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Rescooped by SusanaOliveira from Digital Marketing & Communications
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The 10 Biggest Brands on YouTube

The 10 Biggest Brands on YouTube | Comunicaçao de Marketing Digital | Scoop.it
Statista's chart, below, shows the 10 brands that have the most subscribers on YouTube.

Via Alex Butler
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ExploreCurate's curator insight, October 31, 2013 6:40 PM

One of them have wings...

Henrik Jespersen's curator insight, November 5, 2013 1:32 PM

Interessant

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Infográfico: Como montar um plano de marketing digital

Infográfico: Como montar um plano de marketing digital | Comunicaçao de Marketing Digital | Scoop.it
Estudo traz passo a passo como posicionar uma empresa em diversos ambientes do universo online

Via jeduardodantas
SusanaOliveira's insight:

Simples

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5 keys to finding your brand’s voice on social media | Articles

5 keys to finding your brand’s voice on social media | Articles | Comunicaçao de Marketing Digital | Scoop.it
Not sure what to say on Twitter and Facebook—or how to say it? Build your strategy on these fundamentals.

Via Shannon Huppin
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Rescooped by SusanaOliveira from Social Media, SEO, Mobile, Digital Marketing
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The 10 Best Ways to Land a Social Media Internship

The 10 Best Ways to Land a Social Media Internship | Comunicaçao de Marketing Digital | Scoop.it

It doesn’t really matter what industry you are trying to enter — internships are an essential way to get valuable hands-on experience in your potential career. On top of that, it’s probably the greatest opportunity you’ll have to get your foot in the door. And, with social media as popular as ever, landing an internship in this exciting field could be your entry into a rewarding career.

 


Via Kamal Bennani
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10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | Comunicaçao de Marketing Digital | Scoop.it
Roughly 80% of businesses are on Facebook, according to a recent survey. Local or national based, Facebook can improve your company on multiple levels. How do you amplify your reach and exposure?

Via Brian Yanish - MarketingHits.com, Nuno Sousa
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Facebook et le marketing : dossier spécial

Facebook et le marketing : dossier spécial | Comunicaçao de Marketing Digital | Scoop.it
Dossier spécial : Facebook et le marketing. Facteurs clé de succès du marketing sur Facebook : community management, CRM, SCRM, RP, brand content...

Via Isabelle Clément
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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Comunicaçao de Marketing Digital | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 5, 2013 6:44 PM

Ever since we started Scoop.it, we've always cared a lot about content creators' best interests: by providing a framework, content curation platforms like ours have helped defined ethical content curation over the past few years by making it easy and automatic to link back, attribute, quote sources, extract quotes, etc... 


While some creators have had legitimate questions, it's a real satisfaction for us to see a growing number of bloggers, writers and media companies tell us they're seeing strong positive traffic, credibility or distribution benefits from seeing their work curated by our community. 

Giovanni Sonego's curator insight, December 15, 2013 12:17 PM

Una volta c'erano le raccolte di link, come dmoz, yahoo e altre ancora. Essere presenti in una di queste raccolte era un punto d'onore per qualunque webmaster (o per qualunque autore). 

 

Poi si è attraversata la fase della copia pedissequa. C'era ch prendeva contenuti altrui e li riproponeva senza alcun intervento se non quelli SEO per conquistare un proprio posizionamento. Essere citati in questo modo faceva un po' arrabbiare gli autori che percepivano uno sfruttamento del proprio lavoro.

 

Adesso siamo nella fase della "content curation", cosa molto diversa dalla semplice copia o dalla creazione di un link . Il lavoro di curatore prevede selezione, valutazione e riproposizione di contenuti altrui. E' simile al lavoro dei critici che scelgono e commentano e aiutano i comuni mortali a districarsi tra milioni di informazioni e ci aiutano a scoprire contenuti sempre più pertinenti: libri, ristoranti, film...

Perciò, sostiene l'articolo, se un autore si accorge che un suo contenuto è stato curato non deve prendersela, anzi! Una corretta opera di curation è il massimo complimento che gli si possa rivolgere.

Giovanni Sonego's curator insight, December 15, 2013 1:36 PM

Una volta c'erano le raccolte di link, come dmoz, yahoo e altre ancora. Essere presenti in una di queste raccolte era un punto d'onore per qualunque webmaster (o per qualunque autore). 

 

Poi si è attraversata la fase della copia pedissequa. C'era ch prendeva contenuti altrui e li riproponeva senza alcun intervento se non quelli SEO per conquistare un proprio posizionamento. Essere citati in questo modo faceva un po' arrabbiare gli autori che percepivano uno sfruttamento del proprio lavoro.

 

Adesso siamo nella fase della "content curation", cosa molto diversa dalla semplice copia o dalla creazione di un link . Il lavoro di curatore prevede selezione, valutazione e riproposizione di contenuti altrui. E' simile al lavoro dei critici che scelgono e commentano e aiutano i comuni mortali a districarsi tra milioni di informazioni e ci aiutano a scoprire contenuti sempre più pertinenti: libri, ristoranti, film... 

Perciò, sostiene l'articolo, se un autore si accorge che un suo contenuto è stato curato non deve prendersela, anzi! Una corretta opera di curation è il massimo complimento che gli si possa rivolgere.

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Simon Sinek: Why Leaders Eat Last

In this in-depth talk, ethnographer and leadership expert Simon Sinek reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being.


Understanding this deep-seated expectation is the key difference between someone who is just an “authority” versus a true “leader.”


Via Kenneth Mikkelsen
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Don Cloud's curator insight, December 2, 2013 9:14 PM

A must see video!!

Victoria Harris's curator insight, February 5, 2014 3:44 PM

This is well worth a watch. Sinek looks at how we are hard wired to feel particular emotions - as leaders and followers. 

 

CL Costley's curator insight, October 16, 2014 11:20 PM

I just finished reading this book.  It's got "respect" (mainly in the form of empathy) all the way through.

Rescooped by SusanaOliveira from Digital Presentations in Education
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10 ways to learn how to use Prezi

10 ways to learn how to use Prezi | Comunicaçao de Marketing Digital | Scoop.it
Starting your first prezi is exciting—the blank canvas contains so much potential, creat...

Via Baiba Svenca
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tracey morgan's curator insight, November 12, 2013 3:33 PM

Good overview

tracey morgan's curator insight, November 12, 2013 3:33 PM

Nice overview

BI Media Specialists's curator insight, November 13, 2013 2:55 PM

We have taught several classes with Prezi and the students seem to love it.  Anyone interested in a lesson?

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[WEBINAR] Integrating social media into your digital marketing strategy

GetSmarter hosted yet another successful webinar, this time focusing on social media integration into your digital strategy. The digital marketing landscape is no stranger to change. Understanding...
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Rescooped by SusanaOliveira from Jornalismo_Comunicação
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What is curation? · ksablan · Storify

Curation is not simply the act of collecting disparate items and sloppily slopping theme together. It entails many specialized tasks that are usually best executed by experienced curation experts.

Via jeduardodantas
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Rescooped by SusanaOliveira from derrubar barreiras na educação
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O futuro do jornalismo (em 5 palavras)

O futuro do jornalismo (em 5 palavras) | Comunicaçao de Marketing Digital | Scoop.it
Na segunda conferência organizada pelo Fórum de Jornalistas, Paulo Querido, jornalistas-programador e consultor para os novos media, apresentou aqueles que considera serem as características pri...

Via Diogo Oliveira e Belinda Sá, Ana Luisa Caeiro Baltazar
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Rescooped by SusanaOliveira from Marketing-Comunicação
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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | Comunicaçao de Marketing Digital | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.

 

I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!

 

Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


Via Jeff Domansky, Jhade Oliveira
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Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.

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How Social Media Supports SEO

How Social Media Supports SEO | Comunicaçao de Marketing Digital | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello, John van den Brink, Ivo Nový, Nuno Sousa
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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Comunicaçao de Marketing Digital | Scoop.it

“Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.”


Via Lauren Moss, Rui Silva
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Rui Silva's curator insight, December 5, 2013 2:22 AM
Have you ever wondered how many people actually use LinkedIn?
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Global Overview Of Internet, Mobile And Social Media Engagement And Usage [INFOGRAPHIC]

Global Overview Of Internet, Mobile And Social Media Engagement And Usage [INFOGRAPHIC] | Comunicaçao de Marketing Digital | Scoop.it
Check out this infographic called "You are looking in the wrong place" - for latest global internet, mobile and social media statistics.

Via Alex Butler
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"MobileMary" Barnett's curator insight, December 11, 2013 9:45 PM

There are 6.6 Billion on Mobile now? Its amazing that North America is trailing behind what we consider "3rd World" countries, when it comes to Mobile & Social usage!

JP Wu's curator insight, December 12, 2013 6:15 AM

I like infographic

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Previsões para o Marketing de Conteúdo em 2014 - Tem Conteúdo

Previsões para o Marketing de Conteúdo em 2014 - Tem Conteúdo | Comunicaçao de Marketing Digital | Scoop.it
Como será o Marketing de Conteúdo em 2014? No início do ano mostramos aqui um estudo da TNW com as tendências para a web em 2013. A primeira delas era que o conteúdo fixaria seu lugar central no planejamento de marketing digital das empresas.

Via Elisa Paiva
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Elisa Paiva's curator insight, December 10, 2013 6:38 PM

Previsões para o Marketing de Conteúdo em 2014... 

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How to use social data across your business

How to use social data across your business | Comunicaçao de Marketing Digital | Scoop.it
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.

Via Alex Butler
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