Comunicaciones de Mercadeo Integradas
176 views | +0 today
Follow
Comunicaciones de Mercadeo Integradas
Temas relacionados con la comunicaciones de mercadeo integradas: publicidad, RR.PP., promoción de ventas, intracomunicación...
Your new post is loading...
Your new post is loading...
Rescooped by Óscar Urribarrí from Brújula Analógica-Digital.
Scoop.it!

¿Sabe un Community Manager cómo conseguir 1.000 Seguidores en un mes?

¿Sabe un Community Manager cómo conseguir 1.000 Seguidores en un mes? | Comunicaciones de Mercadeo Integradas | Scoop.it
No os voy a mentir. Como una Community Manager presa de la locura, yo era de las primeras personas en leer este tipo...

Via samuel a villegas
more...
samuel a villegas's curator insight, March 20, 2013 10:48 AM

Segmentar siempre sera la clave del Marketing eficiente ... El conseguir infinitos seguidores, solo trae infinitos "desatendidos" ...  

Scooped by Óscar Urribarrí
Scoop.it!

Strategies for Answering Your Customers' Toughest Questions

Strategies for Answering Your Customers' Toughest Questions | Comunicaciones de Mercadeo Integradas | Scoop.it
One of the hardest things to do in all of sales is handle tough questions from skeptical prospective customers.
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

What works in rich media mobile advertising [INFOGRAPHIC]

What works in rich media mobile advertising [INFOGRAPHIC] | Comunicaciones de Mercadeo Integradas | Scoop.it

As all advertising, mobile advertising is all about achieving the desired marketing goals, however simple they might be. You might want the consumers to browse your products, to watch your promo video, to find your store, or to simply just go to your Facebook page where they will learn more about you. But which one of these really works in mobile ads and which one works best? Celtra’s Quarterly Mobile Rich Media Monitor offers some useful insight into the performance of various ad experiences and features and aims to serve as a helpul guide for designing effective rich media mobile ads.


Key learnings

The most popular ad features across all four researched industry verticals (Auto, Retail, Entertainment and Finance) are still video and direct response, which are used in more than a half of all ads. They are both also very engaging – more than 10% of users who entered the ad experience watched the video.

 

Each vertical has its own best-performing feature: car dealership locator works best in Auto, product catalog in Retail, gaming features in Entertainment, and ATM/bank locator in Finance.

 

Social media is extremely effective across all verticals. Users love to share branded content from the ads both on Facebook (8.7%) and Twitter (12.6%). The newer social media services, such as Instagram, are even more engaging – more than 20% of users clicked through to Instagram app.

 

Overall, rich media ads are proving to be exceptionally engaging form of advertising with average engagement rates in the double-digits (12.8%).

 

The future is rich

As mobile advertising ecosystem is entering a mature phase, rich media ads are becoming much more sophisticated and elaborate. While including video is still the first and obvious choice for most brands, they are increasingly leveraging advanced mobile capabilities and ad features, such as location-based services, social media and gaming elements. When designed well and used in the right context, these features drive significantly higher ad performance and create much bigger value for advertisers than traditional static “click-to-site” mobile banners.

more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

7 claves para desarrollar un buen plan de comunicación para pymes

7 claves para desarrollar un buen plan de comunicación para pymes | Comunicaciones de Mercadeo Integradas | Scoop.it
Siete preguntas que cualquier responsable de una empresa u organización, independientemente del tamaño de la misma, debe responderse antes de lanzarse a implantar un plan de comunicación...
more...
No comment yet.
Rescooped by Óscar Urribarrí from MarketingHits
Scoop.it!

How to Design Logo that are Unique and Unforgettable? | All Infographics

How to Design Logo that are Unique and Unforgettable? | All Infographics | Comunicaciones de Mercadeo Integradas | Scoop.it

Infographics on Designing Logo which sell Business Product/Services by Startup Business Checklist on Designing Wonderful and Unique Logo for Company Business...


Via Christino Martin, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Óscar Urribarrí from Digitalis mundi
Scoop.it!

Business Value of Information Sharing . University of Michigan

Information Sharing Beyond Firm Boundaries
Emerging Technologies
Service Oriented Architecture


Via Carlos Rodriguez-Gutierrez
more...
No comment yet.
Rescooped by Óscar Urribarrí from Digitalis mundi
Scoop.it!

Personal Branding: ¿negocio o realidad?

Personal Branding: ¿negocio o realidad? | Comunicaciones de Mercadeo Integradas | Scoop.it
RRHH Digital. El Personal Branding o Marca Personal es un término desconocido para el gran público, pero de una enorme importancia e influencia  para toda aquella persona que quiera generar y proyectar una imagen personal diferente y única hacia el...

Via Carlos Rodriguez-Gutierrez
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

B2B ROI in Three Easy Steps

B2B ROI in Three Easy Steps | Comunicaciones de Mercadeo Integradas | Scoop.it
For many B2B companies with the right strategy and access to data, determining ROI can be quite simple. This post shows you how to do it.
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

Procesamientos de datos 2

CRM es un modelo de gestión de toda la organización, basada en la orientación al cliente (u orientación al mercado según otros autores), el concepto más cercano es marketing relacional (según se usa en España) y tiene mucha relación con otros...
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

10 Claves para una Estrategia de Marketing de Contenidos Exitosa

10 Claves para una Estrategia de Marketing de Contenidos Exitosa | Comunicaciones de Mercadeo Integradas | Scoop.it
10 Claves para una Estrategia de Marketing de Contenidos Exitosa http://t.co/Ptkdol7N...
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

Famosos y marcas, una relación que no siempre funciona en ...

Famosos y marcas, una relación que no siempre funciona en ... | Comunicaciones de Mercadeo Integradas | Scoop.it
Y esta relación marcas / famosos en términos de marketing y comunicación si duda es positiva y genera interesantes beneficios para ambas partes, atrayendo incluso a rostros consagrados como el duro actor Robert de Niro ...
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

* Cámara de comercio e industria lomense. Comunicación y ...

* Cámara de comercio e industria lomense. Comunicación y ... | Comunicaciones de Mercadeo Integradas | Scoop.it
El poder de la comunicación” fue el nombre del seminario sobre comunicaciones integradas de marketing organizado en la Cámara por la Comisión de Capacitación, con el apoyo de CAME a través del INACAP.
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

LAS COMUNICACIONES INTEGRADAS DE MARKETING

LAS COMUNICACIONES INTEGRADAS DE MARKETING | Comunicaciones de Mercadeo Integradas | Scoop.it
Las Comunicaciones Integradas de Marketing, resultan de la aplicación del conjunto de herramientas de mercadeo y comunicación (publicidad masiva, mercadeo directo, ventas promocionales y relaciones públicas), ...
more...
No comment yet.
Rescooped by Óscar Urribarrí from Business Improvement
Scoop.it!

5 Reasons to Build your Brand

5 Reasons to Build your Brand | Comunicaciones de Mercadeo Integradas | Scoop.it

We live in a world dominated by brands, yet a large proportion of SME business owners do not fully understand the value of a strong brand, or the reasons why every business should pay attention to developing their brand in the market they serve.

 

A strong brand, gets your business on the shopping list of potential consumers of your product or service, a list which will usually only contain the names of just three businesses.

 

This good article, discusses the importance of building a strong brand, and it provides five reasons why you need to ensure that you build a strong brand for your business.


Via Daniel Watson
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

The Evolution of the Brand Creature

The Evolution of the Brand Creature | Comunicaciones de Mercadeo Integradas | Scoop.it
The brand creature is evolving. It started as a simple cartoon: Speedy, the Alka-Seltzer mascot, for example. And, in a rapid development, it is taking on mobility, speech, and the earliest stages of independence and agency.
more...
No comment yet.
Rescooped by Óscar Urribarrí from Brújula Analógica-Digital.
Scoop.it!

El aporte de los Community Managers a las empresas (2012)

Investigación realizada en Community Managers en Venezuela, acerca de su trabajo, relación con los clientes y los principales aportes que pueden darle a las e...

Via samuel a villegas
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

Comunicaciones Integradas de Mercadeo, (CIM ...

Comunicaciones Integradas de Mercadeo, (CIM ... | Comunicaciones de Mercadeo Integradas | Scoop.it
Los cambios en los modelos de comunicación derivados de los avances tecnológicos, el Internet y las nuevas herramientas de comunicaciones basadas en este, han permitido un importante cambio en la manera como las ...
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

How to Create “The Perfect Blog Post”

How to Create “The Perfect Blog Post” | Comunicaciones de Mercadeo Integradas | Scoop.it
Is there such a thing as a “perfect blog post?” The answer is “YES!” There are 9 essential elements of what I call “the perfect blog post” and each element serves a specific purpose.
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

Nº 38 MARKETING AMITZY: PHILIP KOTLER, UNO DE LOS ...

Nº 38 MARKETING AMITZY: PHILIP KOTLER, UNO DE LOS ... | Comunicaciones de Mercadeo Integradas | Scoop.it
Las comunicaciones integradas de marketing son una forma de examinar todo el proceso de marketing desde el punto de vista del receptor. Todo negocio es un negocio de servicios: su empresa no es una empresa de ...
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

The Discipline of Listening

The Discipline of Listening | Comunicaciones de Mercadeo Integradas | Scoop.it
As the up-and-coming vice president and CEO candidate for a Fortune 500 technology corporation sat before the CEO for his annual review, he was baffled to discover that the feedback from his peers, customers, direct reports, and particularly from...
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

Tendencias del mercado global

Tendencias del mercado global | Comunicaciones de Mercadeo Integradas | Scoop.it
Lo importante en las tendencias del mercado global, es reconocer que así como se han roto las barreras geográficas, también se han ampliado los mercados locales, es decir, los mercados locales se han abierto a nivel internacional.
more...
No comment yet.
Scooped by Óscar Urribarrí
Scoop.it!

“Las mejores ideas son las que están fuera del brief" - adlatina.com

“Las mejores ideas son las que están fuera del brief" - adlatina.com | Comunicaciones de Mercadeo Integradas | Scoop.it
“Las mejores ideas son las que están fuera del brief"adlatina.comJavier Sánchez Lamela -vicepresidente de marketing de Coca-Cola- y Guido Rosales –integrated marketing communication para Coca-Cola Latinoamérica- ...
more...
No comment yet.