oday, people like you and me (not everyone) spend most of our time on the Internet. Tell me, how often do you read the ENTIRE content on the sites you visit every day?
Well, you know the answer. People in search of information navigate across several websites daily but give their full attention to only a few sites. The reason for such a short attention span is pretty simple. On such sites, there is something that compels them to pay attention and that something is what we call interactive content.
Via Brian Yanish - MarketingHits.com, BSN