Coms & Social Media
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Sara Palacios from SEO and Social Media Marketing
Scoop.it!

How Your Domain Name Will Impact SEO & Social Media Marketing

How Your Domain Name Will Impact SEO & Social Media Marketing | Coms & Social Media | Scoop.it

When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name.

 

For years SEOs and Search marketers have often purchased domains that contained their targeted keywords in order to increase CTRs and to help gain higher rankings on Google, Yahoo and other search engines. Let’s examine this strategy to determine if it is still effective.

 

Read More: http://www.searchenginejournal.com/how-your-domain-name-will-impact-seo-social-media-marketing/62564/

 


Via Antonino Militello
more...
Randi Thompson's curator insight, May 13, 2013 9:08 AM

What do people find when the do a search for what you have to offer?  Are they finding you, or a competitor?

AdriM's curator insight, May 14, 2013 11:21 AM

Check out these tools that will help you choose the perfect name for your website: http://smallbusiness-domain.com/resources/ten_tools_for_picking_right_domain_name

Forumactif's curator insight, May 30, 2013 5:07 AM

Comment choisir son nom de domaine -> Article très intéressant

Rescooped by Sara Palacios from Public Relations & Social Media Insight
Scoop.it!

SEO Help: 3 Ways to Perform SEO on a Shoestring Budget

SEO Help: 3 Ways to Perform SEO on a Shoestring Budget | Coms & Social Media | Scoop.it

SEO help and tips for a small business that's on a budget, to improve your search rankings without exposing yourself to a high level of short term risk.... As the SEO landscape continues to change in 2013, many tactics that had previously been low cost, easy to implement and effective are becoming less and less effective. For this reason, a lot of small businesses are struggling to choose the right areas of focus to get quality results from SEO on a limited budget. The truth is that things like comprehensive content marketing plans can be very expensive to execute, and for many small businesses a hefty monthly retainer to “do SEO right” might not be a legitimate possibility. So what can a small business that’s on a budget do to improve their search rankings without exposing themselves to a high level of short term risk?...


Via Jeff Domansky
more...
Dwayne L Thompson's curator insight, May 10, 2013 3:30 PM

 As the SEO landscape continues to change in 2013, many tactics that had previously been low cost, easy to implement and effective are becoming less and less effective.

Jeff Domansky's curator insight, May 10, 2013 3:45 PM

SEO help and tips for a small business that's on a budget, to improve your search rankings without exposing yourself to a high level of short term risk....

Rescooped by Sara Palacios from Public Relations & Social Media Insight
Scoop.it!

Tips to enhance B2B digital strategies | Econsultancy

Tips to enhance B2B digital strategies | Econsultancy | Coms & Social Media | Scoop.it

When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts. Don’t get me wrong—some in the B2B sector really get it, such as Dell, American Express, GE, among others. But why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels? To answer that question, surveying the B2B entities I work with, it’s because some execs still feel that their products or services “are so niche that [digital] won’t work” or “our target audiences aren’t on social,” etc. But these thoughts don’t reflect what’s been shown to work for similar entities. Whether a B2B firm is tip-toeing into digital or has embraced some elements, here are a few good tips and examples that can be integrated so that firms might begin to move away from traditional means of marketing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 10, 2013 3:32 PM

The bad news is business is still slow to integrate digital strategy is fully into their businesses. The good news is if you move quickly you may gain a competitive advantage. Note, several good case studies too.

Rescooped by Sara Palacios from Public Relations & Social Media Insight
Scoop.it!

5 Tips to Stay Ahead When Marketing Your Business

5 Tips to Stay Ahead When Marketing Your Business | Coms & Social Media | Scoop.it

The current state of media and marketing is constantly changing. And a forward-thinking approach is necessary. Here are 5 tips to stay ahead: 1. Create More Opportunity You have the ability to make useful things faster and better than any corporation. Relying on publicity to get attention is like bungee jumping off a bridge. The adrenaline is groovy, and Cloud 9 is fun. But…then what? Publicity can bring opportunity. But it shouldn’t be your only path. Why? Fame is fleeting. You want to bubble up from the bottom, not float down from the top....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 10, 2013 3:30 PM

Fresh thinking to help you respond to swift changes in social media and its impact on every business.

Scooped by Sara Palacios
Scoop.it!

Una publicación propone 5 métricas para evaluar los Social Media - espaciodircom

Una publicación propone 5 métricas para evaluar los Social Media - espaciodircom | Coms & Social Media | Scoop.it
Una publicación propone 5 métricas para evaluar los Social Media espaciodircom metrocasocialmedia En su nuevo libro blanco “5 métricas en Social Media para evaluar tu gestión de comunicación”, la consultora Augure propone pautas para ayudar a los...
more...
No comment yet.
Rescooped by Sara Palacios from Public Relations & Social Media Insight
Scoop.it!

Six examples of B2B companies that shine on Twitter | Econsultancy

Six examples of B2B companies that shine on Twitter | Econsultancy | Coms & Social Media | Scoop.it

I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social. Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige. Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages. But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 10, 2013 3:34 PM

Terrific case studies and a post marketers won't want to miss...

Rescooped by Sara Palacios from Public Relations & Social Media Insight
Scoop.it!

Hubspot Social Inbox - Hubspot launches the social inbox | Ian Cleary

Hubspot Social Inbox - Hubspot launches the social inbox | Ian Cleary | Coms & Social Media | Scoop.it

Hubspot social inbox is launching soon which will allow companies to link leads and opportunities to social conversation. Check out how this will work.... We want more sales from social media channels and we want to track that conversation to a sale. As social media tools and social media mature we will see new and innovative ways of generating sales through social media. Yesterday Hubspot announced the launch of their social inbox. I can’t say it’s particularly innovative but it makes perfect sense. It links social conversation to leads and customers so you engage and track the most relevant conversations....


Via Jeff Domansky
more...
No comment yet.