Sentiment analysis is all about figuring out the attitude of someone speaking or writing. With so much being expressed through various social media across the Web, knowing the actual attitude behind the words is more important than what’s being transmitted.
We do this with software applications that allow us to use automation to track sentiments about products, brands and individuals and to understand whether they’re viewed positively or negatively. We analyze blogs, reviews, tweets and comments as broadly as they’re available.
Via Antonino Militello