Optimizing Convergence: How to Break Down Silos Between Marketing & PR | Comunicación e interacción | Scoop.it

One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR. To help readers either in the PR or Marketing world, here are some fundamental steps towards breaking down silos between marketing and public relations within an organization:

- Identify goals that can be met for cooperation partners through collaboration

- Recruit volunteers to participate

- Create a test, build a business case for integration

- “Sell” the results to gain more support and budgetbudget...

Via Jeff Domansky