solutions and more.<br><br>The solutions based on these technologies are found to be promising in reaching the target audience, interacting with rich content and engage them to meet the program objectives within a short span of time.<br><br>Click the link below to take a quick tour of the next generation mobility technology available for the Pharma industry from RxLab – An innovative digital engagement research laboratory of RxPrism Health Systems.<br>http://youtu.be/SzjLWpq3ahY ;<br><br>To know more about Pharma and Healthcare related next generation digital solutions, kindly reply to this email or write to hello@rprism.com
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Tendencias de las aplicaciones en salud

Tendencias de las aplicaciones en salud | ComunicaFarma | Scoop.it

Al final de la semana pasada empezamos a juguetear con GoogleTrends (hacía tiempo que no experimentábamos con esta herramienta) y hemos querido seguir haciendop vaticinios y pronósticos con ella.

 

Desde principio de este año hemos estado insistiendo en nuestra percepción que este 2014 va a ser importante y definitivo para las aplicaciones (apps) en salud y por ello queremos seguir analizando su tendencia.

 

De esta forma nos pusimos “manos a la obra” e hicimos una primer aproximación mundial entre enero de 2007 y enero de 2014 con el concepto “app health”.

 

Seguir en

http://nuevastecsomamfyc.wordpress.com/2014/02/17/tendencias-de-las-aplicaciones-en-salud/

 

 

 


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TEVA lanza sus perfiles en Facebook, Twitter, Google+ y YouTube. a través del programa "Al corazón de TEVA 2.0"

TEVA, laboratorio líder mundial de medicamentos genéricos, situada entre las 30 más innovadoras y con una amplia implantación e implicación en España, ha lanzado sus perfiles en Facebook, Twitter, Google+ y YouTube. A través del programa "Al corazón de TEVA 2.0", la compañía apuesta por las redes sociales para acercarse a los profesionales sanitarios y al resto de la sociedad.


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Ignacio Fernández Alberti's curator insight, February 24, 10:42 AM

Los laboratorios siguen dando pasos lentos, pero firmes,  hacia el social media.

 

TEVA, un grande en el campo de los genéricos, entra de lleno en las principales redes sociales, y con un programa abierto, pues no solo se dirige a los profesionales de la salud, sino también al público en general

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2014: the year of social pharma

2014: the year of social pharma | ComunicaFarma | Scoop.it

Prodeep Bose (who I can't find on Twitter, but anyway...) writes:

 

"The central crux of the FDA's ruling suggests that a company’s responsibility is for content posted and not the entirety of the social context. And the intent, if I were to derive one, is to enable—if not empower—pharma to engage in social marketing.

 

In fact, I would suggest that it is the responsibility of pharma to engage and dispel inaccuracies regarding its products with a genuine intent in doing just so, in a responsible manner. And I imagine that the positive thinker on either side of the regulatory fence, whether at FDA or pharma, would see eye to eye on furthering the goal of legitimate information dissemination through the most powerful means of communications in our time—social engagement."


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Andrew Spong's curator insight, February 27, 9:02 AM

It is the proactive acknowledgment of pharma's moral and ethical responsibility that Prodeep alludes to in the second paragraph that is key here.

 

Regulations are, and always have been, the secondary issue: the desire and intent to participate in a responsible, approvable manner is all that is required.

 

If you're waiting for guidelines to find loopholes, you're not in the right place to use social technologies anyway.

 

As numerous commentators have said on many occasions, the principle obstacles to the industry's adoption of social are internal: a lack of will, understanding, and capability.

Alexandre Gultzgoff's curator insight, February 27, 11:04 AM

pressure is raising to make pharma moving forward in social

Sven Awege's curator insight, February 28, 5:11 AM

Attitude and a real wish to make a difference - regulation is just an excuse. But... I would also challenge that perhaps social media is not always the channel to provide the biggest bang! Upstream clear thinking is critical, while panning for measurement will also ensure that we can build perenniality by demonstrating true engagement that matters on a scale that has impact.

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Can Social Media Play a Role in Treating Chronic Diseases? #hcsm

Can Social Media Play a Role in Treating Chronic Diseases? #hcsm | ComunicaFarma | Scoop.it

Social media is already used for a wide range of personal and professional purposes, but according to a recent report by eHealth Initiative, it is now an effective treatment for chronic disease, as well.


This is because social media allows individuals living with chronic disease to join online communities where they can socialize, share tips and information, vent frustrations with others who understand, and even connect with medical professionals from around the globe.


There are many reasons why social media is an outstanding addition for those suffering from chronic disease. In America chronic disease accounts for 75% of healthcare spending, and impacts more than 133 million Americans.


Whether on social network sites, message boards, online blogs, or on chronic disease related forums, individuals and family members now have a large selection of online resources that allow them to interact and engage with one another.


Read more: http://mhealthwatch.com/social-media-may-play-a-role-in-treatment-of-chronic-diseases-22548/


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Successful mobile health apps: four determining factors

Successful mobile health apps: four determining factors | ComunicaFarma | Scoop.it

Mobile research firm research2guidance surveyed more than 2,000 developers and found some common traits among the successful mobile health apps:

 

Their revenue model is service-based, rather than based on paid downloads. More than a third of so-called successful apps, ranging from image sharing to sophisticated remote monitoring, get their revenue primarily from service sales, research2guidance said.

They integrate with other databases or health tracking devices. Open APIs allow apps to access more data that can enrich their value.

They have a large portfolio. More than one-third of the “successful” developers had published more than 20 mobile health apps, the firm said.

IOS is their No. 1 platform. A whopping three-fourths of successful developers had a preference for iOS over Android.


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ChemaCepeda's curator insight, May 20, 5:34 AM

Añadiría otros factores que salieron en #eSaludCyL como la facilidad de uso y la motivación para su utilización a largo plazo

Rowan Norrie's curator insight, May 21, 6:30 AM

Excellent article highlighting key facts about the mobile health sector, with link to free report.

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The Wearable Tech Ecosystem in One Easy View (infographic)

The Wearable Tech Ecosystem in One Easy View (infographic) | ComunicaFarma | Scoop.it
After weeks of research, Wearable World has created an Infographic of The Existing Wearable Technology Landscape, which indexes over 160 different companies within the ecosystem.

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Felix Jackson's curator insight, May 14, 4:55 AM

Very complex infographic that nicely shows how difficult it is to categorize the existing wearable landscape... despite what the authors like to think they did... ;)

Eularis's curator insight, May 15, 3:49 AM

The Wearable Tech Ecosystem in One Easy View (infographic) | http://venturebeat.com/2014/05/12/overview-of-the-wearable-technology-ecosystem-infographic/

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Vídeo sobre la confianza en la información de salud en Internet

La Fundación ISYS ha elaborado un vídeo educativo sobre la confianza en la información sobre salud que se puede encontrar en Internet. Contrastar la autoría de la información es clave para no caer en manos de charlatanes.


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COM SALUD's curator insight, May 5, 3:40 AM

Las búsquedas sobre salud en Internet ofrecen miles de resultados sobre cualquier tópico. Es importante que haya periodistas especializados en salud que ayuden a filtrar esa información con la ayuda de profesionales sanitarios.

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Pharma social media: forget ROI, focus on patients

Pharma social media: forget ROI, focus on patients | ComunicaFarma | Scoop.it

"While the pressure on pharma companies to maintain profit margins is high the industry needs a better focus on patients as consumers of healthcare.  Part of this focus should be using all the digital tools at their disposal to help consumers navigate the confusing world of empowered healthcare and make choices based on good, clear and easy-to-understand health information."


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How Pharmaceutical Firms Are Using Social Media to Speak to Patients

How Pharmaceutical Firms Are Using Social Media to Speak to Patients | ComunicaFarma | Scoop.it

Historically, the pharmaceutical industry has been a little slow on the uptake when it comes to the adoption of online marketing. But things are changing. In particular, pharma companies are embracing social media as they seek new, effective ways of helping the people using their products gain valuable information and, in turn, build their brand.

Much of the reason for this is that people have become digitally-savvy, as well as digitally-demanding. Research by the Pew Internet & American Life Project, for example, shows that 80% of internet users in the USA – about 93 million Americans – have searched for a health-related topic online.

There is a wealth of healthcare information available on the web. Whether it is reliable or not is open to debate; nevertheless, the research demonstrates just how important the internet is in the sphere of healthcare.

Into this space steps the pharmaceutical firm. Increasingly, drug manufacturers and healthcare providers are moving social media to the centre stage of their business models as they come to recognise its power in engaging patients.

A new report from the IMS Institute for Healthcare Informatics, one of the most wide-ranging analyses of the social media activities of some of the largest pharmaceutical brands, shows that nearly half of pharmaceutical manufacturers are now actively using social to engage with patients on healthcare-related topics.

Key findings:

Twenty-three of the top 50 pharmaceutical companies worldwide are now actively using social media – on Facebook, Twitter or YouTube – to engage with patientsBut only 10 are using all three services for healthcare-related topicsTwitter is used by 22 of the 50 companies studied, YouTube by 17 companies and Facebook by 15 companiesOf the ten pharmaceutical companies that were active across these three channels, Johnson & Johnson was ranked the bestThe overall level of engagement between pharmaceutical companies and patients has steadily increased over the past yearWikipedia is the single leading source of medical information for patients and healthcare professionals

‘Relevant, accurate content’

“Increasingly, patients are turning to social media as an essential forum for obtaining and sharing information related to their health,” explained Murray Aitken, IMS executive director.

“This trend only heightens the need for relevant, accurate content that can be accessed and used throughout the patient journey. Healthcare professionals, regulators and pharmaceutical manufacturers all need to acknowledge the vital role they can and should play as participants in the healthcare conversation.”

Tips for pharma firms starting out on social mediaStart with strategy

A plan of action is crucial to any social media activity. Start by defining your goals. What do you want to do on social? What do you want to accomplish?

Be human – tell stories

Health is a human issue, so offer stories on social media that engage with people. This could be links to case studies, personal blogs or interviews with experts.

Consider translated content

The most successful pharmaceutical companies are global ones. If you are expanding into new markets, consider offering translated social media content to effectively communicate with your new customers.

Pay attention to regulations

Remember that there are restrictions governing the type of marketing activity pharmaceutical companies can offer. Ensure you are up-to-date with regulations.

Start to review and audit

As your social media activity develops, it is crucial that you measure its success. Start analysing your content – see what works and what doesn’t, and make any necessary changes.

 


Via Plus91, John Mark Bwanika, Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Quality of patient health information on the Internet: reviewing a complex and evolving landscape

Quality of patient health information on the Internet: reviewing a complex and evolving landscape | ComunicaFarma | Scoop.it

The popularity of the Internet has enabled unprecedented access to health information. As a largely unregulated source, there is potential for inconsistency in the quality of information that reaches the patient.


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A doctor's prescription for social media

A doctor's prescription for social media | ComunicaFarma | Scoop.it

"As an experiment,  I immersed myself in social media for the past three months.  I started this blog, joined Twitter, LinkedIn, Google+, bought a domain name, and posted on Facebook for the first time in years.

 

Even within this short period of time, I reaped tangible benefits: I interacted with top physicians from across the world, kept up with the  medical literature, participated in discussions with patients about how how rheumatic diseases affect their lives, joined webinars about improving the patient experience, and provided educational information to physicians and patients about autoinflammatory diseases, my clinical interest.

 

Social media has changed the way that I think about and practice medicine, and it’s only been a few months"


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Wilf ILIFFE's curator insight, April 5, 5:56 AM

No mention of the pharma industry, though.

Bettina Gifford's curator insight, April 6, 1:00 AM

A doctor's perspective about the benefits of social media involvement..

Javier Antonio Bellina's curator insight, April 8, 8:48 AM

Las ventajas de estar en Internet.

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Gaining Perspective on Patient Engagement Through Social Media

Gaining Perspective on Patient Engagement Through Social Media | ComunicaFarma | Scoop.it
Healthcare Informatics Magazine | Health IT | Information Technology,Health care information technology & IT strategy news for CIOs, CMIOs & clinical informaticists. Learn about EMR EHR, ARRA HITECH, wireless technologies & meaningful use policy. Articles on patient safety, point-of-care tech & HIE analysis. Electronic medical records, health information exchange networks & hospital administration – financial – imaging news. Ambulatory care and business management info. Free Webinars and industry conferences.

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Merck's big data healthcare collaborations seek insights for drug development

Merck's big data healthcare collaborations seek insights for drug development | ComunicaFarma | Scoop.it
Sachin Jain, the CMIO of Merck's digital health arm talks about big data health insights it hopes to gain from healthcare industry collaborations.

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Sven Awege's curator insight, March 11, 5:46 AM

Another great initiative by Merck here. My question though is that the kinds of outcomes and insights we're talking about might be better managed by a more independent player! Not sure how comfortable patients are about being data-mined by a Pharma company.

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The Impact of European Healthcare Conferences

The Impact of European Healthcare Conferences | ComunicaFarma | Scoop.it
2013 was a remarkable year for healthcare conferences. We like to call 2013 the year healthcare conferences became social. More than 1,080 healthcare confe

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Marie Ennis-O'Connor's curator insight, March 4, 6:21 PM

Not all healthcare conferences are created equal. Some conferences leave a lasting impact with stories that will stay with you as a fellow human being and insights that will empower you professionally. Other conferences can be just fine, but without anything particularly eventful. Many months later you can clearly remember the impactful moments from the great conferences, while rarely remembering the program of the uneventful. What determines this outcome? Do some conferences just have to be more boring than others, or can the outcome be greatly enhanced by how we design conferences?

Denise Silber's curator insight, March 6, 4:41 PM

Thank you Marie Ennis O'Connor for this great article.

 

 
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How Google Plus Pages Can Boost Your Business

How Google Plus Pages Can Boost Your Business | ComunicaFarma | Scoop.it

Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content.


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Asturias celebra en abril una cumbre sobre las tecnologías en salud | farmaEVENTUS XXI|

Asturias celebra en abril una cumbre sobre las tecnologías en salud | farmaEVENTUS XXI| | ComunicaFarma | Scoop.it

Unos 200 expertos en tecnologías aplicadas a la salud (eSalud) se reunirán los próximos 10, 11 y 12 de abril en las I Jornadas de eSalud en Asturias, que se celebrarán en el Auditorio Palacio de Congresos Príncipe de Asturias de Oviedo. El evento, que contará con algunos de los mayores especialistas en esta nueva área de la salud, está organizado por la agencia asturiana Salud Social Media y los Colegios Oficiales de Ingenieros Técnicos e Ingenieros en Informática del Principado de Asturias. El objetivo es “involucrar a los profesionales de la salud en la mayor revolución sanitaria que haya habido desde el descubrimiento de la penicilina, lo que implica una gran oportunidad de mejora asistencial y de negocio”, comenta el coordinador de la jornada, Ignacio Alberti, CEO en Salud Social Media.

La eSalud es un sector que engloba conceptos como la salud móvil o mHealth, las aplicaciones en salud, la telemedicina, la historia clínica digitalizada, la receta electrónica, la monitorización de la gestión sanitaria, la gamificación (juegos para educar en salud) y la salud 2.0, entre otros. Se trata “de una nueva disciplina que complementa la asistencia sanitaria y proporciona soluciones de telemedicina y gestión en la nube, lo que permite controlar a los pacientes crónicos y evitar gastos innecesarios”, destaca Alberti. A su juicio, las jornadas suponen una oportunidad para acercar a Asturias las últimas tendencias en tecnologías aplicadas a la salud. 

Las ponencias, que podrán seguirse en Twitter con el hashtag #esaludAST, harán un repaso por las nuevas tendencias en el área de la eSalud, las aplicaciones móviles como oportunidad de negocio para los profesionales sanitarios o técnicas de comunicación con el paciente en el entorno 2.0. Además, se incluirán talleres sobre las distintas herramientas (redes sociales, smartphones, blogs, etc) y sus utilidades para facilitar la asistencia y la gestión sanitaria, así como el vídeo para acercar la farmacia al usuario. 


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