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20 Consejos para la gestión del Twitter Corporativo

20 Consejos para la gestión del Twitter Corporativo | Communication, Marketing and Social Media | Scoop.it

Twitter ya es una de las más potentes herramientas de comunicación actualmente, enmarcada dentro de lo que se denomina “microblogging”. Dicho de otro modo, Twitter es un servicio gratuito que con crearte una cuenta puedes lanzar mensajes de hasta 140 caracteres (igual que un SMS de móvil) para contar o compartir lo que tú quieras.

 

Ahora bien, ¿y esto cómo lo aplico a la empresa? Las aplicaciones son numerosas pero principalmente debes utilizarlo como un nuevo canal de comunicación entre tu empresa y los clientes, ya sea como servicio de atención al cliente, para comunicar el lanzamiento de nuevos productos, promocionar ofertas puntuales o para conocer más sobre nuestros clientes con el fin de poder adaptar aún mejor nuestros productos y/o servicios para ellos.

 

Estoy segura de que ésta herramienta es casi para todas las empresas, pero mucho cuidado, no es para todas las personas. Asegúrate de que si tu empresa va usarla encuentres a la persona correcta para hacerlo, se debe sentir cómoda con la fluidez, rapidez e informalidad, por así decirlo, del medio que es Twitter.

 

Cuando publicas como empresa, debes estar relajado, conversar y aportar valor. Los perfiles empresariales que sólo publican información y promociones sin conectar con sus seguidores generalmente terminan por desaparecer. Por ello es tan importante que la persona sea ágil en este medio y le guste relacionarse con los demás.

 

Twitter se puede ocupar dentro de las empresas como una herramienta para el Marketing, las Relaciones Publicas, la Atención al Cliente y los Recursos Humanos.

 

Nunca pierdas de vista que Twitter es un canal de comunicación, sería un error utilizar Twitter solamente para promocionar nuestra marca, debemos ofrecer contenidos útiles, que puedan interesar a nuestro público objetivo y lo más importante, crear conversación. A continuación les dejo algunos consejos que pueden tomar en cuenta a la hora de gestionar su cuenta corporativa:

 

- Sé el primero en compartir. Permanece atento a las novedades sobre tu área de negocio. Suscríbete a los RSS de noticias para que no se te escapen y compártelas.


- Utiliza Twitter para ayudar a la gente. Sé tu mismo, exprésate con naturalidad.


- Sigue la regle del 80/20 de las Redes Sociales: el 80% de tus tweets debería ser contenido útil para tus seguidores y el 20% para promocionar tu marca. Una buena proporción puede significar un 100% de rentabilidad.


- No te dejes llevar por los números. Conseguir 100 seguidores relevantes en un mes es mejor que conseguir 1000 seguidores sin relevancia cada día de la semana.


- No utilices herramientas para contestar automáticamente a tus seguidores. Cada seguidor es único, entabla conversaciones individuales.


- Utiliza los RT (retweets) te ayudarán a estar activo y mostrarás a tus seguidores lo que te interesa.

 

- Reparte tus tweets en el tiempo, no estes mucho tiempo sin escribir para luego publicar 10 tweets seguidos.

 

- Conversa con tus seguidores, no te limites a promocionar tus productos o marca. Habla sobre temas interesantes de tu área de negocio. Proporciona a tus seguidores contenido que les interese, algo que puedan utilizar.


- No te limites solo a re-twitear y a compartir enlaces, utiliza twitter para conversar con tus seguidores y asegurate de que en cada tweet das a conocer un poco más de ti. Si eres capaz de crear conversación y de ofrecer contenido útil, las relaciones y los seguidores vendrán solos.

 

- Comparte ideas e información con gente que tenga los mismos intereses que tú.


- Si incluyes en tus tweets enlaces hacia tu web conseguiras incrementar el tráfico.


- Twitter funciona mejor si lo utilizamos complementado con otras redes sociales, blogs, foros. Etc.


- Uiliza Twitter para saber lo que se dice sobre tu marca o producto. Échale un vistazo a la pestaña @Menciones.
Si no puedes dedicar tiempo a tu campaña de Marketing en Twitter contrata a personal profesional para que la gestione, las campañas de Marketing en Twitter son baratas, sencillas y eficaces.


- No incluyas solo enlaces hacia tu página web o blog, enlaza también el contenido interesante de otros.


- Promociona tu perfil de Twitter, inclúyelo en tu web, en tus tarjetas de presentación, en tus artículos, presentaciones, etc.


- Dedica tiempo a contestar y a re-twittear, no ocupes todo el tiempo en hablar sobre ti. Participa, interactúa, construye: haz comunidad.


- Escribe de forma periódica, sin llegar a ser spam. Dedica a Twitter unos minutos cada 2 horas para permanecer activo y no dejar pasar ningún comentario importante.


- Explota la herramienta de “Listas” para escuchar los que dicen tus seguidores de forma más ordenada. Crea Listas por segmento de mercado, área de conocimiento, intereses, etc.

 

Más Información: http://goo.gl/Q1ICV

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How To Get More Comments On Your Articles

How To Get More Comments On Your Articles | Communication, Marketing and Social Media | Scoop.it
1. Make it as easy as possible to leave a comment

Does "website" really need to be a required field? Are your CAPTCHA images harder to solve than a Rubik's cube? Sometimes the effort it would take to comment on your blog outweighs the potential user benefits. Take a look at each field and ask yourself "is this a hoop I'd be willing to jump through to leave a comment on a blog I've never visited before?" Most users are wary about giving out an email address, so assure them that their data won't be used for anything other than unique identification or just let them login using Twitter of Facebook (more on that below). In the end, you should be mostly concerned with their username, email address (to distinguish their comments from others, gravatars etc), and the comment itself. Anything else is a barrier to entry that should be scrutinized and broken down wherever possible.

 

2. Comment placement

So many widgets, so little real estate. If I didn't know any better, I'd think that the end of a blog post is the hottest piece of property on the net these days. After you've pumped your full author bio, social buttons, "other articles you might like," opinion disclaimer, and multiple ad units, the comment section often ends up an entire page screen below the actual content. I know, I know, it's tough to demote any of these widgets because of course ad placement is important; of course, "related content" and extra pageviews are important, but if you're truly serious about getting the conversation going on your article, then you should consider giving the comment section a more prominent position on the page.

 

3. Social logins

If for whatever reason you simply must require users register for commenting (a rather large barrier to entry) consider allowing them to log in using the social media accounts they're already using. If you're running Wordpress, this can be done by installing one or two plugins of your choice. Simple Facebook Connect will get the job done and the Twitter version will do the same. If you're looking for a more comprehensive solution (all social networks), try Social Login. Social logins on custom CMS' obviously vary and can be achieved using OAuth and following the developer instructions from Facebook and Twitter. There's also the all inclusive Disqus comment system that you've probably already seen in use on many blogs.

Not only does this offer users a 1-click login option for commenting and other community activities around your site; this option also gives your users an automatic avatar and social identity. Comments coming from a person with a traceable identity are almost surely of higher quality than those coming from completely anonymous users. And hey, once they're logged in with Twitter or Facebook, it stands to reason that the chances of someone sharing your page on one of those networks increases considerably.

4. Profiles, Awards, and Rankings

You've probably used (or been used by) a piece of ego bait in a link building campaign and the same principles of human nature apply to community building. In-depth profiles, award systems, and commenter rankings are great ways to encourage your contributors to keep coming back for more. A simple database comment count for each individual is all that is required for deployment. Attach fun titles such as "Youngling," "Aspirant," or "Padawan" to these values and you'll not only please current commenters, but you'll also give readers a way to gauge that person's standing within the community.

Grab the Top Contributors plugin for Wordpress and show your top commenters some love. You could also display "X-Year Club" awards on user profiles or a "She's Over 9000aaaand!" badge for your most ambitious contributors. Anything you can do to give your loyal commenters a feeling of community and importance will encourage more comments.

 

5. Join the conversation

This one's a no-brainer. Respond to comments on your articles. You took the time to write the piece, so get in there and stand by it! Keep the conversation rolling with questions of your own and address things you may have glossed over in your initial publishing.

Try highlighting author comments so that they stand out a bit. This immediately communicates to readers that the author is paying attention and will most likely respond to their comment if they take the time to write one. The reality is that articles with comments get more comments. Articles without comments have trouble getting initial comments. The difference between 0 comments and a handful can mean everything. Who wants to be the first person to comment on a post? Each new user post offers an entry point for new lines of discussion. Help get the chain reaction going by helping the initial conversation to get started.

 

6. Email notification on reply

With great power comes great responsibility. If a loyal reader has given you their email address and contributes to your site on a regular basis, the last thing you want to do is lose their trust. You've got their email address but no one wants a "quarterly site update" or "Jan 1st Happy Birthday" email from every website they've ever commented on, right? But what most people would probably be okay with is a notification that their thoughtful comment has just received an equally thoughtful reply thus giving them the chance to respond.

Try Comment Reply Notification for Wordpress if you're looking to add this feature to your blog. You can choose to alert everyone on the thread whenever anyone replies or limit it to personal replies. You could also allow users to choose for themselves with a simple checkbox as they reply. Disqus also offers this feature.

 

7. Tracking your progress

For many blogs it will be obvious when the influx of new commenters come in, but on larger sites it might be more difficult to track your progress. One simple and universal way to track your progress is to set up a Google Analytics goal associated with a new comment. Here are some instructions on how to do this. You can also easily set up GA event tracking any number of ways using the Raven GA config tool.

 

More information: http://goo.gl/vq1LJ

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Social Business: What Are Companies Really Doing?

Social Business: What Are Companies Really Doing? | Communication, Marketing and Social Media | Scoop.it

Findings from the 2012 Social Business Global Executive Study and Research Project by Deloitte and MIT Sloan Management Review (SMR)

 

 

The proliferation of technology-based social networking has transformed politics and social norms on a global scale over the past decade. Will social networking and social software have a similarly transformative effect on business? Is it already doing so? What kinds of enterprises are benefiting the most? And how are they benefiting?

 

To answer these questions, Deloitte and MIT Sloan Management Review (SMR) collaborated on a global research effort to investigate the management implications of the rapidly evolving world of social business. Gathered through surveys and interviews, the research results provide executives insight into the social business landscape today and a framework to help realize value from social business investments.

 

More information and download the report: http://goo.gl/RDSYf

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One Tweet from a CEO is Worth 100 Tweets from Staff | Social Media Today

One Tweet from a CEO is Worth 100 Tweets from Staff | Social Media Today | Communication, Marketing and Social Media | Scoop.it
I spoke last week at the Council of Manufacturing Associations, to an audience of 200 CEOs.

 

My panel was with Christopher Gahan, Chief of Staff for Senator Toomey of PA, and Shana Glickfield of Beekeeper Group, a digital public affairs agency we work closely with. The topic was Twitter and Advocacy.

 

I was impressed that there were several CEOs in the room actively using Twitter, but of course we got some pushback. One CEO in particular asked about frequency of tweeting - he said his staff told him he had to tweet regularly during the day to make it worthwhile. He had thrown his hands up in frustration and decided not to bother.

 

I told him I disagreed with what his staff said.

 

Yes, it doesn't make much sense to start a Twitter account and not use it. Yes, the more you use it, the more you build audience and the more you build relationships.

 

But in my opinion, one good tweet from a CEO is worth more than 100 tweets from other staff. CEOs got to where they are through their long careers and their influence, earned over years of building relationships in real life. That influence, once mirrored and cultivated online, can only be AMPLIFIED by Twitter. Social media is encouraging a whole crop of new influencers - people with large followings, group admins, industry bloggers... but that does not take away the power that the head of the organization could have if he or she jumped into the game. And yes, we all know CEOs are busy - just like we don't expect President Obama to be personally tweeting all day long (having, you know, a rather large country to run) - we also wouldn't expect our association CEO to be on there all day either.

 

It takes a little bit of effort to figure out what kinds of tweets to share and how often, but the impact of a good tweet from a CEO can make all the difference to the strategic goals of the organization as a whole.

 

Don't believe me? As Chris Gahan shared, Twitter is a direct line to his desk and therefore his Senator's office. He has Tweetdeck up as his computer desktop - meaning he's watching it all day. He's watching for mentions and keywords just like the rest of us. If you send a Tweet to @SenToomey, Chris (who is his Chief of Staff, remember) will see it. Chris made the comparison between a free, 30-second, well-timed and worded tweet and the amount of money spent to fly people to Washington (plus fancy dinners and whatnot) - a practice he said is FAR LESS EFFECTIVE to catch his attention. He added that his Senator's office receives 20,000 emails per week. (I thought my inbox was bad). These emails have to pass through several layers of junior staffers before they ever get in front of him, much less to the Senator's inbox.

 

More information:http://goo.gl/epTD4

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#PInterest Stats in Infographic

#PInterest Stats in Infographic | Communication, Marketing and Social Media | Scoop.it

#PInterest Stats in Infographic.

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Meet Signal, the Instagram of Citizen Journalism

Meet Signal, the Instagram of Citizen Journalism | Communication, Marketing and Social Media | Scoop.it

What do you get when you combine a photo-sharing mobile platform like Instagram with more geo-location awareness and a Reddit-style voting system for stories breaking all over the world?"

 

Answer: Signal, the app citizen journalism may well have been been waiting for.

The Signal app is currently in private beta launch, and will hit app stores for the iPhone in the next few months. You can sign up to test the app here.

Signal is the brainchild of Lebanese entrepreneur Mark Malkoun, who says it will address the fundamental limitations of sharing stories on social media.

“Initially, Twitter and Facebook were designed to get news from people or brands or celebrities,” Malkoun told Mashable. “Now, if something is happening say three miles away from you, say something really important, Twitter won’t systematically inform you unless you follow someone who happens to be there.”

 

Facebook has since expanded to allow people to subscribe to others, and anyone could still search for news on Twitter via hashtags. Still, actual news can become muddied in other posts that have nothing to do with these news stories, Malkoun said. And needing to follow or subscribe to people first still gives weight to “power users.”

But what if you just happen to be at the right place at the right time when it comes to breaking news?

 

With Signal, the emphasis is on quick and easy photojournalism. Users capture media that they then upload to the app with a geo-tagged location and a short caption of around 60 characters. And if multiple people happen to be covering the same story, an algorithm for the app pushes the photos together, so the content becomes classified under the same story.

 

Signal’s strategy hinges on an idea that has already turned Instagram into one of the hottest digital platforms — one worth $1 billion to Facebook. As Instagram’s 50 million users can attest, there’s a strong desire to share visual, mobile stories with the world.

 

When users open the app, they can view news photos according to their location, most recent upload or what others have voted top news. You can choose to see the top stories by country, continent or the world as a whole.

 

More information: http://goo.gl/4R075

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Informe de la Sociedad de la Información en España 2011

El pasado 25 de enero la fundación Telefónica presentó el Informe de la Sociedad de la Información en España.
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Super Bowl Breaks Social TV and Broadcast Records

Super Bowl Breaks Social TV and Broadcast Records | Communication, Marketing and Social Media | Scoop.it
Super Bowl XLVI was not only a big hit with broadcast viewers, it also excelled in the social TV space.
Hollywood news site Deadline reports that 111.3 million Americans tuned in to watch the New York Giants defeat the New England Patriots.
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Cómo Durex pasó de 30.000 a 300.000 fans en Facebook en apenas 6 meses. “Bésame aquí y en París”.

Cómo Durex pasó de 30.000 a 300.000 fans en Facebook en apenas 6 meses. “Bésame aquí y en París”. | Communication, Marketing and Social Media | Scoop.it
El relanzamiento de la página de Facebook de Durex en España, Durex Love Sex, ha conseguido un récord de 300.000 fans en medio año, con una muy alta cuota de participación de los usuarios: más de 150.000 comentarios y 11.000 contenidos compartidos. Tanto, que en octubre llegó al Top 7 de páginas de Facebook en España, según SocialBakers.

 

Pavlov, la agencia creativa que, junto a Veritas en la planificación de medios, se ha encargado de la comunicación digital del relanzamiento, partió de unos 30.000 fans de la antigua página, para migrarlos a la nueva. Durex planteó el reto de llegar a los 100.000. Se superó con creces. ¿Cómo?

 

Todo empezó con una acción de reposicionamiento potente: “Bésame aquí y en París”, una aplicación en la que se convertía el cuerpo de un hombre y una mujer en el mapa de París, para recorrerlo a besos. Había que sugerir el lugar del beso (en el cuerpo y en París) a la persona etiquetada. El premio: hacer realidad ese beso en el punto exacto de París. Se sortearon 15 viajes a la ciudad del amor. En un par de semanas se consiguieron más de 13.000 participaciones y más de 50.000 nuevos fans.

 

[curated by @ricardollera]

Leer más: http://goo.gl/xJjdc


Via Ricardo Llera
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Facebook y Twitter, más adictivos que el alcohol y el tabaco

Facebook y Twitter, más adictivos que el alcohol y el tabaco | Communication, Marketing and Social Media | Scoop.it
La red social de Facebook y la red de microblog Twitter causan más adicción que el alcohol y el tabaco. Resistir la tentación de visitar los sitios de redes sociales para ver las actualizaciones es más difícil que rechazar una bebida o un cigarrillo.

 

Facebook y Twitter se han convertido en las redes sociales más populares del momento. Incluso, los 'smartphones' y 'tablets' permiten estar conectados a ellas las 24 horas al día. Entrar en el perfil de Facebook para comprobar si alguien ha comentado un estado, ha publicado una foto o ha cambiado su estado, así como comprobar las menciones en Twitter o los 'tuits' de los seguidores, se convierten en acciones diarias tan comunes como dormir o comer. De ahí que algunos de esos usuarios tengan adicción a las redes sociales.

 

Según un estudio realizado por la Booth School of Business de la Universidad de Chicago -y recogido por el diario británico The Telegraph-, tanto Facebook como Twitter causan más adicción en los usuarios que el alcohol o el tabaco. Para este estudio se han realizado 250 encuestas sobre los deseos diarios de los usuarios.

 

Más Información: http://goo.gl/LP2xJ

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El FBI planea una aplicación para rastrear redes sociales como Facebook y Twitter

El FBI planea una aplicación para rastrear redes sociales como Facebook y Twitter | Communication, Marketing and Social Media | Scoop.it

El FBI planea desarrollar una aplicación para rastrear las redes sociales, entre ellas Facebook y Twitter, en busca de posibles situaciones de emergencia y posibles delitos, para poder prevenirlos antes de que sucedan.

 

Según informa la BBC, este sistema de alertas podría reflejar en un mapa la información obtenida sobre supuestas amenazas nacionales y globales. De momento, la agencia federal ha solicitado presupuestos y diferentes opciones a los desarrolladores del proyecto.

 

Tras conocerse la noticia, grupos de defensores de privacidad en la Red han señalado que están preocupados porque la medida podría afectar a la libertad de expresión de los usuarios.

 

La información, publicada por la revista NewScientist, proviene de un documento publicado el 19 de enero en el que el FBI invita a las compañías a desarrollar un sistema de rastreo, para lo que tienen de plazo hasta el próximo 10 de febrero.

 

El documento de la agencia estadounidense sugiere que el sistema busque automaticamente los "contenidos públicos" compartidos en Facebook, Twitter y otras plataformas sociales que alerten sobre posibles riesgos de acciones terroristas o delitos informáticos.

 

Más Información: http://goo.gl/TnZBP

 

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Las marcas españolas, a examen en Twitter

Las marcas españolas, a examen en Twitter | Communication, Marketing and Social Media | Scoop.it
El laboratorio de Skolti, acaba de lanzar un nuevo proyecto denominado el Observatorio de marcas de Twitter en España, el cual nos permite conocer datos cuantitativos de las cuentas de Twitter de diversas grandes marcas españolas, para poder...
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Six Important Shifts for Social Media In 2012

Six Important Shifts for Social Media In 2012 | Communication, Marketing and Social Media | Scoop.it
This post was originally published on Dave Fleet's blog (RT @DDBEJE 6 cambios importantes para el uso de los medios sociales por los negocios en el 2012 http://t.co/Mcxx8dBd
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Managing Your Online Social Reputation

Managing Your Online Social Reputation | Communication, Marketing and Social Media | Scoop.it
This article from Lenoir City Today helps explain how to monitor and manage your company's online social reputation. It pays to work on your reputation.

Via Susan Bainbridge
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Lenoir City Today's comment, September 4, 2012 2:46 PM
Thanks for sharing my post!

www.lenoircitytoday.com
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5 tools for managing your contacts and boosting your network

5 tools for managing your contacts and boosting your network | Communication, Marketing and Social Media | Scoop.it
Out of all of the features on your average smart phone, the standard, run-of-the-mill Contacts app is one that induces a fair amount of ambivalence. Sure, it’s a fine bin to stash the numbers and email addresses of your family, friends and acquaintances, but it’s got an exceptional ability to be, across the board, completely and totally unexceptional. The blase nature of the traditional contacts app can be taken or just as easily left in a folder for minimal use.

 

But, perhaps most importantly, what the traditional contact managers actually show is the relatively little change its made in the process from analog to digital. In a lot of ways, a contact manager can incorporate new, innovative services to not only help users take a smarter approach to meeting new people but also transmit readily available information from social media profiles directly into that contact profile. That sort of drastic improvement could turn the service from dust-gathering afterthought to a must-use system.

 

Here’s a breakdown of five applications that are breaking the barriers of the traditional contact managing system on the computer as well as mobile devices. The best part? Most of them have free options that give a good bang for your (non-existent) buck.

 

Plaxo

One of the many startup love-children of Napster entrepreneur Sean Parker, Plaxo launched in 2002 as a combination address book/social network. The company had some decent success, partnering with the likes of AOL and Comcast before the latter acquired the startup in 2008.

 

Evernote Hello

Evernote Hello is the first venture into contact management for the highly regarded note-taking cloud giant. Hello rolled out its service for iPhone late last year, and followed up with an updated Android counterpart in late May. It’s certainly not the first foray into alternative products that the company has dove into — it achieved moderate success with its acquisitions (Skitch and Penultimate) as well as its own developments (Evernote Food).

 

Smartr

In a calculated rebranding achievement by longstanding contact management startup Xobni, Smartr is a social contact manger available for Gmail and Outlook as well as iPhone, Android and Blackberry. Smartr is a variation of Xobni’s heavy hitting pro service, which carefully searches through inboxes for conversations and appointments to give a comprehensive look at all interactions with a given contact.

 

Tacts

Tacts for iPhone is the product of Chinese startup Terntek, and it has broken through internationally with its English language version, which was released in 2010. Although it’s not a major player in the contacts service, its steady and reliable platform has enabled Tacts to increase in popularity over time — now it is considered one of the more formidable next-gen contact managers.

 

Soocial

Dutch startup Soocial burst onto the scene in 2006, and quickly gained steam as a popular contact management app for those outside the US. Boasting address unification across 500 different platforms and messaging services, Soocial capitalized on the cloud computing boom to create a universal contacts list. Though it maintained a small, scrappy team of only 4 workers in Amsterdam, Soocial was getting attention.

 

More Information: http://goo.gl/cr96D

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Study: LinkedIn Is the Best Place to Share Links for SEO - SocialTimes

Study: LinkedIn Is the Best Place to Share Links for SEO - SocialTimes | Communication, Marketing and Social Media | Scoop.it

Study: LinkedIn Is the Best Place to Share Links for SEO.

 

Devon Glenn on August 20, 2012 4:21 P

Facebook and Twitter might be more obvious choices for sharing links, but a recent study by HubSpot social media scientist Dan Zarrella shows that LinkedIn is the best social network for boosting search engine results.

 

“To complete this analysis, I compiled a database of more than 25,000 URLs that had been shared at least once on the three major social networks (Facebook, Twitter and LinkedIn), were at least a month old, and had at least one incoming link,” Zarrella explained in a blog post. “First, I looked at the relationship between the number of times a URL was Tweeted and the number of incoming links it had pointing to it. I found a convincing positive relationship. Those URLs that got more Twitter love, also got more link love.”

 

He found the same to be true for Facebook and LinkedIn. ”While all three networks did have a positive correlation, the strength of the relationship was strongest for LinkedIn,” Zarrella concluded.

 

Basically, the URLs that were shared on these social networks also tended to appear more often on other websites, giving them a higher page ranking on Google. Although a greater number of shares on Facebook and Twitter led to more incoming links overall, there were more incoming links per share on LinkedIn.

 

In this slideshow, HubSpot Founder Dharmesh Shah and SEOmoz CEO Rand Fishkin show a graph of these results, as well as some key findings from the 2012 State of SEO and Internet Marketing in 2012.

 

More Information: http://goo.gl/YdT3a

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How to Prevent #Hackers From Taking Over Your #Facebook Account

How to Prevent #Hackers From Taking Over Your #Facebook Account | Communication, Marketing and Social Media | Scoop.it

If you’re using Facebook, you can be a potential target for hackers. Fortunately, there are steps you can take to protect your Facebook account.

 

If you’re using Facebook or any other online platform, you can be a potential target for hackers. Everyone is at risk including web experts, just read what happened to Danny Brown (well-known blogger and VP at Jugnoo, Inc.) who was the victim of malicious hackers on his Facebook account on July 14th.

 

Fortunately, there are steps you can take to protect your Facebook account from hackers. Here are some security settings Facebook has available to help you keep your account safe.

 

Facebook Security Settings
All these settings can be found by clicking on your Facebook “Account Settings” and then click “Security” in the left column.

Secure Browsing
Why use it:
• If you frequently use Facebook from unsecured public networks such as those in hotels, airports or cafes, consider enabling Facebook secure browsing, or HTTPS.

What it does:
• This setting encrypts the information you send and receive.

How to use it:
• Under Security Settings, look for “Secure Browsing” and simply check the box that says “Browse Facebook on a secure connection (https) when possible”.

Remember:
Encrypted pages take longer to load, so you may notice that Facebook is slower using HTTPS.

Login Notifications
Why use it:
• Find out immediately when someone accesses your account from an unauthorized device.

What it does:
• Facebook will notify you via email or text message when your account is accessed from a computer or mobile device that you haven’t used before.

How to use it:
• Turn on Login Notifications by choosing the notification method: email and/or text message notification. Note that if you want to receive text message alerts, you’ll need to add a mobile number to your account.
• You’ll be asked to name your computer or mobile phone next time you log in.
• If you ever receive a Login Notification from an unfamiliar device or location, follow the instructions in the notification to reset your password and secure your account.

Remember:
• Don’t select the option to save your device if you’re using a public computer. You can see your list of authorized devices under “Recognized Devices”.

 

Read more: http://vasimpleservices.com/how-to-prevent-hackers-from-taking-over-your-facebook-account

 

 

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#Olympics Points to #YouTube’s Future: Live Video

#Olympics Points to #YouTube’s Future: Live Video | Communication, Marketing and Social Media | Scoop.it

You may know YouTube primarily for its awesome sports highlights, classic TV clips and popular music videos, all of which are offered on-demand in easily clickable playback format.

 

But the 2012 Olympics represent the service’s biggest live streaming effort ever. The Games also offer a window into the changing nature of online video and where YouTube is headed next.

 

YouTube partnered with NBC to deliver the American broadcast giant’s online Olympic coverage, delivering 34 million live streams to customers over the first week of the Games. Nearly 1.5 million people watched live streaming coverage of the U.S. women’s gymnastics team winning a gold medal.

 

Nearly 1.2 million watched via live stream as Michael Phelps beat Ryan Lochte for the 200m IM swimming gold. YouTube is also delivering free live streamed coverage via the International Olympic Committee’s channel to fans in Asia and Africa, further boosting its global reach for the Games.

 

To power its partnership with NBC, YouTube officials say, the company built an entirely new platform for delivering live streaming footage at a previously unprecedented scale. As many as 100 simultaneous high definition feeds are in action at one time to deliver multiple events from multiple angles for fans online.

 

Not Just the Olympics

About 25 employees stationed in offices around the world have helped build and maintain the Olympic effort but Jason Gaedtke, YouTube’s director of software engineering, says that doesn’t mean it’s necessarily an Olympics-specific tool.

 

“While it’s true we built this platform for the Olympics, a better way of characterizing it would be to say we used the Olympics as an opportunity to challenge our capabilities and set some high quality-of-service and streaming goals going forward,” Gaedtke told Mashable.

 

Make no mistake, though — the video-on-demand clips that made YouTube popular in the first place aren’t going anywhere. Users watch four billion of hours of playback footage per month and upload 72 hours of video per minute. The company has had live streaming capability for several years, but only began investing in it more heavily and seeing more demand over the past few.

 

It’s delivered a number of concerts and live streamed last year’s Royal Wedding, for example. But what other areas are becoming more popular for live streaming coverage?

“We certainly see strong demand in a couple verticals: gaming, sports, news increasingly — anything with a realtime or community-driven aspect to it seems to play well in this format,” Gaedtke says.

 

More Information: http://goo.gl/2LYID

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La primera ciberguerra ya está en marcha

La primera ciberguerra ya está en marcha | Communication, Marketing and Social Media | Scoop.it

¿Estamos en los comienzos de la primera ciberguerra mundial? Aunque pueda sonar a ciencia ficción, lo cierto es que muchos expertos creen que sí. Y aunque para el término "ciberguerra" cabe más de una definición, un simple repaso a determinados acontecimientos recientes parece dejar poco lugar a dudas. Solo durante los últimos meses, el número de “ciberataques” se ha multiplicado. Redes eléctricas boicoteadas en Brasil, sistemas financieros en Gran Bretaña, instituciones bancarias en Estados Unidos y redes de transporte y comunicaciones en, por lo menos, otra decena de países...

 

¿Nos encontramos, ya, en medio de una contienda cibernética de proporciones globales sin que la mayoría de los ciudadanos siquiera se haya dado cuenta de ello? Y si es así, ¿Quién o quiénes son los atacantes? ¿Y con qué objetivos?

 

Durante el pasado año, varias naciones (Estados Unidos, Gran Bretaña, China...) han hecho pública su intención de crear departamentos “especiales” de Defensa para desarrollar y desplegar todo un arsenal de nuevas “ciberarmas”. En 2011, en efecto, una auténtica histeria colectiva se extendió por el mundo entero como consecuencia del descubrimiento casual, en junio de 2010, de Stuxnet, un gusano informático que es, en el mundo de los virus, lo mismo que una bomba atómica sería en el mundo de las armas convencionales.

 

Y es que Stuxnet fue el primer virus informático conocido capaz de sabotear, por sí mismo, procesos industriales. Fue creado con un único y letal propósito: boicotear las instalaciones atómicas iraníes, especialmente aquellas capaces de fabricar misiles con cabezas nucleares. Pero de la misma forma podría haberse diseñado para boicotear cualquier otro objetivo, como las redes eléctricas de un país entero.

 

Más Información: http://goo.gl/zJHko

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30 Resources, Tips and Tricks for Marketing Your Business on Pinterest | Jeffbullas's Blog

30 Resources, Tips and Tricks for Marketing Your Business on Pinterest | Jeffbullas's Blog | Communication, Marketing and Social Media | Scoop.it
Pinterest was launched in March 2010 and this social media network has has grown more than 4,000 percent in the last 6 months. In fact in just the last 3 weeks, Pinterest has increased from 10 million users a month to 17 million!
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Informe Community Manager 2012. Descárgatelo Aquí.

Informe Community Manager 2012. Descárgatelo Aquí. | Communication, Marketing and Social Media | Scoop.it
Publicado por La semana pasada salía a la luz un interesante Informe sobre el escenario actual del Community Manager en EEUU realizada por Jason Keath para Social Fresh: The 2012 Community Manager Report.
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Las 10 páginas con más fans en Facebook y que podemos aprender de ellas

Las 10 páginas con más fans en Facebook y que podemos aprender de ellas | Communication, Marketing and Social Media | Scoop.it

Facebook está a punto de alcanzar una cifra desorbitada: ‘que uno de cada dos personas en el planeta que tiene acceso a Internet es usuaria de esta red’.
Lógicamente esto es caldo para que cualquier empresa o profesional quiera estar en Facebook y cuantos más seguidores tenga, mejor que mejor.
Pero ni tener muchos seguidores o fans garantiza nada ni justamente todo lo contrario. Las cosas llevan tiempo y van en función del esfuerzo, trabajo y tiempo que le dediquemos a nuestra presencia en esta red social.


Muchas empresas han abandonado sus webs para centrarse en su página de Facebook como elemento director de su negcio o actividad dado el potencial número de usuarios que la pueden ver.


Facebook ha cambiado la dinámica de la red y proporciona una plataforma multimedia que se comunica en tiempo real con los fans y clientes. Esto proporciona una respuesta instantánea que es vital en un mundo de rápido movimiento comercial.

Las mejores marcas
Coca Cola
Starbucks
Oreo
Red Bull
Converse Allstar


Superestrellas y entidades
Lady Gaga
Facebook
Rihanna
Eminem
YouTube

 

Más Información: http://goo.gl/R4Lwv

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Tuenti Ads: la nueva forma de anunciarse en internet pagando con tarjeta de crédito

Tuenti Ads: la nueva forma de anunciarse en internet pagando con tarjeta de crédito | Communication, Marketing and Social Media | Scoop.it
Tuenti, una de las redes sociales españolas, ha dado un paso adelante en su objetivo de facilitar a los anunciantes las posibilidades de lograr beneficios potenciando su plataforma publicitaria.
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Los riesgos en las campañas de Redes Sociales - El Caso ...

Los riesgos en las campañas de Redes Sociales - El Caso ... | Communication, Marketing and Social Media | Scoop.it
Ejemplo de #McDStories vs otras campañas éxitosas y menos riesgosas en social media. Trending topics promovidos en Twitter y otras redes sociales.
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YouTube CEO: The Future of Content Is Niche Channels

YouTube CEO: The Future of Content Is Niche Channels | Communication, Marketing and Social Media | Scoop.it
The way consumers access and consume media is changing rapidly, YouTube head Salar Kamangar believes, and YouTube is evolving to accommodate it.
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