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Papa Francisco: Debemos «podar nuestra lengua, evitar los insultos y los enfados fáciles»

Papa Francisco: Debemos «podar nuestra lengua, evitar los insultos y los enfados fáciles» | Comunicación e interacción | Scoop.it

La misa del jueves 13 de junio en la capilla de la Residencia Santa Marta contó con una novedad: fue en español, dado que asistió el personal de las embajadas y de los consulados de Argentina en Italia y ante la FAO.


Via Todoele, Guillermo Pérez
Guillermo Pérez's insight:
En favor de reconstituir y sanar a nuestra pobre sociedad tan ultrajada y dañada.
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Papa Francisco: Debemos «podar nuestra lengua, evitar los insultos y los enfados fáciles»

Papa Francisco: Debemos «podar nuestra lengua, evitar los insultos y los enfados fáciles» | Comunicación e interacción | Scoop.it

La misa del jueves 13 de junio en la capilla de la Residencia Santa Marta contó con una novedad: fue en español, dado que asistió el personal de las embajadas y de los consulados de Argentina en Italia y ante la FAO.


Via Todoele
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Guillermo Pérez's curator insight, August 12, 2013 4:10 PM
En favor de reconstituir y sanar a nuestra pobre sociedad tan ultrajada y dañada.
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10 Ways Great Speakers Capture People's Attention

10 Ways Great Speakers Capture People's Attention | Comunicación e interacción | Scoop.it
First you must grab your listeners' attention--then you need to hold it. Check out these simple ways to do both.

Via Bovee & Thill's Online Magazines for Business Communication
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Bovee & Thill's Online Magazines for Business Communication's curator insight, March 10, 5:24 PM

"Here are 10 techniques that are guaranteed to earn you more attention without losing any of your professional credibility." . . .

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4 Tips to Maximize Customer Lifetime Value through Social Networking

4 Tips to Maximize Customer Lifetime Value through Social Networking | Comunicación e interacción | Scoop.it

The social media frontier of today holds the opportunity to develop contact strategies for Facebook and Twitter with similar precision and discipline that direct marketers have brought to a science over the years. If you are a brand that markets directly to your customers, consider the opportunity to build a social network contact strategy.

Here are 4 tips to consider:



Via Brian Yanish - MarketingHits.com
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Optimizing Convergence: How to Break Down Silos Between Marketing & PR

Optimizing Convergence: How to Break Down Silos Between Marketing & PR | Comunicación e interacción | Scoop.it

One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR. To help readers either in the PR or Marketing world, here are some fundamental steps towards breaking down silos between marketing and public relations within an organization:

- Identify goals that can be met for cooperation partners through collaboration

- Recruit volunteers to participate

- Create a test, build a business case for integration

- “Sell” the results to gain more support and budgetbudget...


Via Jeff Domansky
Guillermo Pérez's insight:

Manejo integrado de la comunicación. Cómo eliminar barreras y aislamiento entre mercadotecnia y relaciones públicas.

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Jeff Domansky's curator insight, December 11, 2013 10:00 AM

Up for a marketing and PR challenge? Here's help from Toprank Marketing.

Robin Carley's curator insight, December 11, 2013 4:49 PM

Trust and teamwork make all the difference. 

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How much should you invest in social media marketing ?

How much should you invest in social media marketing ? | Comunicación e interacción | Scoop.it

Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.

 

Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.

 

Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 29, 2013 2:42 AM

Find out the four biggest barriers to implementing content marketing. Also 3 myths about social media and consumers via Harvard Business Review blog.

malek's curator insight, October 29, 2013 8:39 AM

A prudent conclusion here

"Instead of relentlessly demanding more consumer attention, treat the attention you do win as precious."

Leo Chan's curator insight, May 30, 4:37 AM

Yes, when it come to social media marketing, more isnt better.

In my opinion, the main goal of social media marketing is user engagement. 

The quality of the information is much more important in this case..

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Half an Hour: A Few Words on ePortfolios

Half an Hour: A Few Words on ePortfolios | Comunicación e interacción | Scoop.it

On the one hand, the portfolio may focus predominately on learning and reflection. Such a portfolio may come to resemble a student's journal or sketchbook.  On the other hand, the portfolio may be used primarily for evaluation and assessment, becoming more a documentation of achievement that a personal workspace. As Barrett notes, the former model focuses on the ePortfolio as process, while the latter contemplates the ePortfolio as product.


Via Nik Peachey
Guillermo Pérez's insight:

Los dos usos del portafolios educativo. Un interesante y didáctico mapa mental sobre el tema.

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flea palmer's curator insight, October 29, 2013 9:32 AM

Interesting post by Stephen Downes about the different functions of e-portfolios. Downes believes that in the future students will need to manage their online learning records and products, while linking to a range of services such as YouTube and Flickr. He links to an interesting project at University of Mary Washington which encourages students to create their own 'web presence' independently from any service providers. 

Luis Miguel Claudio's curator insight, October 30, 2013 8:29 AM

Reflexión de Stephen Downes sobre la importancia de los e-portfolios, entendido como proceso y como producto. Concluye con la idea que que en el futuro serán equivalentes a las actuales certificaciones.

Como siempre, muy interesante.

Rob Hatfield, M.Ed.'s curator insight, November 2, 2013 8:09 PM

This is clearly defined as e-documentation of learning maintained within a e-portfolio.

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The Reign of Email - Search Engine Journal

The Reign of Email - Search Engine Journal | Comunicación e interacción | Scoop.it
The Reign of Email
Search Engine Journal
After looking through the infographic, let us know your thoughts in the comments – that is whether you agree or suggest other facets of marketing and customer care that you feel are better performers.

Via John van den Brink
Guillermo Pérez's insight:

Su majestad, el correo electrónico

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CroCanada's curator insight, October 28, 2013 10:09 AM

Good morning everyone. 

 

An excellent and informative article on Email. Check it out when you get a chance. 

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

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Social Media Basics Chart | Digital Information World

Social Media Basics Chart | Digital Information World | Comunicación e interacción | Scoop.it

How do you begin on social media?  This chart will help you steer you in the right direction.


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 6, 2013 8:08 AM

And the winner is...

Ali Anani's curator insight, September 10, 2013 12:18 AM

Great summary of prominent social media channels

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The Future of Marketing Is About Listening, Curating and Building Good Relationships

The Future of Marketing Is About Listening, Curating and Building Good Relationships | Comunicación e interacción | Scoop.it

Via Robin Good
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Fab GOUX-BAUDIMENT's curator insight, September 24, 2013 11:03 AM

pour le projet du CG79

Jeff Domansky's curator insight, October 3, 2013 4:02 PM

Valuable insight into generation Z. and how they process information.

Amal Rafeeq's comment, October 4, 2013 9:05 AM
Just loved it :) ♥
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Diosa Canales a Maduro y Capriles: Déjense de tanta pendejada y trabajen por Venezuela

Diosa Canales a Maduro y Capriles: Déjense de tanta pendejada y trabajen por Venezuela | Comunicación e interacción | Scoop.it
En una entrevista en Informe 21, la vedette venezolana Diosa Canales emplaza directamente al presidente Nicolás Maduro y al gobernador del estado Miranda Capriles Radonski.
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Científicos logran comunicación entre cerebros vía internet | NOTIGEEK

Científicos logran comunicación entre cerebros vía internet | NOTIGEEK | Comunicación e interacción | Scoop.it
La Universidad de Washington y los científicos Rajesh Rao y Andrea Stocco afirman ser los primeros en demostrar la comunicación de un cerebro a otro cerebr (Científicos logran comunicación entre cerebros vía internet:...
Guillermo Pérez's insight:

Optimando el uso de internet

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Papa Francisco: Debemos «podar nuestra lengua, evitar los insultos y los enfados fáciles»

Papa Francisco: Debemos «podar nuestra lengua, evitar los insultos y los enfados fáciles» | Comunicación e interacción | Scoop.it

La misa del jueves 13 de junio en la capilla de la Residencia Santa Marta contó con una novedad: fue en español, dado que asistió el personal de las embajadas y de los consulados de Argentina en Italia y ante la FAO.


Via Todoele, Guillermo Pérez
Guillermo Pérez's insight:
En favor de reconstituir y sanar a nuestra pobre sociedad tan ultrajada y dañada.
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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | Comunicación e interacción | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com
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Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Angela Heath's curator insight, August 14, 2013 6:23 PM

Here is a great tool for us to evaluate thought leadership.

Stephen Pitcher's curator insight, April 21, 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

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Top 8 Social Media Tools To Publish Like A Marketing Pro

Top 8 Social Media Tools To Publish Like A Marketing Pro | Comunicación e interacción | Scoop.it
Social media marketing can be a tedious undertaking but digital marketers usually get some help from social media publishing tools to streamline their marketing activities. The tool becomes a part of the social media marketing dynamics that serves as a two-way communication channel that allows you to connect to your social media connections while receiving feedback about your social media marketing campaigns. Social marketing can be overwhelming even to a professional marketer and publishing tools can help simplify things and keep the activity more organized while retaining focus on your marketing goals. There are many social media publishing tools that offer various functions to help every marketer’s distinct goals in social media marketing and here are the top social media publishing tools on our list which are used by marketing pros that can help generate leads and improve your social media traffic

Via Brian Yanish - MarketingHits.com
Guillermo Pérez's insight:

Interesante análisis sobre algunos de los usos de las redes sociales.

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thomas junillon's curator insight, May 26, 4:59 AM

Je ne connais pas Social Flow, mais je valide les autres !

Des avis sur Social Flow ?

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Presentation Excellence -- How To Guide

Every one of us has a natural presenter type, and there are six of them: Storyteller, Counselor, Coach, Teacher, Producer, Inventor. If you can understand yo...

Via Karen Dietz
Guillermo Pérez's insight:

Claves importantes para hablar y exponer en público.

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Karen Dietz's curator insight, April 7, 1:30 PM

Today it's all about presentation skills! Here's a terrific SlideShare program that focuses less on slide layout, and zeroes in on all the strategic thinking you need to do BEFORE you even get to a slide.


Most people miss this. They have a presentation to give, gather some information, and then leap into PowerPoint. The result? Usually a boring presentation.


The advice here is all about the audience, the why, and the message. Starting from these points will result in a way better presentation. And of course, strategically telling stories in your presentation is a sure winner.


Take the advice here to heart and game on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Johani Karonen's curator insight, April 9, 3:20 AM

Excellence through some self analysis and good advice!

Theophilus's curator insight, April 9, 9:53 AM

Some good insights shared here on the best options to employ when presenting. An amateur, it is said, when asked to speak, first thinks about what will be said, while a professional asks, "Who is my audience?".

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How to Make Visual Content for Social Media in 5 Minutes [Free Template]

How to Make Visual Content for Social Media in 5 Minutes [Free Template] | Comunicación e interacción | Scoop.it

Ramp up your visual content on social media in 5 minutes with these (free) 17 customizable templates.

 

You've heard it before and you'll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. ... And that's because visual content works. For example, in just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.

 

So if we want to promote our inbound marketing content, we need to jump on board -- even if we don't have great design chops. There are tons of resources out there to help you easily create visual social media content (including our brand new free download of 17 Customizable Templates for Creating Shareable Graphics on Social Media)....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 2013 9:21 AM

Great tipstips, useful templates and ways to add visual impact.

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5 Tips for Maximizing LinkedIn for Your Business

5 Tips for Maximizing LinkedIn for Your Business | Comunicación e interacción | Scoop.it

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.

 

While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function.

 

The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International.

 

“What LinkedIn is, is an awesome tool that is underleveraged by businesses in general. It’s a great tool to build more relationships with existing customers and it’s an awesome tool to use your customers to connect with prospects,” says Muller. LinkedIn research suggests that members are nearly 50% more likely to purchase from a company they’ve interacted with on LinkedIn, and 80% say they want to connect with companies on the platform.Here are Muller’s five tips to make the most of your time...


Via Jeff Domansky
Guillermo Pérez's insight:

Para un mejor uso de las redes sociales.

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Jeff Domansky's curator insight, December 10, 2013 2:20 AM

More tips to get you results on LinkedIn.

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Qué es Storytelling y cómo te puede ayudar en tus proyectos

Qué es Storytelling y cómo te puede ayudar en tus proyectos | Comunicación e interacción | Scoop.it
Desde los más remotos orígenes del hombre, nuestra principal herramienta de transmisión del conocimiento ha sido “contar historias”. Tras innumerable

Via José Carlos
Guillermo Pérez's insight:

De transacciones eventuales en las que transmitimos mensajes, al desarrollo de historias que apuntalen lealtad. Creando comunidades de sentido.

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María Dolores Díaz Noguera's curator insight, October 27, 2013 5:51 AM

Estupendo.

Roberto Ivan Ramirez's curator insight, October 28, 2013 3:49 PM

La importancia de narrar contar historias personales nos hacen ser más humanos, siempre y cuando lo que contemos a los demás no se convierta en un mero chismorreo de azotea y lo que informes y transmitas a través de tus ideas, sentimientos, emociones, tampoco se convierta en un muro de lamentaciones, tiene que ser una herramienta para construir mensajes y conocimientos.

Human@s's curator insight, November 20, 2013 2:07 PM
El ser humano está programado biológicamente para escuchar historias y responder ante ellas. El famoso concepto del “Storytelling” se centra en la comunicación a través de historias, para conseguir un mayor impacto en aquellos que nos escuchan, por ello, las técnicas del “Storytelling” son particularmente efectivas para convencer al receptor de cualquier información. Plantéense la siguiente pregunta:"¿Por qué la publicidad de automóviles ya apenas se centra en enumerar prestaciones, sino que se apoya en historias, experiencias y emociones?”
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Contenidos visuales: 7 herramientas fáciles y útiles.-

Contenidos visuales: 7 herramientas fáciles y útiles.- | Comunicación e interacción | Scoop.it

Hay tantísimas herramientas para contenidos visuales por internet que lo que antes solía costar horas de preparación hoy cualquiera con un poco de tiempo, puede hacerlo de manera sencilla y gratuita.

Desde luego la cosa está mucho más fácil hoy que hace unos años y ya no hay excusas para poner contenidos visuales de todo tipo -y no sólo fotografías bonitas- en nuestros ecosistemas 2.0

De todos modos, no todas las herramientas son iguales y algunas tales como las que se dedican al video aún requieren cierto esfuerzo extra que el resto no necesita… aunque poco a poco las cosas también se están facilitando en ese terreno como veremos.


Via Mauricio M. Escudero, IES Consaburum, Marai Colmenares
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45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | Comunicación e interacción | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.

 

A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:28 PM

One more excellent infographic!

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

Bruce McDuffee's curator insight, September 25, 2013 11:30 PM

Interesting stats, but for the business marketer, does it convert to revenue?

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Content Curation Guide for SEO

Content Curation Guide for SEO | Comunicación e interacción | Scoop.it

Via Marc Rougier
Guillermo Pérez's insight:

Una buena guía para quien trabaja con redes sociales

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 6:53 AM

Content Curation Guide for SEO | 

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Comunicación e interacción | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
Guillermo Pérez's insight:

¡A contar historias!

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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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La asignatura pendiente de los “marketeros”: adaptar sus webs al universo móvil

La asignatura pendiente de los “marketeros”: adaptar sus webs al universo móvil | Comunicación e interacción | Scoop.it
El uso de los smartphones se está extendiendo cada vez más, por ello existen multitud de estudios que se ocupan del análisis de los hábitos que estos generan y de los gustos y necesidades de este n...
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15 herramientas para crear infografías para marketing de contenidos

15 herramientas para crear infografías para marketing de contenidos | Comunicación e interacción | Scoop.it

Via joanna prieto
Guillermo Pérez's insight:

Para no decir tanto, sino para mostrarlo, Joanna Prieto nos presenta 15 herramientas para crear infografías.

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ENRIQUE PAEZ's curator insight, August 14, 2013 8:26 AM

Eltambién el lenguaje ágil de la infografía.

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Cómo hacer un informe de resultados en redes sociales [Incluye plantillas]

Cómo hacer un informe de resultados en redes sociales [Incluye plantillas] | Comunicación e interacción | Scoop.it

Una de las labores más tedesiosas de gestionar las redes sociales de una o más marca es la elaboración de informes. Para muchos los viernes o el último día del mes son sinónimo de estrés y de más horas de trabajo.


Via Gustavo Rodolfo Blanco
Guillermo Pérez's insight:

Para organizar y llevar control de tus acciones de comunicación.

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What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! [INFOGRAPHIC]

What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! [INFOGRAPHIC] | Comunicación e interacción | Scoop.it
You may have heard of the internet. It’s kind of a big deal.
How big? Well, stuff happens. Quite a lot of stuff, in fact.

Via Brian Yanish - MarketingHits.com
Guillermo Pérez's insight:

Una cosa es cierta, para bien o para mal la gente se comunica.

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Mike Macey's curator insight, July 25, 2013 2:41 PM

If you think the Conversation Wheel from Brian Solis makes your brain Stop, Stop and digest the 'facts and figures' in this infographic.


And there are many business people out there who 'believe' social media is important to their brand and bottom line!

Gerardo Varela's curator insight, July 26, 2013 11:40 AM

Lo que pasa en la era de la información

JM - Axioma WebLab's curator insight, August 18, 2013 8:35 PM

Incredible facts !