Transmedia: A Case Study for Brand Strategy | COMUNICACIONES DIGITALES | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


Via The Digital Rocking Chair, Henrik Safegaard - Cloneartist